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研究生:陳亭安
研究生(外文):Chen, Ting-An
論文名稱:虛擬實境應用於宗教體驗之持續使用意願與捐款行為研究—以中高齡與高齡者為對象
論文名稱(外文):The Research of VR Religious Experience on Continuous Use Intention and Donation Behavior in Middle-aged and Elderly Individuals
指導教授:陳延昇陳延昇引用關係
指導教授(外文):Chen, Yen-Shen
口試委員:吳泰毅林慧斐
口試委員(外文):Wu, Tai-YeeLin, Hui-Fei
口試日期:2021-10-19
學位類別:碩士
校院名稱:國立陽明交通大學
系所名稱:傳播研究所
學門:傳播學門
學類:一般大眾傳播學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:中文
論文頁數:130
中文關鍵詞:虛擬實境宗教捐款遠距臨場感社會臨場感情感依附滿意度高齡族群
外文關鍵詞:Virtual RealitySocial PresenceTelepresenceReligious donationEmotional AttachmentSatisfactionElderly Individuals
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中文摘要..........................i
英文摘要..........................ii
目 錄...........................iii
圖目錄...........................vi
表目錄...........................vii

第壹章 緒論...........................1
第一節 研究背景........................1
一、 近年虛擬實境的發展................1
二、 虛擬實境新體驗:宗教...............2
三、 新型冠狀肺炎對宗教生活的影響........3
四、 中高齡與高齡族群對宗教的依賴........5

第二節 研究動機與目的....................8

第貳章 文獻探討...........................10
第一節 虛擬實境及其特性....................10
一、 虛擬實境的歷史....................10
二、 虛擬實境技術分類與軟硬體裝置發展.....11
三、 虛擬實境的特性....................14
四、 虛擬實境之應用範圍與宗教體驗........16

第二節 捐款意願與行為......................20
一、 捐款行為與動機....................20
二、 宗教捐款的意涵....................23

第三節 虛擬實境中的臨場感...................25
一、 社會臨場感(Social Presence).....26
二、 遠距臨場感(Telepresence)........29

第四節 滿意度.............................33
一、 滿意度(Satisfaction)之概念......................................33
二、 臨場感與滿意度的關聯...............36
三、 滿意度與捐款......................37

第五節 情感依附...........................39
一、 情感依附理論之發展.................39
二、 宗教、情感依附與心理健康之相關研究....41
三、 中高齡和高齡族群與情感依附之關聯性....42

第參章 研究方法............................48
第一節 研究架構及研究設計....................48
一、 研究架構與實驗設計..................48
二、 實驗刺激物.........................50
三、 變項測量與實驗問卷設計...............53
第二節 實驗前測與正式實驗流程.................60
一、 前測測量...........................60
二、 正式實驗流程設計....................61

第肆章 資料分析.............................62
第一節 描述性統計...........................62
第二節 信度檢測.............................67
第三節 實驗操弄檢定..........................68
第四節 假設檢定與研究問題驗證..................69

第伍章 討論與結論............................83
第一節 研究發現與討論.........................83
一、 中高齡及高齡族群於科技抗拒與宗教需求之間的選擇.........84
二、 與市場導向抵觸的使用者消費行為......................86
三、 不只在意臨場感體驗,更強調進一步的心靈追求............88
第二節 研究貢獻與實務貢獻......................91
第三節 研究限制與建議.........................94

參考文獻....................................96

附錄一 正式實驗問卷.....................127
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