臺灣博碩士論文加值系統

在現今3C產品充斥的科技化時代，市場上對於眼鏡商品的需求日益增加，無論是自營眼鏡行或是連鎖型態的眼鏡店都一窩蜂的展店，但因同業相互競爭的狀態下，市場已漸漸變成是以消費者的消費滿意度或消費感受度為主的買方市場，加上眼鏡行的產業是屬於一般的買賣業，進入門檻不高，所以街上有很多的眼鏡行，反映出眼鏡行同業彼此之間的競爭性相對高。由於同業的競爭相當激烈，也開始出現了削價競爭的問題產生，因此，眼鏡行業者一方面想辦法創新研發、改善產品的品質，使產品更具有市場的競爭力之外，也導入了美學上的設計概念，提升消費上的消費品質與美感，藉以引起消費者對於產品的注意而來到店裡消費，也希望可以在相同類性的商品產業中走出另一片的天空、開創出更有競爭力產品。
本研究首先以魅力工學的評價構造法進行深度訪談，探討並歸納眼鏡展示架設計品質所具備之魅力因子。接著以眼鏡展示架進行重要性-表現分析法分析。再以狩野模型進行設計品質要素的歸類，提高滿意度。
本研究的結果將提供眼鏡業者了解消費者對於眼鏡展示架設計的魅力品質的屬性，未來可從眼鏡展示架設計及實用的角度擬定相關整合行銷策略，進行產品的維持或加以改善，以達到產品設計的品質最佳化，以提升產品競爭力與消費者的消費滿意度。

In today’s technological era filled with computers, mass communication, and consumer electronics products, there is an increasing market demand for eyeglasses, whether they be self-run eyeglass stores or chain stores. However, with the competitors in business, the market has gradually become a buyer’s market tied to consumer satisfaction or consumer perception. Additionally, the eyewear industry falls under the general merchandise sector with a low entry threshold. Therefore, there are many eyeglasses stores along the streets, which reflects the relatively higher competition among eyewear businesses. Due to the fierce competition among these businesses, the problem of price wars has also arisen. Therefore, on the one hand, eyewear businesses think of ways to engage in innovative R&D and improve product quality to make products more competitive in the market; on the other hand, an aesthetic design concept is introduced to enhance consumption quality and aesthetics in the consumption aspect. By attracting consumers’ attention to make in-store purchases, the businesses hope to open up new doors in the industry of homogeneous products.
First, the evaluation grid method from Miryoku engineering was adopted in this study to carry out in-depth interviews. We explore and summarize the charm factors demonstrated by eyewear display stand design quality. An importance-performance analysis was then performed using eyewear display stands, and the Kano model was employed to classify the design quality elements, thereby enhancing satisfaction.
The results shall be provided to eyewear businesses to gain an insight into the attractive quality attributes of eyewear display stands. In the future, related integrated marketing strategies can be formulated targeting the eyewear display stand designs and be based on a practical perspective. Product maintenance or improvement can also be conducted to achieve product design quality optimization and enhance product competitiveness and consumer satisfaction.

誌 謝 III
中文摘要 V
ABSTRACT VI
目錄 VII
表目錄 VIII
圖目錄 IX
第一章緒論 1
1-1研究背景 1
1-2研究目的 2
1-3研究範圍與限制 2
1-4研究流程 3
第二章文獻探討 4
2-1商品展示設計 4
2-2個案研究 6
2-3魅力工學 7
2-4重要性-表現分析法 11
2-5二維品質模式 15
第三章研究方法 27
3-1研究架構 27
3-2測試樣本 30
3-3受訪對象 35
第四章研究結果 37
4-1眼鏡展示架展示架設計之魅力因子歸納 37
4-2IPA之分析結果 53
4-3眼鏡展示架設計品質屬性之KANO MODEL歸類 60
4-4眼鏡展示架設計品質屬性之REFINED KANO MODEL歸類 65
第五章結論與建議 67
5-1結論 67
5-2未來研究建議 71
參考文獻 72

