跳到主要內容

臺灣博碩士論文加值系統

(44.220.247.152) 您好!臺灣時間:2024/09/13 15:12
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:鍾駿成
研究生(外文):Chung, Chun-Cheng
論文名稱:消費者的快時尚品牌個性一致性對品牌權益與再購買意願之影響:綠色消費價值觀的調節效果
論文名稱(外文):The influence of consumers’ fast-fashion brand personality congruence on brand equity and repurchase intention: the moderating effect of green consumption values
指導教授:陳美芳陳美芳引用關係
指導教授(外文):Chen, Mei-Fang
口試委員:林介鵬劉娜婷陳美芳
口試委員(外文):Lin, Chieh-PengLiu, Na-TingChen, Mei-Fang
口試日期:2022-06-10
學位類別:碩士
校院名稱:國立陽明交通大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:英文
論文頁數:61
中文關鍵詞:品牌個性一致性品牌權益再購買意願綠色消費價值觀快時尚
外文關鍵詞:brand personality congruencebrand equityrepurchase intentiongreen consumption valuesfast fashion
相關次數:
  • 被引用被引用:0
  • 點閱點閱:222
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
摘要 ii
ABSTRACT ii
Table of Contents iii
List of Tables v
List of Figures vi
Chapter 1 Introduction 1
1.1 Research Background and Motivation 1
1.2 Research Objectives 5
Chapter 2 Literature Review 6
2.1 Brand personality congruence 6
2.2 Brand equity 9
2.3 Green consumption values 12
Chapter 3 Methodology 14
3.1 Research Framework 14
3.2 Hypothesis Development 14
3.2.1 Brand Personality Congruence and Brand Equity 14
3.2.2 Brand Personality Congruence and Repurchase Intention 16
3.2.3 Brand Equity and Repurchase Intention 16
3.2.4 The Moderating Role of Green Consumption Values 17
3.3 Data Collection 18
3.4 Questionnaire Design and Measure 18
3.5 Pre-test Analysis Results 22
3.6 Analysis Methods 23
3.6.1 Descriptive Statistics Analysis 23
3.6.2 Reliability Analysis 23
3.6.3 Validity Analysis 23
3.6.4 Structural Equation Modeling (SEM) Analysis 23
3.6.5 Moderation Analysis 24
Chapter 4 Data Analysis and Results 25
4.1 Descriptive Statistic 25
4.2 Measurement model 27
4.2.1 Model Fit 28
4.2.2 Reliability and Validity 29
4.3 Structural model 31
4.3.1 Model fit 31
4.3.2 Hypotheses testing 32
4.4 Test of Moderation 34
4.5 Test of Mediation 36
Chapter 5 Discussion 38
5.1 Conclusions 38
5.2 Managerial implications 40
5.3 Limitations and suggestions for future research 41
References 43
Appendix 1 Questionnaire 53
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the Value of a Brand Name. New
York: The Free Press.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2020). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53, 101767.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Ang, S. H., & Lim, E. A. C. (2006). The influence of metaphors and product type on brand personality perceptions and attitudes. Journal of Advertising, 35(2), 39-53.
Arnett, D. B., Laverie, D. A., & Meiers, A. (2003). Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications. Journal of Retailing, 79(3), 161-170.
Azoulay, A., & Kapferer, J.-N. (2003). Do brand personality scales really measure brand personality? Journal of Brand Management, 11(2), 143-155.
Baalbaki, S., & Guzmán, F. (2016). A consumer-perceived consumer-based brand equity scale. Journal of Brand Management, 23(3), 229-251.
Bailey, A. A., Mishra, A., & Tiamiyu, M. F. (2016). GREEN consumption values and Indian consumers’ response to marketing communications. Journal of Consumer Marketing, 3(7), 562-573.
Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of Business Research, 17(1), 51-56.
Barnes, L., & Lea‐Greenwood, G. (2006). Fast fashioning the supply chain: shaping the research agenda. Journal of Fashion Marketing and Management: An International Journal, 10(3), 259-271.
Barnes, L., & Lea‐Greenwood, G. (2010). Fast fashion in the retail store environment. International Journal of Retail & Distribution Management, 38(10), 760-772.
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
Bennett, A. M., & Hill, R. P. (2012). The universality of warmth and competence: A response to brands as intentional agents. Journal of Consumer Psychology, 22(2), 199-204.
Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588.
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165-173.
Bhattacharya, C. B., & Sen, S. (2003). Consumer–company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76-88.
