臺灣博碩士論文加值系統

近年，隨著智慧行動裝置普及、無線網路與通訊技術快速發展，加上物聯網與節能概念興起，均是發展智能家電的推手，由於智能家電帶來便利操控與省能潛力，也將帶動市場快速成長。本研究探討在智能家電之功能性因素和享樂性因素對行為意圖的影響。

本研究對象為使用過智能家電的經驗之用戶，總共回收568份有效問卷，並且進行回歸分析來分析及驗證各變數之間的關係。研究結果歸納出兩項研究發現：
(1) 智能家電之功能性因素的「安裝容易」、「耐用性」、「安全性」對於「行為意圖」有顯著影響。
(2) 智能家電之享樂性因素「技術新奇」、「娛樂性」、「感官訴求」對於「行為意圖」有顯著影響
最後，根據研究結果對學術以及實務界提出相關建議。

In recent years, with the popularization of smart mobile devices, the rapid development of wireless networks and communication technologies, and the rise of the Internet of Things and energy-saving concepts, they have all become the driving force for the development of smart home appliances. Smart home appliances will also lead to convenient operation and energy-saving potential. The market is growing rapidly. This study explores the impact of functional factors and hedonic factors in smart home appliances on behavioral intentions.

The object of this research is users who have used smart home appliances. A total of 568 valid questionnaires were collected, and regression analysis was performed to analyze and verify the relationship between the variables. The research results summarized two research findings: (1) The "Ease of installation", "durability" and "safety" of the functional factors of smart home appliances have a significant impact on the "behavioral intention".(2) The hedonic factors of smart home appliances "technological novelty", "entertainment" and "sensory appeal" have a significant impact on "behavior intention". Finally, according to the research results, relevant suggestions are made to the academic and practical.

目錄
摘 要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 viii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 4
第四節 研究流程 5
第二章 文獻探討 6
第一節 智能家電 6
一、智能家電的定義 6
二、智能家電的應用 7
三、智能家電的特性 10
四、智能家電的市場概況 11
五、智能家電的趨勢與發展 12
六、智慧家庭的價值 13
第二節 功能性因素與享樂性因素 15
一、功能性因素 15
二、享樂性因素 16
第三節 行為意圖 17
第三章 研究方法 19
第一節 研究架構 19
第二節 假設推論 20
第三節 研究變數與衡量 22
第四節 問卷設計 25
第五節 資料分析方法 26
第四章 實證分析 27
一、樣本結構分析 27
二、信度及效度分析 29
三、相關分析 31
四、假說之驗證 33
第五章 研究結論與建議 36
第一節 研究結論 36
第二節 建議 37
第三節 未來研究建議 38
參考文獻 39

參考文獻
中文文獻
2021智能家電趨勢｜常見的智能家電介紹，生活結合科技朝向智慧家庭
取自:https://panyi-architecture.com/%E6%99%BA%E6%85%A7%E5%AE%B6%E9%9B%BB/
2021智能家電趨勢｜常見的智能家電介紹，生活結合科技朝向智慧家庭
取自:https://panyi-architecture.com/%E6%99%BA%E6%85%A7%E5%AE%B6%E9%9B%BB/
MBA 智庫百科，智能家電
取自:https://wiki.mbalib.com/zh-tw/%E6%99%BA%E8%83%BD%E5%AE%B6%E7%94%B5
任國強(2006)，產品設計中的人性化設
吳冠頤(2017) 。工業4.0下臺灣智能家電發展趨勢－以J公司為例，臺北商業大學企業管理系研究所學位論文。
林衢良、張淑芬(2007)。撞球參與動機、撞球場館滿意度與行為意圖關係之研究，輔仁大學體育學刊；6卷，pp. 70-86。
徐慶偉(2010)，智能家電發展與研究現狀分析，P101-102
張亞晨（2009年 05期），關於智能家電，P45-47
許桂芬(2020)，產業技術評析　2020智慧家庭發展趨勢
取自: https://www.moea.gov.tw/MNS/doit/industrytech/IndustryTech.aspx?menu_id=13545&it_id=288
許萱儀(2019)，物聯網智能家電產品發展之研究－以L和S公司為例，淡江大學國際行銷碩士在職專班學位論文。
陳慧秋、洪瑋珊、陳鈺友、顏君庭、羅香宜(2013)，消費者對智能家電與宅配服務接受度之研究，P139
智能家電概念興起 生活更智慧 電子商務時報
取自:https://www.ectimes.org.tw/?p=28808
智能家電概念興起生活更智慧– 電子商務時報
取自:https://www.ectimes.org.tw/?p=28808
智慧家庭應用服務發展趨勢與市場概況 - COMPOTECH Asia
雅式橡塑網(2021)，2021年智能家電市場有望增長28%，達996億美元
取自:https://www.adsalecprj.com/wap_tc/news_show.php?id=71560
黃柏豪(2020) APP之功能性因素對購買意圖影響之研究—以線上顧客體驗為中介變數。國立台北商業大學碩士論文。
黃健（ 2015年 04期 ），智能家電應用技術，P 189-190
楊賀奎(2016)，杭州電子科技大學，碩士論文
鄭天明、李宗鴻 (2006)。旗山老街遊客遊憩行為模式之研究，真理觀光學報；4 卷，pp.79-98。
薄磊、劉國榮、陳浩（2016年06期），智能家電的定義與評測探討，P13-15
魏曄(2012)，淺談人性化設計，P121
蘇瑞蓮、金喆 (2008)。旅遊意象、知覺價值、服務品質、知覺風險對遊後行為意圖的影響―以苗栗縣西湖渡假村為例，聯大學報；5卷1期，pp. 181-200。




