跳到主要內容

臺灣博碩士論文加值系統

(100.26.176.111) 您好!臺灣時間:2024/07/16 14:34
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:藍心
研究生(外文):Lan, Shin
論文名稱:探討發問問題對品牌愛之影響:以認知需求為調節變數
論文名稱(外文):The Influence of Question-Asking on Brand Love- Need for Cognition as a Moderator
指導教授:張佳榮張佳榮引用關係
指導教授(外文):Chang, Chia-Jung
口試委員:鄒蘊欣張佳榮劉素娟
口試委員(外文):Chou, Yun-HsinChang, Chia-JungLiu, Su-Chuan
口試日期:2022-01-24
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:英文
論文頁數:30
中文關鍵詞:發問問題品牌愛認知需求消費者學習
外文關鍵詞:Question-askingBrand loveNeed for CognitionConsumer learning
相關次數:
  • 被引用被引用:0
  • 點閱點閱:166
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
謝辭Acknowledgments I
中文摘要 II
Abstract III
Table of Contents IV
List of Tables V
List of Figures VI
1 Introduction 1
2 Literature Review 5
2.1 Brand Love 5
2.2 Question-Asking 6
2.3 Question-Asking and Brand Love 7
3 Method 11
3.1 Pilot Study 11
3.2 Study 1 12
3.2.1 Participants and Design 12
3.2.2 Materials and Procedure 12
3.2.3 Results 16
3.3 Study 2 17
3.3.1 Participants and Design 17
3.3.2 Materials and Procedure 18
3.3.3 Results 20
4 General Discussion 23
4.1 Theoretical Implications 23
4.2 Practical Implications 25
4.3 Limitations and Future Research 27
Reference 28
Ahuvia, A. C. (2005). Beyond the extended self: Loved objects and consumers' identity narratives. Journal of consumer research, 32(1), 171-184.
Albert, N., & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258-266.
Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business research, 61(10), 1062-1075.
Bagozzi, R. P., Batra, R., & Ahuvia, A. (2017). Brand love: development and validation of a practical scale. Marketing Letters, 28(1), 1-14.
Bai, J. (2021). Melons as lemons: Asymmetric information, consumer learning and seller reputation. CID Working Paper Series.
Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of marketing, 76(2), 1-16.
Bergkvist, L., & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of brand management, 17(7), 504-518.
Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of personality and social psychology, 42(1), 116.
Cacioppo, J. T., Petty, R. E., & Feng Kao, C. (1984). The efficient assessment of need for cognition. Journal of personality assessment, 48(3), 306-307.
Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing letters, 17(2), 79-89.
Cunha Jr, M., Janiszewski, C., & Laran, J. (2008). Protection of prior learning in complex consumer learning environments. Journal of Consumer Research, 34(6), 850-864.
Epley, N., & Waytz, A. (2010). Mind perception.
Gilovich, T., Medvec, V. H., & Savitsky, K. (2000). The spotlight effect in social judgment: an egocentric bias in estimates of the salience of one's own actions and appearance. Journal of personality and social psychology, 78(2), 211.
Hansen, S. S., Lee, J. K., & Lee, S. Y. (2014). Consumer-generated ads on YouTube: Impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM. Journal of Electronic Commerce Research, 15(3), 254.
Hsi, S., & Hoadley, C. M. (1997). Productive discussion in science: Gender equity through electronic discourse. Journal of Science Education and technology, 6(1), 23-36.
Hsu, M. Y. T., & Cheng, J. M. S. (2018). fMRI neuromarketing and consumer learning theory. European journal of marketing.
Huang, K., Yeomans, M., Brooks, A. W., Minson, J., & Gino, F. (2017). It doesn’t hurt to ask: Question-asking increases liking. Journal of personality and social psychology, 113(3), 430.
Huang, T. L., & Liu, B. S. (2021). Augmented reality is human-like: How the humanizing experience inspires destination brand love. Technological Forecasting and Social Change, 170, 120853.
Junaid, M., Hou, F., Hussain, K., & Kirmani, A. A. (2019). Brand love: the emotional bridge between experience and engagement, generation-M perspective. Journal of Product & Brand Management, 28(2), 200-215.
Junaid, M., Hussain, K., Asghar, M. M., Javed, M., & Hou, F. (2020). An investigation of the diners’ brand love in the value co-creation process. Journal of Hospitality and Tourism Management, 45, 172-181.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of business Research, 37(2), 115-120.
Li, D., Nagurney, A., & Yu, M. (2018). Consumer learning of product quality with time delay: Insights from spatial price equilibrium models with differentiated products. Omega, 81, 150-168.
Lin, H. S., Hong, Z. R., & Cheng, Y. Y. (2009). The interplay of the classroom learning environment and inquiry‐based activities. International Journal of Science Education, 31(8), 1013-1024.
Rageh Ismail, A., & Spinelli, G. (2012). Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management: An International Journal, 16(4), 386-398.
Ram, A. (1991). A theory of questions and question asking. Journal of the Learning Sciences, 1(3-4), 273-318.
Reis, H. T., & Patrick, B. C. (1996). Attachment and intimacy: Component processes.
Rodrigues, C., & Brandão, A. (2021). Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand. The International Review of Retail, Distribution and Consumer Research, 31(1), 78-105.
Sallam, M. A. (2014). The effects of brand image and brand identification on brand love and purchase decision making: the role of WOM. International business research, 7(10), 187.
Suartina, I., Wimba, I., Astrama, I., Wulandari, N., Rahmayanti, P., Yasa, N., & Sujana, I. (2022). The role of brand love in mediating the effect of intensive distribution and social media promotion on brand loyalty and e-WOM. International Journal of Data and Network Science, 6(2), 335-346.
Sujan, M. (1985). Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of consumer research, 12(1), 31-46.
Sullins, J. (2009). What is a good question?. Bringing Reading Research to Life, 112.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of consumer psychology, 15(1), 77-91.
Vahdati, Y., & Voss, K. E. (2019). Brand identification, cause-brand alliances and perceived cause controversy. Journal of Product & Brand Management.
Wallace, E., Buil, I., & de Chernatony, L. (2014). Consumer engagement with self-expressive brands: brand love and WOM outcomes. Journal of Product & Brand Management, 23(1), 33-42.
電子全文 電子全文(網際網路公開日期:20270201)
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top