Bick, R., Halsey, E., & Ekenga, C. C. (2018). The global environmental injustice of fast fashion. Environmental Health, 17(1), 1-4.
Biel, A. L. (1992). How brand image drives brand equity. Journal of Advertising Research, 32(6), RC6-RC12.
Bruce, M., Daly, L., & Towers, N. (2004). Lean or agile: a solution for supply chain management in the textiles and clothing industry? International Journal of Operations & Production Management, 24(2), 151-170.
Butcher, K. (2005). Differential impact of social influence in the hospitality encounter. International Journal of Contemporary Hospitality Management, 17(2), 125-135.
Cachon, G. P., & Swinney, R. (2011). The value of fast fashion: Quick response, enhanced design, and strategic consumer behavior. Management Science, 57(4), 778-795.
Caniato, F., Caridi, M., Crippa, L., & Moretto, A. (2012). Environmental sustainability in fashion supply chains: An exploratory case based research. International Journal of Production Economics, 135(2), 659-670.
Chebat, J.-C., Sirgy, M. J., & St-James, V. (2006). Upscale image transfer from malls to stores: A self-image congruence explanation. Journal of Business Research, 59(12), 1288-1296.
Choi, J., & Seo, S. (2021). Do brand rumors matter? The role of brand equity and response strategy to brand rumor. International Journal of Contemporary Hospitality Management, 33(8), 2862-2879.
Choi, T.-M., Hui, C.-L., Liu, N., Ng, S.-F., & Yu, Y. (2014). Fast fashion sales forecasting with limited data and time. Decision Support Systems, 59, 84-92.
Christopher, M., Lowson, R., & Peck, H. (2004). Creating agile supply chains in the fashion industry. International Journal of Retail & Distribution Management, 32(8), 367-376.
Das, G. (2014). Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender. Journal of Retailing and Consumer Services, 21(2), 130-138.
Ding, C. G., & Tseng, T. H. (2015). On the relationships among brand experience, hedonic emotions, and brand equity. European Journal of Marketing, 49(7/8), 994-1015.
do Paço, A., Shiel, C., & Alves, H. (2019). A new model for testing green consumer behaviour. Journal of Cleaner Production, 207(4), 998-1006.
Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A confirmatory factor analysis of the end-user computing satisfaction instrument. MIS Quarterly, 18(4), 453-461.
Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzoli, D., Wiedmann, K.-P., Halliburton, C., Chan, P., Tsuchiya, J., & Skorobogatykh, I. I. (2020). Does personality congruence explain luxury brand attachment? The results of an international research study. Journal of Business Research, 120, 462-472.
Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal of Marketing Management, 32(13-14), 1230-1259.
Eisend, M., & Stokburger-Sauer, N. E. (2013). Brand personality: A meta-analytic review of antecedents and consequences. Marketing Letters, 24(3), 205-216.
Eisend, M., & Stokburger‐Sauer, N. E. (2013). Measurement characteristics of Aaker's brand personality dimensions: Lessons to be learned from human personality research. Psychology & Marketing, 30(11), 950-958.
Erdoğmuş, İ., & Büdeyri‐Turan, I. (2012). The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty. Journal of Fashion Marketing and Management: An International Journal, 16(4), 399-417.
Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. M., & Kitchen, P. J. (2018). Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89, 462-474.
Freling, T. H., & Forbes, L. P. (2005a). An empirical analysis of the brand personality effect. Journal of Product & Brand Management, 14(7), 404-413.
Freling, T. H., & Forbes, L. P. (2005b). An examination of brand personality through methodological triangulation. Journal of Brand Management, 13(2), 148-162.
Gammoh, B. S., Mallin, M. L., & Pullins, E. B. (2014). The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes. Journal of Product & Brand Management, 34(1), 1-16.
Goldsmith, R. E., & Goldsmith, E. B. (2012). Brand personality and brand engagement. American Journal of Management, 12(1), 11-20.
Graciola, A. P., De Toni, D., de Lima, V. Z., & Milan, G. S. (2018). Does price sensitivity and price level influence store price image and repurchase intention in retail markets? Journal of Retailing and Consumer Services, 44, 201-213.
Graeff, T. R. (1996). Image congruence effects on product evaluations: The role of self‐monitoring and public/private consumption. Psychology & Marketing, 13(5), 481-499.
Grubb, E. L., & Grathwohl, H. L. (1967). Consumer self-concept, symbolism and market behavior: A theoretical approach. Journal of Marketing, 31(4), 22-27.
Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective (Vol. 7). In: Upper Saddle River, NJ: Pearson.
Hair, J. F., Anderson, R. E., Tatham, R. L., & William, C. (1998). Black (1998), Multivariate data analysis. In: Upper Saddle River, NJ: Prentice Hall.
Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336-354.
He, A. z., Cai, T., Deng, T. x., & Li, X. (2016). Factors affecting non‐green consumer behaviour: an exploratory study among C hinese consumers. International Journal of Consumer Studies, 40(3), 345-356.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11-12), 1762-1800.
Herbst, U., & Merz, M. A. (2011). The industrial brand personality scale: Building strong business-to-business brands. Industrial Marketing Management, 40(7), 1072-1081.
Horng, J.-S., Liu, C.-H., Chou, H.-Y., & Tsai, C.-Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33(4), 815-824.
Hoyer, W. D., & Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17(2), 141-148.
Jamil, B., & Wong, C. (2010). Factors influencing repurchase intention of smartphones. Journal of Marketing Research, 4(12), 289-294.
Japutra, A., & Molinillo, S. (2019). Responsible and active brand personality: On the relationships with brand experience and key relationship constructs. Journal of Business Research, 99, 464-471.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2-3), 139-155.
Kim, C. K., Han, D., & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Research, 43(4), 195-206.
Kim, D., Magnini, V. P., & Singal, M. (2011). The effects of customers’ perceptions of brand personality in casual theme restaurants. International Journal of Hospitality Management, 30(2), 448-458.
Kim, W. G., Jin-Sun, B., & Kim, H. J. (2008). Multidimensional customer-based brand equity and its consequences in midpriced hotels. Journal of Hospitality & Tourism Research, 32(2), 235-254.
Kinnear, T. C., Taylor, J. R., & Ahmed, S. A. (1974). Ecologically concerned consumers: who are they? Ecologically concerned consumers can be identified. Journal of Marketing, 38(2), 20-24.
Ko, E., Phau, I., & Aiello, G. (2016). Luxury brand strategies and customer experiences: Contributions to theory and practice. Journal of Business Research, 69(12), 5749-5752.
Koll, O., & von Wallpach, S. (2014). Intended brand associations: Do they really drive consumer response? Journal of Business Research, 67(7), 1501-1507.
Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D.-J. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955-964.
Krishnan, H. S. (1996). Characteristics of memory associations: A consumer-based brand equity perspective. International Journal of Research in Marketing, 13(4), 389-405.
Kuenzel, S., & Halliday, S. V. (2010). The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18(3), 167-176.
Kwak, D. H., & Kang, J. H. (2009). Symbolic purchase in sport: the roles of self‐image congruence and perceived quality. Management Decision, 47, 85-99.
Lai, C.-S., Chiu, C.-J., Yang, C.-F., & Pai, D.-C. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics, 95(3), 457-469.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer‐based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Lee, J. K., Hansen, S. S., & Lee, S.-Y. (2020). The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook. Current Psychology, 39(6), 2116-2128.
Lindell, M. K., & Whitney, D. J. (2001). Accounting for common method variance in cross-sectional research designs. Journal of Applied Psychology, 86(1), 114.
Liu, C., Zhang, Y., & Zhang, J. (2020). The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention. Journal of Product & Brand Management, 29, 793-801.
Liu, F., Li, J., Mizerski, D., & Soh, H. (2012). Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands. European Journal of Marketing, 46(7/8), 922-937.
Liu, M. T., Wong, I. A., Tseng, T.-H., Chang, A. W.-Y., & Phau, I. (2017). Applying consumer-based brand equity in luxury hotel branding. Journal of Business Research, 81, 192-202.
Lu, J., & Xu, Y. (2015). Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity. Journal of Product & Brand Management, 24(4), 365-375.
Macdonald, E. K., & Sharp, B. M. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48(1), 5-15.
Malär, L., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2012). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science, 40(5), 728-744.
Mann, B. J. S., & Rashmi. (2010). Predicting repeat purchase behaviour: an Indian experience. Asia Pacific Business Review, 6(4), 64-73.
Molinillo, S., Japutra, A., Nguyen, B., & Chen, C.-H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence & Planning, 35(2), 166-179.
Morschett, D., Swoboda, B., & Schramm-Klein, H. (2006). Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers. Journal of Retailing and Consumer Services, 13(4), 275-287.
