臺灣博碩士論文加值系統

身為一名在台灣的外國研究生，總體上嘗試不同種類的食物、產品和服務感到欣喜若狂。然而，由於文化差異和語言障礙，任何外國人在移居不同國家時都可能需要一個特定的調整階段。本研究採用便利抽樣，以Google調查的形式分發問卷。調查結果顯示，在台灣菲律賓人在性別上對於各衡量變數的看法上只有部份顯著差異，在年齡及月收入上對於各衡量變數的看法上並沒有顯著差異。最後我們能夠確定大多數在台灣的菲律賓人仍然喜歡菲律賓產品。

The researcher as a foreigner in Taiwan was ecstatic to try different kinds of food, products, and services overall, however, due to cultural differences and language barriers, any foreigner may need a specific phase of adjustment as they move to a different country. The researcher adopted Convenience sampling and questionnaires distributed in the form of a google survey. The results of the survey showed that there were partial significant differences in gender perceptions of various measurement variables, and there were no significant differences in age and monthly income perceptions of various measurement variables among Filipino in Taiwan. Finally, we were able to identify that majority of the Filipinos still prefer Filipino products.

摘要 i
ABSTRACT ii
CONTENTS iii
LIST of TABLES v
LIST of FIGURES vi
CHAPTER 1　INTRODUCTION 1
Section 1　Research Background and Motivation 1
Section 2　Research Purpose 1
Section 3　Research Scope and Limitations 3
Section 4　Research Process 4
CHAPTER 2　LITERATURE REVIEW 5
Section 1　Cultural Identity of Filipinos 5
Section 2　Filipinos Purchasing Behavior 8
Section 3　Influence of Cultural Identity of Consumers on Purchasing Behavior 11
Section 4　Effect of Demographic Factors on Cultural Identity to Consumer Behavior 11
CHAPTER 3　METHODOLOGY 14
Section 1　Definition of Main Variables 14
Section 2　Hypotheses 16
Section 3　Questionnaire Design 16
CHAPTER 4　RESEARCH RESULTS 20
Section 1　Reliability and Validity Analysis 20
Section 2　Descriptive Statistical Analysis 22
Section 3　T-Test Analysis 33
Section 4　One Way ANOVA Analysis 34
Section 5　Summary of Hypothesis 36
CHAPTER 5　CONCLUSIONS 37
Section 1　Conclusion 37
Section 2　Recommendations 38
REFERENCES 39
APPENDIX 44

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