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中文部分：
104人力銀行 (2021)。GAP台灣蓋璞有限公司。取自：https://www.104.com.tw/company/1a2x6bj72k
36氪 (2017)。訂閱式電商 Stitch Fix，預估市值 40 億美金背後的兩大挑戰。Meet創業小聚。取自：https://meet.bnext.com.tw/articles/view/41310
91APP (2021)。【91APP 客戶】利時集團（Hang Ten）品牌營運董事康翔泰：91APP是唯一能夠提供零售成功轉型 Solution 的公司。取自：https://www.youtube.com/watch?v=AcHLeIPKR5o
Angelayang (2021年11月)。【數據搶先看】今年雙11提早爆單 OMO+APP跨通路回購是關鍵。91APP，取自：https://www.91APP.com/blog/double11-plan-data-preview/
Bang (2021)。專屬訂製｜Gap擴大門市專屬訂製區，號召全台打造「風格穿搭」！。取自：http://www.bangweb.com.tw/news.php?act=view&id=604
Barbra W. (2018)。Zara迷都玩瘋了！沒有下載這款AR App，可稱不上時髦人。the Femin。取自：https://thefemin.com/2018/04/new-zara-app-2018-spring/
Cathy Chen (2020)。疫情當下逆勢開設6實體門市 Life8從電商轉全通路經營的關鍵心法。品牌通。取自：https://branding-now.com/case-study/life8-successful-story/
Christy (2016)。電商Life 8台中首家常駐型體驗店 創造消費者O2O無縫接軌的購物樂趣。光明頂創育。取自：http://ideax.com.tw/ch7/
David A. Aaker (2007)。品牌應該垂直延伸嗎。哈佛商業評論。取自：https://www.hbrtaiwan.com/article_content_ar0000145.html
Dean (2019)。台灣常見拍賣平台比較C2C電商資訊統整。 Dr. Dean² 的處方箋。取自：https://deanlife.blog/ec-comparison/
DGcovery (2016)。不流動的O2O就是一攤死水！虛實整合如何再進化。Dcplus。取自：https://blog.dcplus.com.tw/marketing-knowledge/reputation_marketing/94444
DMA台灣數位媒體應用暨行銷協會 (2020)。2019台灣數位廣告量統計報告。取自：https://drive.google.com/file/d/1W_Aq64aiK5-FVb3Tc3l_ua7SzGLDhAr0/view
Doris Lin (2016)。11個UGC實例，讓你了解品牌如何用UGC行銷。TRANSBIZ。取自：https://transbiz.com.tw/ugc-examples/
Evelyn杜 (2017)。商品價格受新聞影響，電商亞馬遜也採「動態訂價」。大大學院。取自：https://www.smartm.com.tw/article/33393533cea3
FG News (2015)。Zara台灣官方網路商店，即將上線！。FashionGuide。取自：https://fgblog.fashionguide.com.tw/content/215502
GEMarketing (2016)。行動商機翻轉電商大趨勢，蝦皮拍賣用戶突破 300 萬。取自: https://www.gemarketing.com.tw/relatnews/%E8%A1%8C%E5%8B%95%E5%95%86%E6%A9%9F%E7%BF%BB%E8%BD%89%E9%9B%BB%E5%95%86%E5%A4%A7%E8%B6%A8%E5%8B%A2%EF%BC%8C%E8%9D%A6%E7%9A%AE%E6%8B%8D%E8%B3%A3%E7%94%A8%E6%88%B6%E7%AA%81%E7%A0%B4-300-%E8%90%AC/
Google (2020年12月)。2020 智慧消費關鍵報告。取自：https://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-trends/2020-%E6%99%BA%E6%85%A7%E6%B6%88%E8%B2%BB%E9%97%9C%E9%8D%B5%E5%A0%B1%E5%91%8A/