英文文獻
Ahn, T., Ryu, S., & Han, I. (2007). The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing. Information & Management, 44(3), 263-275.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159-170.
Chitturi R., Raghunathan R., & Mahajan V. (2008) “Delight by design: The role of hedonic versus utilitarian benefits.” Journal of Marketing. 72, 48-63.
Crowley, A. E., Spangenberg, E. R. and Hughes, K. R. (1992), Measuring the hedonic and utilitarian dimensions of attitudes toward product categories, Marketing Letters, 3(3), pp. 239-249. doi: 10.1007/BF00994132
Engel, J. F., Blackwell, R. D. and Miniard, P. W. (1993), Consumer Behavior, Dryden, Chicago.
Folkes, V. S.(1988), Reccent Attribution Research in Consumer Behavior: A Review and New Directions, Journal of Consumer Research, 14, pp. 548-565. doi: 10.1086/209135
Frank, C. P. (2004), Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value, FCP November 30.
Gentile, C., Spiller, N., & Noci, G. (2007) How to sustain the customer experience:: An overview of experience components that co-create value with the customer. European management journal, 25(5), 395-410.
Global smart home market still growing. Security Systems News，2019/9/4 http://www.securitysystemsnews.com/blog/global-smart-home-market-still-growing
Gutman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(1), 60-72.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
Jong, U. K., Woong, J. K. and Sang, C. P. (2010), Consumer perceptions on Web advertisements and motivation factors to purchase in the online shopping, Computers in Human Behavior, 26(5), pp. 1208-1222. doi: 10.1016/j.chb.2010.03.032
MacInnis, D. J. and Price, L. L. (1987), The role of imagery in information processing: Review and extensions, Journal of Consumer Research, 13, pp. 473-491. doi: 10.1086/209082
Oliver, J. (1996). Modeling strong discontinuities in solid mechanic via strain softening constitutive equations. International Journal for Numerical Methods in Engineering, 39(21), 3575- 3600.
Osgood, C. E., Suci, G.J. and Tannenbaum, P.H. (1957), The Measurement of Meaning, Urbana,IL: University of Illinois Press. doi: 10.1177/001316445801800423
Paridon, T. J. (2005), The direct and indirect effects of personal shopping values in consumer self-confidence and retail information sharing research, Central Business Review, 24 (1-2), pp. 20-25.
Ryu, K., Han, H., & Jang, S. C. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), 416-432.
Smart Home Market, COVID-19 Impact Analysis by Product (Lighting Control, Security & Access Control, HVAC Control, Entertainment, Home Healthcare), Software & Services (Proactive, Behavioural), and Region - Global Forecast to 2025 https://www.marketsandmarkets.com/Market-Reports/smart-homes-and-assisted-living-advanced-technologie-and-global-market-121.html
Strahilevitz, M. A. and Myers, J. G. (1998), Donations to Charity as Purchase Incentives: How well They Work May Depend on What You Are Trying to Sell, Journal of Consumer Research, 24, pp. 434-446. doi: 10.1086/209519
van der Heijden, H. (2004). User Acceptance of Hedonic Information Systems. MIS Quarterly, 28(4), 695-704.