臺灣博碩士論文加值系統

共享經濟是一個新的商業模式，其中在旅宿業中以Airbnb平台為最著名例子，現有的研究中大多討論住宿提供者與使用者之間的關係，例如：忠誠度、滿意度等，儘管目前有研究探討Airbnb平台，但鮮少以S-O-R理論框架探討利用資訊系統成功模型中三項品質構面討論使用者的持續使用意圖。因此本研究利用資訊系統成功模型三項品質構面為基礎進行討論，以S-O-R框架進行討論，了解使用者感知價值與滿意度對持續使用意圖的影響。
本研究採用問卷調查法，探討共享經濟平台使用者持續使用意圖之因素，實驗對象為Airbnb共享平台的使用者，並分析三項品質構面對於使用者滿意度與感知價值的影響以及後續對平台的影響。
研究的結果表明，系統品質、資訊品質與服務品質皆對使用者滿意度有顯著影響，且使用者滿意度對持續使用意圖也為顯著影響；系統品質與服務品質對感知價值有顯著影響，但感知價值對持續使用意圖沒有顯著影響，交易安全對使用者感知價值與滿意度都沒有顯著影響。

The sharing economy is a new business model, and the Airbnb platform is the most famous example in the hotel industry. Most of the existing studies discuss the relationship between the accommodation providers and the users, such as: loyalty, satisfaction, etc. Although some current studies have discussed the Airbnb platform, but few of them have discussed the user's continued use intention by using the three quality aspects of the information system success model in the framework of S-O-R theory. Therefore, this study uses the three quality dimensions of the information system success model as the basis for discussion, and discusses the S-O-R framework to understand the impact of users' perceived value and satisfaction on continued use intention.
This research uses a questionnaire survey method to explore the factors of the users' continued use intention of the sharing economy platform. The experimental object is the users of the Airbnb sharing platform, and analyzes the impact of three quality dimensions on user's satisfaction and perceived value, and the subsequent impact on the platform.
The results of the study show that system quality, information quality and service quality all have a significant impact on user satisfaction, and user satisfaction also has a significant impact on continued use intention; system quality and service quality have a significant impact on perceived value, but perceived value has no significant effect on continued use intention, and transaction security has no significant effect on users' perceived value and satisfaction.

中文摘要 i
Abstract ii
誌謝 iii
目錄 iv
圖索引 v
表索引 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究架構與流程 2
第二章 文獻探討 4
第一節 共享經濟 4
第二節 資訊系統成功模型 4
第三節 S-O-R 理論 6
第三章 研究設計與方法 9
第一節 研究架構 9
第二節 研究假說 10
第三節 變數測量方法 13
第四節 研究設計 17
第四章 資料分析 19
第一節 樣本統計分析 19
第二節 量表檢測 20
第三節 結構模型分析 26
第五章 結論與建議 31
第一節 理論意涵 31
第二節 實務意涵 32
第三節 研究限制 32
第四節 未來研究建議 33
參考文獻 34

圖 1-1研究流程圖 3
圖 2-1 D&M資訊系統成功模型 5
圖 2-2 Wang電子商務系統成功模型 6
圖 3-1 研究模型 9

表3- 1自變數及依變數 14
表3- 2系統品質之量表 14
表3-3資訊品質之量表 15
表3-4服務品質之量表 15
表3-5交易安全之量表 15
表3-6使用者滿意度之量表 16
表3-7感知價值之量表 16
表3-8持續使用意圖之量表 17
表4-1樣本人口統計 20
表4-2信度分析表 21
表4-3信度分析表 22
表4-4收斂效度分析表 22
表4-5信度分析表 24
表4-6收斂效度分析表 24
表4-7區別效度分析表 25
表4-8研究假說檢定 29
表4-9假說驗證結果 30

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