GOSHOP101 (2020)。蝦皮來襲!誰才是你心中電商第一?淺談蝦皮這回事。取自:https://goshop101.com.tw/ecommerce/%E8%9D%A6%E7%9A%AE%E4%BE%86%E8%A5%B2%EF%BC%81%E8%AA%B0%E6%89%8D%E6%98%AF%E4%BD%A0%E5%BF%83%E4%B8%AD%E7%9A%84%E9%9B%BB%E5%95%86%E7%AC%AC%E4%B8%80%EF%BC%9F%E6%B7%BA%E8%AB%87%E8%9D%A6%E7%9A%AE/
GU (2021)。官方網站。取自：https://www.gu-global.com/tw/zh_TW/feature_shop.html#store_b
Hangtan (2021)。官方網站。取自：https://tw.shophangten.com/V2/Shop/StoreList/40820?lang=zh-TW
HAPPYGO Pay (2021)。官方振興活動頁。取自：https://www.happygocard.com.tw/official/event/HAPPYGOAPP/HAPPYGOPay/page_sep_e2.html
Hazel Ho (2021)。2021最潮防護衣非iROO衣口罩莫屬！6種繽紛夢幻色風格帶你體驗「機能系美學穿搭」，不只安心更要好看！。ELLE。取自：https://www.elle.com/tw/fashion/hot-acc/g37366280/elleshop-iroo-mask-jacket/
HE's note (2021)。封閉與開放，PChome與momo的另一場戰役。數位時代。取自：https://www.bnext.com.tw/article/60996/PChome-momo-shop-point-january
Influenxio (2021)。Influenxio 圈圈科技推疫後首份《2021 微網紅行銷數據趨勢報告書》。取自：https://blog.influenxio.com/influencer-marketing-trend-2021/
Joan (2020)。快時尚接連倒，台牌 NET 營收衝破50億！80歲老總雲林出身超低調，靠5大秘訣成功突圍。Bella 儂儂。取自：https://www.bella.tw/articles/news/32312
Joyce (2020)。怎麼做雙 11 行銷？一探服飾類銷售王者 Uniqlo 的長期會員經營心法。電子豹。取自：https://blog.newsleopard.com/1111-marketing-Uniqlo/
Levi’s (2021)。官方網站。取自:https://www.levis.com.tw/V2/Shop/StoreList/18793?lang=zh-TW
Line (2020)。擴大品牌影響力 領航精準行銷新未來。取自：https://tw.linebiz.com/column/converge-2020spring/。
LycheeBlog (2016)。買賣衣服新通路，時尚穿搭沒煩惱！ H&M 聊天機器人簡介。取自：https://lychee.tw/lychee-blog/72-h-m-shopping-at-its-kik-bot.html
MIC 產業情報研究所 (2013)。行動購物商機 57%消費者用過行動裝置購物。 取自：https://mic.iii.org.tw/news.aspx?id=333
MIC 產業情報研究所 (2019)。【網購調查系列一】網購消費占比達16.5% 愛用電商平台大排名。取自：https://mic.iii.org.tw/news.aspx?id=516&List=29
MIC 產業情報研究所 (2020)。【網購大調查系列一】行動下單急追PC呈五五波行動商務正式成為主流。取自：https://mic.iii.org.tw/news.aspx?id=555
MIC 產業情報研究所 (2021)。【網購消費者調查】52.9%消費者購物頻率虛實各半 實體零售網購崛起。取自：https://mic.iii.org.tw/news.aspx?id=597
momo。官方網站。取自: https://www.fmt.com.tw/
Moneydj 理財網。網路家庭國際資訊股份有限公司。取自：https://www.moneydj.com/kmdj/wiki/wikiviewer.aspx?keyid=838e107b-3b18-4de8-90d4-6d24d3583a00
