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研究生:珍妮卡
研究生(外文):ZDENKA KOPECKA
論文名稱:國家脈絡如何將新技術塑造成不同的市場機會:捷克共和國和台灣 3D列印房屋的比較研究
論文名稱(外文):How different contexts shape new technologies into different opportunities: A comparative study of 3D printed houses in the Czech Republic and Taiwan
指導教授:柳育德
指導教授(外文):YU TE LIU
口試委員:涂敏芬吳佳虹
口試委員(外文):MIN-FEN TUMEG WU
口試日期:2022-06-21
學位類別:碩士
校院名稱:元智大學
系所名稱:管理學院經營管理碩士班(英語專班學程)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:英文
論文頁數:97
中文關鍵詞:正當性體制理論商業機會國家脈絡3D列印PESTEL分析
外文關鍵詞:Legitimacyinstitutional theorybusiness opportunitiesnational context3D printing housesPESTEL analysis
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市場上,因國家間差異之特性,對新技術及後續應用的發展有著不同層面影響。將牽動整體過程和結果,更能為國內市場帶來不一樣的機會。為了考究影響市場滲透的因素,本研究主體主要有兩個國家:台灣和捷克共和國。本研究設計採用質化方法,透過個人訪談,找出3D列印房屋的限制與機會。並探討市場創建過程中,國家脈絡如何影響市場正當性的建構,並進而影響後續機會的發展。資料分析結果揭露出:捷克共和國目前處於初期市場認知的階段,而在台灣,因多重因子影響了市場發展,處在更早期的萌芽階段。其影響因子有政治、經濟、社會、科技、法令依據和環境等。這些層面展現了接下來幾年,這兩個國家所遇到的限制和後續的擬定。總結來說,研究分析顯示,以捷克共和國而言,整體社會調適是主要過程;以台灣而言,與環保建材有關的3D混泥土列印做為未來機會等不同潛在成果。
Several aspects that are specific to national differences influence the development of new technologies and the subsequent application on the market. This influences the overall process and outcome, which can bring different opportunities in domestic markets. To examine the factors that affect market penetration, we selected for the study two different countries - Taiwan and the Czech Republic. The design of this research is qualitative, when based on personal interviews it was possible to define limits and opportunities in 3D printed houses. Regarding this market emergency we described legitimacy built up during the market creation process. The analysis of the data revealed the Czech Republic is in an early cultural-cognitive phase, while Taiwan is in even earlier incubation stage. Political, economic, sociological, technological, legal, and environmental factors impact market development process and lead to heterogeneous future opportunities. These aspects show what the limits are in each country and draft possible expansions in the coming years. In conclusion, our research showed different potential outcomes, for the Czech Republic, the key process is the adaptation of the overall society but in Taiwan, the future opportunities are related to recycled materials for 3D concrete printing.

Title Page i
Letter of Approval ii
Abstract in Chinese iii
Abstract in English iv
Acknowledgements vi
Table of Contents vii
List of Tables viii
List of Figures ix
List of Abbreviations x
1 Introduction 1
2 Literature Review 4
3 Research Method 15
4 3D Printing Industry Background 19
4.1 Concept of 3D printing 19
4.2 Market analysis 35
5 Research Findings 41
5.1 Market situation in the Czech Republic 41
5.2 Market situation in Taiwan 51
5.3. Comparison of Czech and Taiwan 60
5.4 Future Opportunities and Adaptation Strategies 79
6 Discussion and Conclusion 85
References 90
Appendix 1: Interviewers Information 96
Appendix 2: Timeline of the Construction 3D Printing history 97
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