一、中文文獻
李蘭甫(1984)。國際企業論。三民書局。
吳思華(1994)。策略九說:策略思考的本質。台北市:麥田出版社。
張富星(2021)。夕陽產業的商業模式與未來發展-以影印店為例。亞洲大學經營管理學系(碩士論文)。取自https://hdl.handle.net/11296/wnftk7陳明俊(1993)。台灣國際市場進入模式與組織調適,國政治大學企業管理研究 所碩士論文。陳靜玟、楊惠真、許嘉文國(2001)。國際策略選擇模式之探討,遠東技術學院企管系,遠東學報第十九期:225-235。
蔡介士(1990)。我國產業進行國際化策略之研究-以我國資訊軟體業為例,國政治大學企業管理研究所(碩士論文)。取自https://hdl.handle.net/11296/zxfx8k戴國良(2001)。台灣服務業優勢領導廠商關鍵成功因素之探索-以資源基礎理論與知識經濟為觀點,台灣大學商學究所博士論文。取自https://hdl.handle.net/11296/3499d6蕭柏勳(2015)。休閒產業管理實務分析與理論運用。前程文化事業股份有限公司。
二、英文文獻
Bruce Henderson(1970). (Boston Consulting Group,BCG)
Dunning,J.H;1988. The eclectic paradigm of international production:A restatement and some possible extensions.Journal of International Business studies, 19(1):
Hall R, (1992) ,"The Strategic Analysis of Intangible Resources ",Strategic Strategic Management Journal V01.13, pp.135-144
Hamiton III, R.D., And Kashlak, R.K. (1999). National Influences On Multinational Corporatuion Control System Selection. Management International Review, 39(2), 167-189
Hofstede,G.(1980).Motivation, Leadership and Organization: Do American Theories Apply Abroad? Organization Dynamics, Summer, 42-63
Hofstede,G.(1983).The Cultural Relativity Of Organizational Theories. Journal Of International Business Studies,14(2),75-79
Johanson and Wiedersheim-Paul (1975). The Internationalization of the firm: Four Swedish case.Journal of Management Studies, 12(3)
Kotler, P. (1994),Markting Mangement-Analysis,(Planning Implement And Control,1994,8th Edition)
Kotler,P. (1994) , Markting Mangement-Analysis,Planning Implement,And Control,448-450.Prentice Hall, Englewood, Cliffs, New Jersey.
Peter F. Drucker(1980),Managing n Turbulent Time
Piercy,N.(1981) ,Company Internationalization : Active And Reactive Exporting
European Journal Of Marketing, Vol.15,No3,Pp.26-40.
Phatak, Arvind V. (1992) ,"International Dimensions of Management", Pws-Kent Publishing Company, p2-29
Porter, M.E. (1980),Competitive Strategy, Techniques for Analyzing Industries and Competitors,35)
Porter, M.E. (1980), Competitive Strategy, New York: Free Press
Prentice Hall,Englewood,Cliffs, New Jersey.
Porter,M.E.(1986),"Changing Patterns of Intermnational", Competition California Management Review,Winter, Pp9-40
Porter,M.E.(1986) Competition in Global Industires.,Boston Harvaare Business
School Press, PP-14-22
Root, F.R. (1987) Entry Strategy for International Market, MA, Lexington Book, p-9
Terpstra (1997), Internatin Marketing, The Dryden Press, 7th Edition
Vernon R. (1966) ,"International Investment And International Trade In The Product Cycle", Quarterly Journal of Economics, 80, pp.190-207
Weihrich, H. (1982). The TOWS Matrix: A Tool for Situational Analysis, Long Range Planning, 15(2), 54-66.
Weihrich H. (1999), Analyzing the Competitive Advantages and Disadvantages of Germany with the TOWS Matrix: An Alternative to Porter's Model, European Business Review, 101(1). 45-56.
Welch.L.S. & Loustarinen R (1988) Internationalization: Evolution of a concept. Journal of General Mangment 14(2), p-34-55.
Yin RK (2003), Case Study Reserch:Design Methods[M]. New bury Park CA: Sage Publications Inc
三、網路文獻
Veracity.31(2020)。SWOT分析怎麼做?99%的人都犯了這些錯誤 取自https://veracityconsultant.com.tw/how-to-do-swot-analysis/
圭大的管理(2017)。看了一堆管理理論、成功策略,怎麼用在工作李?把握三個關鍵,管理才有效。取自https://www.managertoday.com.tw/columns/view/54192?
邱韜誠(2020)。3分鐘搞懂STP市場區隔理論:行銷的目的不是讓所有人都喜歡你。取自https://tw.news.yahoo.com/3分鐘搞懂stp市場區隔理論-行銷的目的不是讓所有人都喜歡你-073857173.html
林奐呈(2009)。武力分析:剖析西產業環境,掌握企業優勢。取自https://www.managertoday.com.tw/articles/view/1740
梁峻偉(2016)。社區養護中心之 S T P 行銷策略實證探討 - 以高雄市內門區養護中心之行銷推廣組合為例(碩士論文)。取自https://hdl.handle.net/11296/749tpg張驥(2009)。台灣蝴蝶蘭產業競爭策略之研究-以個案A公司為例(碩士論文)。取自https://hdl.handle.net/11296/gxdasc詹芃儀(2011)。臺北市城市行銷策略之研究:影視目標市場之STP分析(碩士論文)。取自https://hdl.handle.net/11296/75ybx8