跳到主要內容

臺灣博碩士論文加值系統

(44.201.97.0) 您好!臺灣時間:2024/04/24 11:20
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:徐郁欣
研究生(外文):HSU, YU-SHIN
論文名稱:探討健身俱樂部服務之魅力屬性
論文名稱(外文):Discussion on the Charm Attribute of Consumer Fitness
指導教授:陳俊智陳俊智引用關係王明堂王明堂引用關係
指導教授(外文):chen, chun-chihTony Wang
口試委員:吳昌祚周君瑞
口試委員(外文):Chang-Tzuoh Wu
口試日期:2022-06-29
學位類別:碩士
校院名稱:國立高雄師範大學
系所名稱:工業設計學系
學門:設計學門
學類:產品設計學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:中文
論文頁數:55
中文關鍵詞:魅力工學評價構造法健身俱樂部狩野模式休閒態度
外文關鍵詞:Miryoku EngineeringEvaluation Grid MethodFitness ClubKano modelLeisure Attitude
相關次數:
  • 被引用被引用:0
  • 點閱點閱:129
  • 評分評分:
  • 下載下載:39
  • 收藏至我的研究室書目清單書目收藏:0
隨著近年來國人健康意識提升,追隨健美體態,帶動健身市場;而健身俱樂部近年來全台健身熱潮崛起成為許多消費者重要的運動場域,即使 2020 年初在新冠肺炎威脅下,健身房在營運上受到威脅,卻未澆熄民眾的熱情;同時為吸引流失的消費者及與同業競爭,各個健身業者也推出各種多元健身器材與活動,例如 EMS 電脈衝加強肌肉訓練、結合虛擬實境遊戲,增加健身體驗的樂趣;因此本研究將探討消費者健身之魅力屬性,以幫助未來健身行業所需要發展方向,並以平價構造法作為研究方法,以釐清消費者參與健身之魅力因子。再藉由訪談結果中的具體事項的魅力因子整理成問卷透過 Kano 迴歸分析法釐清健身俱樂部中魅力因子的品質屬性分類。
  研究結果如下:不同健身頻率之會員對於不同服務的滿意度也有所不同,低健身頻率會員應當透過專業儀器與指導達到效果,使其產生自信,並透過獎勵機制鼓勵提升健身次數,同時提升會員滿意度;而高頻率會員由於已有固定訓練之習慣,可以透過改變健身方式及樂趣來減少訓練疲乏,當同時滿足心理及身理的成就感與壓力釋放時,能夠有效提升會員滿意度;同時透過多異數分析瞭解不同健身頻率與性別對休閒態度的影響。
With the rise of the gym boom in Taiwan in recent years,The gym has become a vital exercise place for many consumers,Although under the threat of COVID-19 in early 2020,Gyms have been severely affected,Consumer enthusiasm for sports has not lostAt the same time, to attract lost consumers and compete with the peersVarious fitness operators have also launched a variety of fitness equipment and event.For example, EMS electrical pulses enhance muscle training, Combined with virtual reality games, increase the joy of the fitness experience;Therefore, this study will explore the attractive attributes of consumer fitness,To help the future development direction of the fitness industry,And take the Evaluation Grid Method as the research method,Interviewed with nine high fitness frequency members,To clarify the attractive factor of consumers participating in fitness.Then through the attractiveness factor of the specific items in the interview resultsOrganized into questionnaires through Evaluation Grid MethodClarify the quality attribute classification of attractiveness factors in fitness clubs. 
  The research results are as follows: members with different fitness frequencies have different satisfaction with different services. Members with low fitness frequency should achieve results through professional equipment and guidance, so as to make them feel confident, and encourage the increase of fitness frequency through the reward mechanism, and at the same time improve member satisfaction Since high-frequency members already have the habit of regular training, they can reduce training fatigue by changing their fitness methods and fun. When satisfying both the psychological and physical sense of achievement and stress release, it can effectively improve member satisfaction; at the same time, through Multiple anomaly analysis to understand the effect of different fitness frequency and gender on leisure attitudes. 
致謝
中文摘要 --------------------------------------------------------------------------------------------------------- i 
英文摘要 --------------------------------------------------------------------------------------------------------ii 
目錄 -------------------------------------------------------------------------------------------------------------- iv 
一、前言----------------------------------------------------------------------------------------------------------1 
1.1研究背景與動機---------------------------------------------------------------------------------------1 
1.2 研究假設與目的 ------------------------------------------------------------------------------------------ 3 
1.3 研究限制與範圍 ------------------------------------------------------------------------------------------ 4 
1.4 研究流程 ---------------------------------------------------------------------------------------------------- 5 
二、文獻探討 --------------------------------------------------------------------------------------------------------- 8 
2.1 健身俱樂部 ----------------------------------------------------------------------------------------------- 8 
2.1.1 健身俱樂部分類含意---------------------------------------------------------------------------- 8 
2.1.2 新冠疫情影響 ----------------------------------------------------------------------------------10
2.1.3COVID-19 對健身校費者之影響-------------------------------------------------------------- 11 
2.2休閒--------------------------------------------------------------------------------------------- 12 
2.2.1休閒效益--------------------------------------------------------------------------------------------- 12 
2.3魅力工學之 EGM 評價構造法 -------------------------------------------------------------------- 13 
2.4Kano 二維品質模式 ---------------------------------------------------------------------------- 16 
2.4.1Kano 品質判斷 ---------------------------------------------------------------------------------------- 18 
2.5 情緒模組(PAD Theory) -------------------------------------------------------------------------------20
三、研究方法與步驟 -------------------------------------------------------------------------------------- 23 
3.1實驗設計與流程------ ---------------------------------------------------------------------------- 24
3.2研究方法與流程 ----------------------------------------------------------------------------------- 26
四、分析與討論 -------------------------------------------------------------------------------------- 28 
4.1 評價構造法分析結果 ---------------------------------------------------------------------------------- 28 
4.2 健身俱樂部服務品質評價分析 --------------------------------------------------------------------- 32 
4.3 PAD 情感量表分析 ----------------------------------------------------------------------------------- 36 
4.4 KANO 品質迴歸分析----- ---------------------------------------------------------------------------- 37 
4.5 低健身頻率會員品質屬性分析 ----------------------------------------------------------------42 
4.6 高健身頻率會員品質屬性分析 -------------------------------------------------------------------45 
4.7 不同變項(健身頻率、性別)與休閒態度之關係----------------------------------------------49 
五、結論 -------------------------------------------------------------------------------------------------------51 
參考文獻 ------------------------------------------------------------------------------------------------------------- 52
 