Morris (2021)。Nike 將在 Off-White x Nike Dunk Low 採用全新「抽籤模式」，杜絕搶鞋機器人的惡意程式！。Jusky。取自：https://www.juksy.com/article/109537-Nike+%E5%B0%87%E5%9C%A8+Off-White+x+Nike+Dunk+Low+%E6%8E%A1%E7%94%A8%E5%85%A8%E6%96%B0%E3%80%8C%E6%8A%BD%E7%B1%A4%E6%A8%A1%E5%BC%8F%E3%80%8D%EF%BC%8C%E6%9D%9C%E7%B5%95%E6%90%B6%E9%9E%8B%E6%A9%9F%E5%99%A8%E4%BA%BA%E7%9A%84%E6%83%A1%E6%84%8F%E7%A8%8B%E5%BC%8F%EF%BC%81
Runwise創新諮詢 (2021)。阿迪達斯DTC模式 | Adidas 下個五年戰略，以DTC實現全渠道零售。知乎。取自：https://zhuanlan.zhihu.com/p/363519085
SmartM、鄭伊庭 (2017)。GAP首度進駐台灣電商，開館湧30萬人次，強打免運費力拼蝦皮。大大學院。取自：https://www.smartm.com.tw/article/33393734cea3
The Central News Agency中央通訊社 (2021)。疫情推升業績增3成 friDay購物：3變遷將成常態。取自：https://tw.news.yahoo.com/%E7%96%AB%E6%83%85%E6%8E%A8%E5%8D%87%E6%A5%AD%E7%B8%BE%E5%A2%9E3%E6%88%90-friday%E8%B3%BC%E7%89%A9-3%E8%AE%8A%E9%81%B7%E5%B0%87%E6%88%90%E5%B8%B8%E6%85%8B-060639849.html
Tina Lin、Tony Chang (2021)。 Think Retail 後疫轉型：顧客「不一樣」了，行銷也要不一樣 —— Google 全通路戰略思維，讓業績全面啟動！。Google。取自：https://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-trends/think-retail-%E5%BE%8C%E7%96%AB%E8%BD%89%E5%9E%8B%E9%A1%A7%E5%AE%A2%E4%B8%8D%E4%B8%80%E6%A8%A3%E4%BA%86%E8%A1%8C%E9%8A%B7%E4%B9%9F%E8%A6%81%E4%B8%8D%E4%B8%80%E6%A8%A3-google-%E5%85%A8%E9%80%9A%E8%B7%AF%E6%88%B0%E7%95%A5%E6%80%9D%E7%B6%AD%E8%AE%93%E6%A5%AD%E7%B8%BE%E5%85%A8%E9%9D%A2%E5%95%9F%E5%8B%95/
TWNIC 電子報 (2004)。2004年「台灣寬頻網路使用」調查年中報告出爐。財團法人台灣網路資訊中心。取自：http://www.myhome.net.tw/2004_10/web_news/main2.htm
Verizon Media (2021)。沉浸式體驗夯！Verizon Media發表「沉浸式體驗白皮書」。動腦brain。取自：https://www.brain.com.tw/news/articlecontent?ID=50017
Wavenet (2020)。DMA 發表【2019 台灣數位廣告量統計報告】 整體市場規模高達 458.41億台幣！Wavenet潮網科技。取自：https://www.Wavenet.com.tw/news/dma2019-%E5%8F%B0%E7%81%A3%E6%95%B8%E4%BD%8D%E5%BB%A3%E5%91%8A%E9%87%8F%E7%B5%B1%E8%A8%88%E5%A0%B1%E5%91%8A/
YiJu (2016)。從「主婦」變身時尚的本土代表NET 。Stockfeel。取自：https://www.stockfeel.com.tw/%E5%BE%9E%E3%80%8C%E4%B8%BB%E5%A9%A6%E3%80%8D%E8%AE%8A%E8%BA%AB%E6%99%82%E5%B0%9A%E7%9A%84%E6%9C%AC%E5%9C%9F%E4%BB%A3%E8%A1%A8net/
中央社 (2020)。PChome集團首家實體店從服飾起步 拚業績破億。取自：https://www.cna.com.tw/news/afe/202012030309.aspx
