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研究生:姜瑞琴
研究生(外文):CNIANG, JUI-CHIN
論文名稱:我國技術服務業經營策略之研究:以A工程公司為例
論文名稱(外文):Research on Management Strategy of Technology Service Industry: A Case Study of A Engineering Company
指導教授:王凱立博士
指導教授(外文):Wang,Kai-LI
口試委員:魏清圳 教授蔡政言 教授林江峰 教授
口試委員(外文):Wei,Ching-ChunTsa,Jeng-YanLin,Chiang-Feng
口試日期:2022-07-21
學位類別:碩士
校院名稱:東海大學
系所名稱:高階經營管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:中文
論文頁數:57
中文關鍵詞:技術服務業經營策略SWOT分析五力分析
外文關鍵詞:Technology Service IndustryBusiness StrategiesSWOTMichael Porter's Five Forces
相關次數:
  • 被引用被引用:0
  • 點閱點閱:128
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  • 下載下載:28
  • 收藏至我的研究室書目清單書目收藏:0
台灣技術服務經歷時代的變遷、科技的變化,隨著全球市場開發共享,產業
業逐漸國際化,由於產業需要高精技術的專業人才與強大的資金流,同時帶動上
下游產業的快速進步及周邊產業蓬勃發展。綜觀技術服務產業近年來所面臨許多
前所未有的挑戰,與近年來產業架構變動、地價的波動、人口起伏、全球疫情施
虐等等因素有著密不可分的關係,不論是總體經濟的發展還是人才缺口等要素對
該產業的發展都造成了極大阻礙,本研究採SWOT分析以及五力分析探討技術服
務產業之現況與發展及產業專業人士訪談。本研究歸納重要結論如下:(1)成熟的
產業可持續發展“人才”是首個關鍵成功因素;(2)技術服務產業極力應對內外
環境之影響;(3)技術服務產業的行銷關鍵在於“品牌”;(4)健康的競爭關係有
助於提升整體產業的綜合競爭力;(5)議價空間大,轉變策略是關鍵。
Taiwan's technical services have experienced the changes of the times and technology.
With the development and sharing of the global market, the industry is gradually
internationalized. Because the industry needs high-precision technical professionals
and strong capital flow, it also drives the rapid progress of upstream and downstream
industries and surrounding industries. The industry is booming. Looking at the many
unprecedented challenges that the technology service industry has faced in recent years,
it is inseparable from factors such as changes in industrial structure, fluctuations in land
prices, population fluctuations, global epidemic abuse, etc., whether it is the
development of the overall economy or the talent gap. Factors have caused great
obstacles to the development of the industry. This research uses SWOT analysis and
five forces analysis to discuss the current situation and development of the technology
service industry and interviews with industry professionals. The important conclusions
of this study are summarized as follows: (1) "talent" for the sustainable development of
mature industries is the first key success factor; (2) the technical service industry strives
to cope with the impact of the internal and external environment; (3) the key to the
marketing of the technical service industry lies in the brand”; (4) a healthy competitive
relationship helps to enhance the overall competitiveness of the overall industry; (5)
there is a lot of room for bargaining, and changing strategies is the key
摘要........................................................ 2
Abstract ..................... ............................ 3
目錄........................................................ 4
表目錄....................................................... 5
圖目錄 .......... ........................................... 6
第一章、緒論 ................................................ 7
第一節、研究背景與動機......................................... 7
第二節、研究目的............................................... 14
第二章、文獻探討 .............................................. 15
第一節、台灣技術服務產業之介紹 ................................. 15
第二節、經營策略之相關文獻...................................... 21
第三節、技術服務業之相關文獻 ................................... 29
第三章、研究方法與設計.......................................... 34
第一節、研究................................................... 34
第二節、研究對象與範圍.......................................... 44
第三節、深度訪談題目設計........................................45
第四章、研究分析............................................... 46
第一節、A 工程公司介紹.......................................... 46
第二節、訪談資料分析........................................... 48
第三節、台灣技術服務業經營策略分析............................... 56
第五章、結論與建議.............................................. 59
第一節、研究結論................................................ 59
第二節、研究建議.. ............................................. 61
第六章 參考文獻 ..... ...... ......... ......................... 63
一、中文文獻.............................................. 63
二、英文文獻.............................................. 67

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