 
一、中文文獻 
1.       阮綠茵(2007)。設計研究方法。台北市;全華 
2.       潘家玉(2011)健身房會員持續參與團體運動課程之因素探討。 
3.       黃鴻斌(2003)。健康體適能俱樂部會員參與動機、顧客滿意度及忠誠度關聯性之研究-以金牌健康體適能俱樂部為例。私立南華大學旅遊事業管理研究所碩士論文。
4.       楊慧華(2001)。企業文化、企業願景、經 營策略與經營績效之關係研究-以台 灣國際觀光旅館為實證。國立成功大學企業管理學研究所碩士論文。
5.       邱鑠葳(2020)。運動中心經營現況與策略之研究-以彰化彰北國民運動中心為例。國立體育大學。
6.       邱鑠葳、牟鐘福(2017)。以服務設計觀點探討運動中心之經營策略。運動知識學報,(14),144-153 
7.       姜瓔育(2021)。實體場域顧客間互動導向服務設計-以國民運動中心健身房為例。 
8.       莊婷鈺、侯純純、游曉貞(2017)。以服務設計觀點探討農業體驗設計。 
二、英文文獻 
1.       Bitner, J.M. (1990), “Evaluating Service Encounters: The Effects of Physcial Surroundings and Employee Re-
sponse,” Journal of Marketing, Vol.54, 69-82 
2.       Goodman, J., The Nature of Customer Satisfaction, Quality Progress, 1989, Feb., 37-40. 
3.       Juran, J. M. (1986), “A Universal Approach to Managing 
for Quality,” Quality Progress, Vol. 19, 10-24 
4.       Kotler, P. (1997), “Marketing Management Analysis 
Planing, Implementation and Control,” Prentice – Hall. 
5.       Lin, S. C. (2002). Required competencies in the hotel industry in relation to hotel management courses in Taiwanese universities (Doctoral dissertation, the University of South Dakota, 2002). Dissertation Ad-
stracts International, 63, 04(A). 
6.       Martilla, J. A. and James, J. C. (1977), “Im-
portance-Performance Analysis,” Journal of Marketing, Vol.41, No.1, 77-79. 
7.       Muller, W. (1991). “Gaining Competitive Advantage Through Customer Satisfaction, ”European Management 
Journal, 7, 201-221. 
8.       Nyer , U.P. (1997), “A study of the Relationships between Cognitive Appraisals and Consumption Emotions,” Journal 
of Academy of Marketing Science. 
9.       Oliver, R.L. (1980), “A Cognitive Model of the antecedents and Consequences of satisfaction Decisions,” Journal of Marketing Research, Vol. 17(Novermber), 460-469 
10.    Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL : AMultiple Consumer Perceptions of Servuce 
quality. Joural of Retailing , 64(1), 12-40. 
11.    Plymire, J. (1991), “Complaints as Opportunities,” Journal of Service Marketing, Vol.58, 111-124. 
12.    Reicheld, F.F. and Sasser , W.E. (1990), “Zero Defections: Quality Comes to Services,” Harvard Business Review, Vol.68, 105-110. 
13.    Sampson, S. E. and Showalter, M. J. (1999), “The Performance-Implications,” The Service Industries Journal, Vol.19, 1-25. 
14.    Sethna, B. N. (1982), Extensions and Testing of Importance-Performance Analysis, Business Economics, 28-31. 
15.    Woodruff, R.B. Ernest , R. C. and Roger , J. L. (1993), 
“Modeling Consumer Satisfaction Processes Using Experience – Based Norms,” Journal of Marketing Reseasrch, Vol.20, 296-304. 
16.    Woodside, A .G. Frey, L. & Daly, R. T. (1989),”Linking Service Quality, Customer Satisfaction, and Behavioral Intention”, Journal of Care Marketing, 5-17. 
17.    Zimmerman, C. D. (1985). Quality: Key to service pro-
duction, Quality Proceed, 32-35 
 

 
 
 
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