丁一顧、林瑜一、張德銳(2007)。國民小學教學有困難教師教學輔導策略之研究。教育行政與評鑑學刊，3，19-44。
文崇一(2004)。調查訪問法。楊國樞、文崇一、吳聰賢、李亦園（主編）。社會及行為科學研究法，下冊，615-656。臺北：東華書局。
王盈之(2010)。潭南生態旅遊魅力因子研究。國立雲林科技大學創意生活設計碩士班碩士論文，雲林縣。
吳美麗(譯)(1998)。管理其實很Easy(原作者：M.H.McCormack)。臺北市：天下文化。(原著出版年：1996)
林文達(1992)。教育行政學。臺北市：三民。
林宜蓁(2019)。電動汽車特斯拉魅力因子之研究。崇右影藝科技大學文化創意設計研究所碩士論文，臺北市。
林明地、楊振昇、江芳盛(譯)(2000)。教育組織行為(原作者：R. G. Owens)。臺北市：揚智文化。
柯正峰(1999)。我國邁向學習社會政策制訂之研究－政策問題形成、政策規劃及政策合法化探討。國立臺灣師範大學社會教育研究所博士論文，臺北市。
狩野紀昭、瀨樂信彥、高橋文夫、新一(1984)。有魅力的品質與應該有的品質。陳俊卿譯。品質管制月刊，21(5)，33-41。
胡幼慧(1998)。質性研究。台北：巨流。
馬敏元、洪嘉永、曾麗丹(2005)。台灣地方文化創意產業魅力評價研究－以觀光節產業為例。行政院科技部補助專題研究計畫成果報告。
陳俊智、李依潔(2008)。應用KANO品質模式探討文化產品設計之魅力因子，設計學報，13(4)，25-41.(THCI)
陳懿信(2016)。以Kano與IPA模式評量宅配業者服務品質-以統一速達為例。碩士論文。國立政治大學企業管理研究所(MBA學位學程)。
黃世輝、吳瑞楓(1992)。展示設計。台北市：三民。
黃庭萱(2019)。平面設計在展覽中的視覺形式分析—以2017-2019年臺灣文博會為例。國立高雄科技大學文化創意產業系研究所論文，高雄市。
楊錦洲(2002)。顧客需求與滿意度調查。台北市:台灣檢驗科技公司。
戴久永(1996)。全面品質經營。第三版，中華民國品質管制學會。
Anderson, Anderson, E.W.,Sullivan, M.W.(1993).The antecedents and consequences of customer satisfaction for firms.Marketing Sciences,12,125-143.
Babbie, E. (2001). The practice of social research. 9th (Eds.), CA: Wadsworth.
Berger, AN, WC Hunter, SG Timme. (1993), The Efficiency of Financial Institutions: A Review and Preview of Past, Present, and Future Research. Journal of Banking and Finance, 17, 221-249.
C. C. Yang(2005).The Refined Kano’s Model and Its Application. Total Quality Management, Vol. 16, No. 10,1127 - 1137.
Govers, C. M. P.(1996).What and How About Quality Function Deployment (QFD). International Journal of Production Economics,46-47(1),575-585.
Hogwood, B. W. , & Gunn, L.A.(1984). Policy analysis for the real word. New York: Oxford University Press.
Jane & Dominguez(2003). Citizens’Role in Health Services:Satisfaction Behavior:Kano’s Model,Part1. Quality Management in Health Care, 12(1), 64-71.
Kurahashi, H., and R. Kano. 1995. A new Luciliine blow fly (Diptera, Calliphoridae) from Taiwan. Special Bulletin of the Japanese Society of Coleopterology 4: 487–490.
Matzler, K. and Hinterhuber, H.H. (1998) How to Make Product Development Projects More Successful by Integrating Kano’s Model of Customer Satisfaction into Quality Function Deployment. Technovation, 18, 25-38.
Martilla, J. A. & James, J. C. (1977). Importance–Performance Analysis. Journal of Marketing, 41(1), 77–79.
Mittal, Vikas, William T. Ross Jr, and Patrick M. Baldasare (1998),The Asymmetric Impact of Negative and Positive AttributeLevel Performance on Overall Satisfaction and Repurchase Intentions, The Journal of Marketing, 62 (10), 33-47.
Norman, D. A. (2004). Emotional design: Why wes love (or hate) everyday things. New York, NY: Basic Books
Sanui, J. (1996). Visualization of users’ requirements: Introduction of the Evaluation Grid Method. Proceedings of the 3rd Design & Decision Support Systems in Architecture & Urban Planning Conference, 1,365~374.
Sauerwein, E.,Bailom, F.,Matzler, K.,Hinterhuber, H.H.(1996).The Kano Model: How to Delight Your Customers. International Working Seminar on Production Economics,Innsbruck: Igls:
Shen, Tan & Xie(2000). An integrated approach to innovative product development using Kano’s model and QFD. European Journal of Innovation Management, 3(2), 91-99.
Shotton, M. A.(1989). Computer addition? A study of computer dependency. London, England: Taylor &Francis.
Tan, K.C. & Pawitra T.A. (2001), Integrating SERVQUAL and Kano’s model into QFD for service excellence development, Managing Service Quality, 11(6).
Tontini, G. and A. Silveira (2005), “Identification of Critical Attributes of Success in Products and Services: An Alternative to Importance-Performance Analysis,” In: Proceedings of the 2005 BALAS Annual Conference , pp. 1-20.
Ujigawa, M. (2000).The evolution of preference-based design. Research and Development Institute.
VandenBos, G. R. (Ed.). (2007). APA dictionary ofpsychology. Washington, DC: American PsychologicalAssociation.
Vasilash, G. S.(1995). Attractive Quality :Getting it can help. Production 107(1), 64.
Yang, C. C. (2003). Establishment and applications of the integrated model of service quality measurement. Managing Service Quality, 13, 310-324.