中文部分
1.江仕超（2020）。最狂公部門社群超解析！獨家社群成功心法、數據首次公開【線上查詢】，數位時代。https://www.bnext.com.tw/article/60762/government-run-meme-socialmedia-tips
2.行政院全球資訊網新聞傳播處（2018）。推動社會創新行動方案【線上查詢】。 https://www.ey.gov.tw/Page/5A8A0CB5B41DA11E/ad3272ab-6b66-4c35-b02d-92c146f9fb23 (2019/10/24)
3.呂朝賢（2008）。「社會企業與創業精神: 意義與評論」。 政治大學社會學報，(39)，81-117。
4.李慶章、余心馨（2007）。「多媒體行動廣告價值之研究」。 第18屆國際資訊管理學術研討會論文集，15(3)，30-45。
5.卓秀足、胡哲生（2011）。「社會導向策略轉型與社會價值創造的企業重生: 日月老茶廠案例」。創業管理研究，6(1)，1-27。
6.周紋夢（2017）。「非營利組織採善因行銷行為之研究-以勵馨基金會台南分事務所愛馨物資中心為例」。南臺科技大學行銷與流通管理系碩士論文。7.官有垣（2011）。「公益創新與社會企業」。社會政策與社會工作學刊， 15(1)，91-135。
8.林耀南、 曹毓珊、 林怡君（2011）。「幽默廣告類型與訊息正反性對廣告喜好度之影響-以恐懼訴求爲干擾變項」。 輔仁管理評論，18(3)， 19-47。
9.張駿義（2010）。「廠商技術創新與文化創意活動之關係-台灣地區製造業之實證分析」。創業管理研究， 10(5)，1-65。
10.梁朝雲、柯志堂、陳昭雄（2018）。「未來的社會企業家。學生事務與輔導，57(1)，12-30。
11.經濟部新創圓夢網（2019）。社創大調查【線上查詢】。https://sme.moeasmea.gov.tw/startup/upload/downloads/2019%E7%A4%BE%E5%89%B5%E5%A4%A7%E8%AA%BF%E6%9F%A5.pdf (2019/08/15)
12.葉子毓（2019）。注入照顧新活力: 嘉義縣住宿型機構自立支援照顧模式之翻轉經驗。
13.綠藤生機官方網站（2019）。綠藤生機2018公益報告書【線上查詢】。https://gvcdn.s3.amazonaws.com/support/greenvines-2018-benefit-report.pdf
14.鄭雅云、楊銘賢、江長唐（2017）。「社會企業應用社群媒體之三階段模式」。輔仁管理評論，24(1)，77-102。
15.聯合報陽光行動（2017）。社企產業大調查【線上查詢】。https://sdgs.udn.com/sdgs/story/7900/2605837
16.蘇彥誠（2018）。用「迷因行銷」，Gucci 創新品牌形象、引爆話題。今周刊【線上查詢】。https://www.businesstoday.com.tw/article/category/154686/post/201808100011/
英文部分
1. Agrawal, N., Frederick, M. J., Pickering, C. R., Bettegowda, C., Chang, K., Li,
R. J., ... & Myers, J. N. (2011). Exome sequencing of head and neck squamous cell carcinoma reveals inactivating mutations in NOTCH1. Science, 333(6046), 1154-1157.
2. Aktan, M., Aydogan, S., Aysuna, C., & Cad, M. Z. H. (2016). Web advertising value and students’ attitude towards web advertising. European Journal of Business and Management, 8(9), 86-97.
3. Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77.
4. Alden, D. L., Mukherjee, A., & Hoyer, W. D. (2000). The effects of incongruity, surprise and positive moderators on perceived humor in television advertising. Journal of Advertising, 29(2), 1-15.
5. Alvord, S. H., Brown, L. D., & Letts, C. W. (2004). Social entrepreneurship and societal transformation: An exploratory study. The journal of applied behavioral science, 40(3), 260-282.
6. Andreasen, A. R. (1996). Profits for nonprofits: Find a corporate partner. Harvard business review, 74(6), 47-50.
7. Asuncion, A., Welling, M., Smyth, P., & Teh, Y. W. (2012). On smoothing and inference for topic models. arXiv preprint arXiv, 6(1), 65-82.
8.Afilalo, J., Alexander, K. P., Mack, M. J., Maurer, M. S., Green, P., Allen, L. A., ... & Forman, D. E. (2014). Frailty assessment in the cardiovascular care of older adults. Journal of the American College of Cardiology, 63(8), 747-762.
9. Barnes, D. K. (2002). Invasions by marine life on plastic debris. Nature, 416(6883), 808-809.
10.Beard, F. K. (2005). One hundred years of humor in American advertising. Journal of Macromarketing, 25(1), 54-65.
11.Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of tourism research, 31(3), 657-681.
12.Berger, J., & Milkman, K. L. (2012). What makes online content viral?. Journal of marketing research, 49(2), 192-205.
13.Bergkvist, L., & Zhou, K. Q. (2019). Cause-related marketing persuasion research: an integrated framework and directions for further research. International Journal of Advertising, 38(1), 5-25.
14.Bernien, H., Hensen, B., Pfaff, W., Koolstra, G., Blok, M. S., Robledo, L., ... & Hanson, R. (2013). Heralded entanglement between solid-state qubits separated by three metres. Nature, 497(7447), 86-90.
15.Smith, A., Stirling, A., & Berkhout, F. (2005). The governance of sustainable socio-technical transitions. Research policy, 34(10), 1491-1510.
16.Blackmore, S., & Blackmore, S. J. (2000). Oxford Paperbacks .The meme machine, 26(5), 2753-2767..