王炘珏、萬年生 (2020)。獨家專訪》Uniqlo來台10年變身台灣「國民品牌」日籍CEO曝4大經營心法。今周刊。取自：https://www.businesstoday.com.tw/article/category/80408/post/202008190006/%E7%8D%A8%E5%AE%B6%E5%B0%88%E8%A8%AA%E3%80%8BUniqlo%E4%BE%86%E5%8F%B010%E5%B9%B4%E8%AE%8A%E8%BA%AB%E5%8F%B0%E7%81%A3%E3%80%8C%E5%9C%8B%E6%B0%91%E5%93%81%E7%89%8C%E3%80%8D%E3%80%80%E6%97%A5%E7%B1%8DCEO%E6%9B%9D4%E5%A4%A7%E7%B6%93%E7%87%9F%E5%BF%83%E6%B3%95
王則絲 (2021)。H＆M業績慘滑一千三百億元，完全沒在怕，還與GU搶開台南新店鋪。ET fashion。取自：https://fashion.ettoday.net/news/1939443
朱海成 (2016)。電子商務概論與前瞻(電子書)。碁峰資訊股份有限公司。
朱正庭 (2020)。母公司將關1200家實體店，台灣ZARA：9門市不受影響。蘋果新聞網。取自：https://tw.appledaily.com/life/20200611/73XLAVRYXXZE45GKB3WVR4JIKI/
何秀玲 (2021)。全通路品牌商米斯特10月25日登興櫃 登錄價暫訂45元。經濟日報。取自：https://money.udn.com/money/story/5612/5834045
吳美欣 (2020)。Nike 線上收入大增 8 成！大砍 3 萬間合作通路後，Nike 做對了什麼？。經理人。取自：https://www.managertoday.com.tw/articles/view/61676
妞妞 (2021)。NIKE夏日限定活動！邀你一起線上線下盡情享受運動的快樂,JUST DO IT。運動星球。取自：https://www.sportsplanetmag.com/article/desc/210006485
李政賢 (譯) (2018)。質性研究的五種取徑(原作者: John W. Creswell& Cheryl N. Poth)。台北:五南。
李麗滿 (2019)。GU大舉展店 Uniqlo開信義2店。工商時報。取自：https://ctee.com.tw/news/industry/67281.html
李麗滿 (2020)。H＆M、NET 台北東區展店。中時新聞網。取自：https://www.chinatimes.com/newspapers/20200403000238-260204?chdtv
李麗滿 (2020)。百貨數位新零售 迎OMO時代。工商時報。取自：https://ctee.com.tw/news/industry/353736.html
李麗滿 (2020)。朝量販、購物中心多元布局 佐丹奴、G2000在台市占穩。中時新聞網。取自：https://www.chinatimes.com/newspapers/20201227000086-260202?chdtv
李麗滿 (2021)。SOGO數位轉型 下半年喊衝。工商時報。取自：https://ctee.com.tw/news/stocks/491741.html
李麗滿 (2021)。快時尚動起來！ Uniqlo、Gap拚展店。旺得富。取自：https://wantrich.chinatimes.com/news/20210918900152-420501
周郁芬 (2021)。2021品牌經營大解密：娛樂行銷為王 蝦皮化身接觸消費者的第一哩路。數位時代。取自：https://www.bnext.com.tw/article/61832/entertainment-marketing-shopee-ecommerce-reaches-consumers-directly
萬倩瑜 (2013)。實體通路注意！趨勢研究:重度網購者≠宅男宅女?。 動腦傳播股份有限公司。取自：https://www.brain.com.tw/news/articlecontent?ID=19003
林玉婷、李依文 (2021)。電商、外送雙夾擊，疫情後零售百貨都靠「這層樓」復活。商業周刊。取自：https://www.businessweekly.com.tw/business/blog/3005801
林克威 (2021)。【林克威電商專欄】疫情當道，電商品牌應該要做的幾件事。The Media Group 關鍵評論網媒體集團。取自：https://www.inside.com.tw/article/25449-firstbank_loan_infographic
