中文文獻
方建翔 (2015)，「以聯合分析法探討台灣消費者對早午餐餐廳的屬性偏好」，國立台北大學企業管理學研究所碩士論文。梁文傑 (1992)，「訊息正反性、訊息來源可信度與訊息涉入對廣告效果關係」，國立臺灣大學商學研究所碩士論文。梁芝菱 (2020)，「別看到高星等就衝去朝聖！北部、南部餐廳拿Google「五星」的原因其實不一樣」，https://www.businessweekly.com.tw/style/blog/3002653
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