臺灣博碩士論文加值系統

由過去的文獻可知，CEO 不僅在企業中扮演關鍵的角色，其人格特質對組織管理和決策深具影響性。由於自戀CEO 的過度自信，對自我能力的高估、過分膨脹，造成自戀CEO 為了獲得外界的掌聲和肯定，會從事冒險、大膽的行為，視企業盈餘表現為個人成就，也為了達成盈餘目標積極參與盈餘管理。本研究主要探討CEO 自戀程度與盈餘管理的關係，驗證CEO 自戀程度與盈餘管理是否呈
正相關，其中衡量CEO 自戀程度的四個指標包含CEO 照片大小、CEO 薪酬之於第二高薪酬者的比率、CEO 第一人稱單數使用程度、CEO 簽名大小，對應盈餘管理兩種方式做衡量，分別為應計數盈餘管理指標及實質盈餘管理指標。本研究以2015 年至2017 年台灣上市公司為研究對象，排除資料缺少及特殊行業(金融保險業和證券業)。研究結果顯示，CEO 自戀的衡量如果以CEO 簽名大小衡量
時，與裁決性應計數取絕對值呈顯著正相關，如果以CEO 第一人稱單數使用程度衡量CEO 自戀時，對兩種盈餘管理方式均呈顯著正相關，上述均符合本研究之假說。

Previous literature suggests that while CEOs play a key role in enterprises,their personality traits have a profound impact on organizational management and decision-making as well. Narcissistic CEOs are overtly confident; they overestimate their own capabilities. Therefore, in order to win applause and recognition of the outside world, narcissistic CEOs engage in risky and audacious behaviors. They regard corporate earnings as their personal achievements, and in order to achieve earnings targets, they are actively involved in earnings management. This study explores the relationship between CEO narcissism and earnings management, and attempts to verify whether CEO narcissism is positively correlated with earnings management. The four indicators that measure CEO narcissism include CEO photographs’ size, the ratio of CEO pay to the manager who has the second highest pay, CEO first-person singular pronouns’ usage frequency, and CEO signatures’ size. They are measured against the two methods of earnings management, namely the accrual earnings management and the real earnings management. The subjects of this study are Taiwan-listed companies between 2015 and 2017, and companies with missing data and in special industries (financial insurance and securities industry) are excluded. The results show that if CEO narcissism is measured by CEO signatures’ size, CEO narcissism has a significant positive correlation with discretionary accruals absolute value, and when measured by CEO first-person singular pronouns’ usage frequency, CEO narcissism has a significant positive correlation with both earnings management methods, which are both in line with the hypothesis of this study.

目錄
第壹章 緒論 1
第一節 研究動機與目的 1
第二節 研究流程 3
第貳章 文獻探討 4
第一節 自戀相關研究的發展 4
第二節 CEO 自戀特質之相關文獻 6
第三節 自戀衡量方式之相關文獻 7
第四節 盈餘管理之相關文獻 8
第五節 自戀和盈餘管理之相關文獻 11
第參章研究方法 14
第一節 研究架構 14
第二節 資料與樣本選取 15
第三節 變數定義與衡量 16
第四節 實證模型 21
第肆章實證結果與分析 24
第一節 敘述性統計 24
第二節 相關性分析 26
第三節 迴歸性分析 29
第伍章 結論與建議 38
第一節 研究結果 38
第二節 研究貢獻 39
第三節 研究限制和建議 40
參考文獻 41

圖表目錄
圖 1 研究流程 3
圖 2 研究架構 15
表 1 操作性定義彙表 22
表 2 敘述性統計 24
表 3 相關性分析 28
表 4 裁決性應計數取絕對值(|DA|)之迴歸分析 33
表 5 實質盈餘管理指標(REM)之迴歸分析 34
表 6 異常生產成本(Ab_PROD)之迴歸分析 35
表 7 異常營業活動現金流量(Ab_CFO)之迴歸分析 36
表 8 異常裁量性費用(Ab_DISX)之迴歸分析 37
表 9 研究結果 38

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