Muzinich, N., Pecotich, A., & Putrevu, S. (2003). A model of the antecedents and consequents of female fashion innovativeness. Journal of Retailing and Consumer Services, 10(5), 297-310.
Nair, S. R., & Menon, C. G. (2008). An environmental marketing system–a proposed model based on Indian experience. Business Strategy and the Environment, 17(8), 467-479.
Nayak, R., Akbari, M., & Far, S. M. (2019). Recent sustainable trends in Vietnam's fashion supply chain. Journal of Cleaner Production, 225, 291-303.
Neumann, H. L., Martinez, L. M., & Martinez, L. F. (2020). Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention. Sustainability Accounting, Management and Policy Journal, 12(3), 571-590.
Norman, W. T. (1963). Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. The Journal of Abnormal and Social Psychology, 66(6), 574.
Nunnally, J. C. (1994). Psychometric theory 3E. Tata McGraw-hill education.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4_suppl1), 33-44.
Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer‐based brand equity: improving the measurement–empirical evidence. Journal of Product & Brand Management, 14(3), 143-154.
Park, H., & Kim, Y.-K. (2016). An empirical test of the triple bottom line of customer-centric sustainability: The case of fast fashion. Fashion and Textiles, 3(1), 1-18.
Parker, B. T. (2009). A comparison of brand personality and brand user‐imagery congruence. Journal of Consumer Marketing, 26(3), 175-184.
Peattie, K. (2010). Green consumption: behavior and norms. Annual Review of Environment and Resources, 35, 195-228.
Phau, I., & Lau, K. C. (2001). Brand personality and consumer self-expression: single or dual carriageway? Journal of Brand Management, 8(6), 428-444.
Piacentini, M., & Mailer, G. (2004). Symbolic consumption in teenagers' clothing choices. Journal of Consumer Behaviour: An International Research Review, 3(3), 251-262.
Plummer, J. T. (2000). How personality makes a difference. Journal of Advertising Research, 40(6), 79-83.
Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42(1), 185-227.
Quester, P. G., Karunaratna, A., & Goh, L. K. (2000). Self‐congruity and product evaluation: a cross‐cultural study. Journal of Consumer Marketing,17(6), 525-535.
Ramaseshan, B., & Stein, A. (2014). Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships. Journal of Brand Management, 21(7), 664-683.
Rizomyliotis, I., Poulis, A., Konstantoulaki, K., & Giovanis, A. (2021). Sustaining brand loyalty: The moderating role of green consumption values. Business Strategy and the Environment, 30(7), 3025-3039.
Salehzadeh, R., Pool, J. K., & Soleimani, S. (2016). Brand personality, brand equity and revisit intention: An empirical study of a tourist destination in Iran. Tourism Review, 71(3), 205-218.
Şener, A., & Hazer, O. (2008). Values and sustainable consumption behavior of women: a Turkish sample. Sustainable Development, 16(5), 291-300.
Sharma, R. (2020). Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market. Management and Labour Studies, 45(3), 337-365.
Shen, B. (2014). Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), 6236-6249.
Shen, B., Wang, Y., Lo, C. K., & Shum, M. (2012). The impact of ethical fashion on consumer purchase behavior. Journal of Fashion Marketing and Management, 16(2), 234-245.
Shetty, K., & Fitzsimmons, J. R. (2021). The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector. Journal of Fashion Marketing and Management, 26(1), 21-35.
Shrum, L., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising, 24(2), 71-82.
Simon, C. J., & Sullivan, M. W. (1993). The measurement and determinants of brand equity: A financial approach. Marketing Science, 12(1), 28-52.
Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300.
Sirgy, M. J. (1985). Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research, 13(3), 195-206.
Sirgy, M. J., Johar, J. S., Samli, A. C., & Claiborne, C. B. (1991). Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science, 19(4), 363-375.
Sirgy, M. J., Lee, D.-J., Johar, J. y., & Tidwell, J. (2008). Effect of self-congruity with sponsorship on brand loyalty. Journal of Business Research, 61(10), 1091-1097.
Sirgy, M. J., & Samli, A. C. (1985). A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status. Journal of the Academy of Marketing Science, 13(3), 265-291.
Smit, E., Bronner, F., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627-633.
Smith, N. C. (2003). Corporate social responsibility: whether or how? California Management Review, 45(4), 52-76.
Sop, S. A., & Kozak, N. (2019). Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty. Journal of Hospitality Marketing & Management, 28(8), 926-956.
Spry, A., Pappu, R., & Cornwell, T. B. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45(6), 882-909.
