臺灣博碩士論文加值系統

本研究之目的為了解影響消費者穿戴式裝置購後的滿意度影響的重要關鍵因素，使穿戴式裝置廠商能夠研發出更符合消費者購買的產品，並且加速穿戴式裝置的發展。因此，本研究應用層級程序法(Analytic Hierarchy Process)，藉由相關文獻整理和焦點團體法深入訪談之意見，來建立之五個準則及其次準則來建構影響穿戴式裝置購後的消費者滿意度關鍵因素之層級架構。其中五個準則包含：「產品外觀性」、「產品質量性」、「產品成本價格」、「服務績效」和「企業品牌」等。隨後應用層級分析法之層級問卷分析後，而得五個準則下之二十一個次準則。結果分析發現，影響穿戴式裝置購後滿意度之準則中，前二個重要準則權重依序為「產品外觀」和「產品質量性」；而五個準則重要關鍵因素權重依序為「產品外觀性」、「產品質量性」、「產品成本價格」、「服務績效」和「企業品牌」。本研究之結果亦可提供政府相關單位及穿戴裝置業者參考和穿戴裝置業者能進一步了解消費者在購買產品後的影響滿意度的關鍵因素，創新設計出使消費者滿意的穿戴式裝置，並且提高顧客滿意度。

The purpose of this study is to understand the important key factors that influence the customer's satisfaction after the purchase of wearable devices, enabling the manufacturer of wearable devices to develop products that are more in line with the customer's purchase and accelerate the development of wearable devices. Therefore, the Analytic Hierarchy Process (AHP) is used to construct the hierarchy structure of the key factors influencing the consumer satisfaction after the purchase of wearable devices by establishing five guidelines and their sub-guidelines based on the opinions of relevant literature collation and in-depth interviews with focus group method. Five of these include: "Product appearance", "product quality", "product cost price", "service performance" and "enterprise brand". A hierarchical questionnaire was subsequently applied to the analysis and 21 sub-criteria under 5 criteria were obtained. The results show that the weights of the first two important criteria are "product appearance" and "product quality" in order. The key factors of the five standards are "product appearance", "product quality", "product cost price", "service performance" and "enterprise brand". The results of this study can also provide reference for the government related units and the wearable device industry and the wearable device industry can further understand the key factors of the consumer's impact satisfaction after purchasing products, innovative design of the wearable device to satisfy the consumer, and improve the customer satisfaction.

誌謝 ⅰ
中文摘要 ⅱ
英文摘要 ⅲ
目錄 ⅳ
圖目錄 ⅵ
表目錄 ⅶ
第一章 緒論 1
第一節 研究背景與目的 1
第二節 研究流程 3
第三節 研究大綱 3
第二章 文獻探討 5
第一節 穿戴式裝置介紹 5
第二節 影響消費者購後滿意度相關特性之文獻 9
第三節 分析層級程序分析法相關文獻 16
第三章 研究方法 19
第一節 焦點團體訪談法 19
第二節 穿戴式裝置購後滿意度影響之準則及其次準則的意涵 23
第三節 層級問卷設計 23
第四節 層級程序法之步驟 30
第四章 實證分析 34
第一節 第一階段焦點團體訪談法結果分析 34
第二節 第二階段層級程序法之分析 36
第五章 結論與建議 44
第一節 結論 44
第二節 研究限制 46
第三節 管理意涵 47
第四節 未來研究之建議 48
參考文獻 49
附錄一 焦點團體訪談手冊 56
附錄二 焦點團體訪談授權書 58
附錄三 焦點團體訪談內容紀錄 59
附錄四 評估準則/次準則層級問卷調查 63

圖目錄
圖 1 - 1 本研究流程圖 4
圖 3 - 1 穿戴式裝置購後滿意度影響之層級架構圖 24

表目錄
表 2 - 1 穿戴式裝置五大類型 6
表 2 - 2 穿戴式裝置相關學者之研究 7
表 3 - 1 焦點團體訪談大綱 21
表 3 - 2 本研究焦點團體座談參與人員之基本資料 22
表 3 - 3 穿戴式裝置購後滿意度影響評估準則與及其次準則之相關意涵 25
表 3 - 4 AHP評估尺度意義及說明表 29
表 3 - 5 層級問卷填寫範例說明 30
表 3 - 6 隨機指標 (R.I.) 33
表 4 - 1 焦點團體訪談分析結果 34
表 4 - 2 樣本結構分析 37
表 4 - 3 穿戴式裝置購後滿意度各準則間權重值與排序統整表 39
表 4 - 4 「C1：產品外觀性」準則下各次準則權重值與排序統整表 39
表 4 - 5 「C2：產品質量性」準則下各次準則權重值與排序統整表 40
表 4 - 6 「C3：產品成本價格」準則下各次準則權重值與排序統整表 40
表 4 - 7 「C4：服務績效」準則下各次準則權重值與排序統整表 41
表 4 - 8 「C5：企業品牌」準則下各次準則權重值與排序統整表 41
表 4 - 9 穿戴式裝置購後滿意度準則及其次準則之權重值及重要性排序 42

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三、網站資訊
1.Oracle (2015), JD Edwards Enterprise One Wearable Technology.
http://www.oracle.com/webfolder/technetwork/tutorials/jdedwards/White%20Papers/JDEE1WearablesW P.pdf
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https://mic.iii.org. tw/IndustryObservations_PressRelease02. aspx?sqno=328
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