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Restaurant companies with small businesses as their main operating model have experienced the severe winter brought about by the new crown pneumonia, and encountered many problems such as reduced revenue, poor online operation effect, difficult supply chain management, and shortage of cash flow. Although Taiwan has made an advance deployment in response to the epidemic, it is still unable to offset the impact of the severe epidemic. Therefore, restaurant companies should actively take certain effective measures to improve their ability to cope with the crisis, otherwise the company will suffer serious damage and even affect the normal operation of the company. Therefore, studying the current situation of the catering industry is a very critical research topic. The new coronary virus pneumonia is a public health emergency, and the catering industry is the breakthrough point of emergency. From the perspective of a catering marketing consultant, the business situation and impact of the new crown pneumonia were analyzed, and relevant improvement measures were proposed.
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