林冠伶 (2021)。台南人憑證獨享 95 折！GU 台南南紡購物中心店 3/26 盛大開幕7大好康不可錯過。上報。取自：https://www.upmedia.mg/news_info.php?SerialNo=109404
林庭安 (2021)。台灣Uniqlo疫情下業績創十年新高！董座黒瀬友和：多走入第一線，就沒有難賣的商品。經理人。取自：https://www.managertoday.com.tw/articles/view/62507
邱建齊 (2021)。兩大核心競爭力，米斯特朝多品牌/全通路邁進。MoneyDJ理財新聞網。取自：https://www.moneydj.com/kmdj/news/newsviewer.aspx?a=948361d9-603b-489e-9f22-312fcc33c664
徐亞瑄 (2021)。Stitch Fix打敗大盤的3大幕後關鍵。Fashion Express。取自：https://www.fashionexpress.org.tw/business/paper/5739712552
消費中心 (2021)。勝負放一邊！NIKE期間限定濾鏡自帶笑臉 號召網友分享找回揮汗初衷的喜悅。ETtoday新聞雲。取自：https://www.ettoday.net/news/20210723/2035608.htm
紡拓會 (2021)。Gap 最新 2023 改革計劃出售高端服飾品牌 Intermix。 取自：http://monitor.textiles.org.tw/newsdetail.aspx?id=35672
高敬原 (2019)。家樂福、Adidas成新夥伴，Line行動電商醞釀2年的新計畫曝光。數位時代。取自：https://www.bnext.com.tw/article/55202/line-e-commerce-2.0
康彰榮 (2021)。台灣百貨業網上發展現況。香港貿發局。取自：https://research.hktdc.com/tc/article/NzA5MzgyMzAw
採訪中心 (2020)。《產業領袖觀點》PChome網家大轉型，女性會員數首超越男性！詹宏志宣布7大策略啟動虛實整合。數位時代。取自：https://www.bnext.com.tw/article/57858/PChome-2020-transformation
莊貿捷 (2021)。蝦皮推「實體店到店」服務，專家：台灣試水溫，真正的戰場在東南亞。The News Lens 關鍵評論網。取自：https://www.thenewslens.com/article/155461
許文貞 (2015)。 [2015回顧] 四大市場關注焦點，台灣電商逆勢成長。數位時代。取自：https://www.bnext.com.tw/article/38267/BN-2015-12-20-181851-143
許英傑, 黃淑姿 (2021)。零售管理：行銷觀點3/e(三版)。前程文化。
郭家崴 (2021)。百貨改裝強化戰力 為周年慶布局。娛樂雙周。取自：https://mycte.turnnewsapp.com/buy/419135
郭佳瑋、鄭安淇 (2019)。以收益管理打造競爭優勢。哈佛商業評論。取自：https://www.hbrtaiwan.com/article_content_AR0008922.html?fbclid=IwAR2D_lySzuReM2JhItCEceBLGrgtWVXZ96l9Mhe-2G-0GVexRSYv8WsknNQ
陳書榕 (2019)。曾被 Zara、Uniqlo 殺到快倒閉！台灣女裝品牌 So Nice，怎麼重新做到營收翻倍。今周刊。取自：https://www.businesstoday.com.tw/article/category/80392/post/201907070007/%E6%9B%BE%E8%A2%AB%20Zara%E3%80%81Uniqlo%20%E6%AE%BA%E5%88%B0%E5%BF%AB%E5%80%92%E9%96%89%EF%BC%81%E5%8F%B0%E7%81%A3%E5%A5%B3%E8%A3%9D%E5%93%81%E7%89%8C%20So%20Nice%EF%BC%8C%E6%80%8E%E9%BA%BC%E9%87%8D%E6%96%B0%E5%81%9A%E5%88%B0%E7%87%9F%E6%94%B6%E7%BF%BB%E5%80%8D%EF%BC%9F
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