Stathopoulou, A., & Balabanis, G. (2016). The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high-and low-end fashion retailers. Journal of Business Research, 69(12), 5801-5808.
Su, J. (2016). Examining the relationships among the brand equity dimensions: empirical evidence from fast fashion. Asia Pacific Journal of Marketing and Logistics, 28(1), 1-33.
Su, J., & Tong, X. (2015). Brand personality and brand equity: evidence from the sportswear industry. Journal of Product & Brand Management, 24(2), 124-133.
Summers, C. A., Smith, R. W., & Reczek, R. W. (2016). An audience of one: Behaviorally targeted ads as implied social labels. Journal of Consumer Research, 43(1), 156-178.
Sung, Y., Choi, S. M., Ahn, H., & Song, Y. A. (2015). Dimensions of luxury brand personality: Scale development and validation. Psychology & Marketing, 32(1), 121-132.
Tong, X., Su, J., & Xu, Y. (2018). Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands. International Journal of Fashion Design, Technology and Education, 11(2), 196-209.
Tsai, S.-p. (2005). Impact of personal orientation on luxury-brand purchase value: An international investigation. International Journal of Market Research, 47(4), 427-452.
Turker, D., & Altuntas, C. (2014). Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European Management Journal, 32(5), 837-849.
Uniquely positioned. (2010). The Economist. Retrieved from https://www.economist.com/ /business/2010/06/24/uniquely-positioned.
Valaei, N., & Nikhashemi, S. (2017). Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and Management: An International Journal, 21(4), 523-543.
Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64(1), 24-28.
Valette-Florence, R., & De Barnier, V. (2013). Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research, 66(7), 897-903.
Van Rekom, J., Jacobs, G., & Verlegh, P. W. (2006). Measuring and managing the essence of a brand personality. Marketing Letters, 17(3), 181-192.
Verma, P. (2021). The effect of brand engagement and brand love upon overall brand equity and purchase intention: A moderated–mediated model. Journal of Promotion Management, 27(1), 103-132.
Wang, B., Luo, W., Zhang, A., Tian, Z., & Li, Z. (2020). Blockchain-enabled circular supply chain management: A system architecture for fast fashion. Computers in Industry, 123, 103324.
Washburn, J. H., & Plank, R. E. (2002). Measuring brand equity: An evaluation of a consumer-based brand equity scale. Journal of Marketing Theory and Practice, 10(1), 46-62.
Wilkie, D. C., & Rao Hill, S. (2022). Beyond brand personality. A multidimensional perspective of self-congruence. Journal of Marketing Management, 1-32.
Willems, K. (2022). Brand personality appeal in retailing: Comparing fashion-and grocery retailing. Journal of Retailing and Consumer Services, 64, 102833.
Woo, H., & Jin, B. (2014). Asian apparel brands’ internationalization: the application of theories to the cases of Giordano and Uniqlo. Fashion and Textiles, 1(1), 1-14.
Yan, L., Keh, H. T., & Wang, X. (2021). Powering sustainable consumption: The roles of green consumption values and power distance belief. Journal of Business Ethics, 169(3), 499-516.
Yoo, B., & Donthu, N. (1997). Developing and validating a consumer-based overall brand equity scale for Americans and Koreans: An extension of Aakers and Kellers conceptualizations. Paper presented at 1997 AMA summer educators conference, Chicago.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Yoo, B., & Donthu, N. (2002). Testing cross‐cultural invariance of the brand equity creation process. Journal of Product & Brand Management, 11(6), 380-398.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20-31.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
Zentes, J., Morschett, D., & Schramm-Klein, H. (2007). Strategic Retail Management:Text and International Cases, GWV Fachverlage GmbH: Wiesbaden: Betrieb swirts-chaftlicher Verlag Dr. Th. Galber.
Zentes, J., Morschett, D., & Schramm-Klein, H. (2008). Brand personality of retailers–an analysis of its applicability and its effect on store loyalty. The International Review of Retail, Distribution and Consumer Research, 18(2), 167-184.
Zeren, D., & Kara, A. (2020). Effects of brand heritage on intentions to buy of airline services: The mediating roles of brand trust and brand loyalty. Sustainability, 13(1), 303.
Zhang, B., Zhang, Y., & Zhou, P. (2021). Consumer attitude towards sustainability of fast fashion products in the UK. Sustainability, 13(4), 1646.
Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197-206.
電子全文 電子全文(網際網路公開日期:20270714)
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