17.Brackett, L. K., & Carr, B. N. (2001). Cyberspace advertising vs. other media: Consumer vs. mature student attitudes. Journal of advertising research, 41(5), 23-32.
18.Brahim, S. B. (2016). The impact of online advertising on Tunisian consumers’ purchase intention. Journal of marketing research & case studies, 2016(10), 1-13.
19.Barter, P. J., Nicholls, S., Rye, K. A., Anantharamaiah, G. M., Navab, M., & Fogelman, A. M. (2004). Antiinflammatory properties of HDL. Circulation research, 95(8), 764-772.
20.Brodie, R. J., Whittome, J. R., & Brush, G. J. (2009). Investigating the service brand: A customer value perspective. Journal of business research, 62(3), 345-355.
21.Blowfield, M., & Murray, A. (2008). Corporate responsibility: A critical introduction. Oxford University Press , 58(2), 71-96.
22.Calabrese, J. D. (2008). Clinical paradigm clashes: Ethnocentric and political barriers to Native American efforts at self‐healing. Ethos, 36(3), 334-353.
23.Castaño Díaz, C. M. (2013). Defining and characterizing the concept of Internet Meme. Ces Psicología, 6(2), 82-104.
24.Charles, D. J., & Simon, J. E. (1990). Comparison of extraction methods for the rapid determination of essential oil content and composition of basil. Journal of the American Society for Horticultural Science, 115(3), 458-462.
25.Choi, S. M., & Rifon, N. J. (2002). Antecedents and consequences of web advertising credibility: A study of consumer response to banner ads. Journal of interactive Advertising, 3(1), 12-24.
26.Chung, H., & Zhao, X. (2003). Humour effect on memory and attitude: moderating role of product involvement. International Journal of Advertising, 22(1), 117-144.
27.Cialdini, R. B., Petty, R. E., & Cacioppo, J. T. (1981). Attitude and attitude change. Annual review of psychology, 32(1), 357-404.
28.Cormier, D., & Magnan, M. (2015). The economic relevance of environmental disclosure and its impact on corporate legitimacy: An empirical investigation. Business Strategy and the Environment, 24(6), 431-450.
29.Charles, A., & Martin, B. (1983). Effectiveness of Celebrity Endorsers.
Journal of Advertising Research, 23(1), 54-62.
30.Dawkins, M. S. (1989). Time budgets in red junglefowl as a baseline for the assessment of welfare in domestic fowl. Applied Animal Behaviour Science, 24(1), 77-80.
31.Dawkins, R. (1976). Hierarchical organisation: A candidate principle for ethology. Growing points in ethology, 16(1), 90-5.
32.Dawkins, S., Tian, A. W., Newman, A., & Martin, A. (2017). Psychological ownership: A review and research agenda. Journal of Organizational Behavior, 38(2), 163-183.
33.Dahl, D. W., & Lavack, A. M. (1995). Cause-related marketing: Impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation. In AMA winter educators’ conference proceedings, 6(2), 476-481
34.Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in human behavior, 49, 597-600.
35.Dehghani, M., Niaki, M. K., Ramezani, I., & Sali, R. (2016). Evaluating the influence of YouTube advertising for attraction of young customers. Computers in human behavior, 59, 165-172.
36.Demetriou, M., Papasolomou, I., & Vrontis, D. (2010). Cause-related marketing: Building the corporate image while supporting worthwhile causes. Journal of Brand Management, 17, 266-278.
37.Dennett, D. C. (1993). Back from the drawing board. Dennett and his critics, 19(3), 470-477.
38.Dees, J. G., & Elias, J. (1998). The Challenges of Combining Social and Commercial Enterprise-University-Business Partnerships: An AssessmentNorman E. Bowie Lanham, MD: Rowman & Littlefield Publishers. Business ethics quarterly, 8(1), 165-178.
39.Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
40.Drucker, P. F. (1987). Management: The Problems of Success: (Keynote Address at 50th Anniversary Meeting of the Academy of Management, Chicago, Illinois, August 14, 1986). Academy of Management Perspectives, 1(1), 13-19.
41.Duan, J., Wu, S., Zhang, X., Huang, G., Du, M., & Hou, B. (2008). Corrosion of carbon steel influenced by anaerobic biofilm in natural seawater. Electrochimica Acta, 54(1), 22-28.
42.Ducci, G., Stentalla, C., & Vulterini, P. (2002). The social enterprise in Europe. International Journal of Mental Health, 31(3), 76-91.
43.Ducoffe, R. H. (1995). How consumers assess the value of advertising. Journal of current issues & research in advertising, 17(1), 1-18.
44.Ducoffe, R. H. (1996). Advertising value and advertising on the Web. Journal of Advertising Research, 36(5), 21–35.
45.Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., ... & Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International journal of information management, 55, 102211.
46.Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., ... & Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International journal of information management, 55, 102211.
47.Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37, 191-203.
48.Eisend, M. (2011). How humor in advertising works: A meta-analytic test of alternative models. Marketing letters, 22, 115-132.
49.Finkelstein, M. A. (2008). Predictors of volunteer time: The changing contributions of motive fulfillment and role identity. Social Behavior and Personality: an international journal, 36(10), 1353-1363.
50.Frumkin, P. (2009). On being nonprofit: A conceptual and policy primer. Harvard University Press.
51.Foreh, M. R., & Grier, S. (2003). When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of consumer psychology, 13(3), 349-356.
52.Gao, Y., & Koufaris, M. (2006). Perceptual antecedents of user attitude in electronic commerce. ACM SIGMIS Database: the database for Advances in Information Systems, 37(2-3), 42-50.
53.Garber, A. J., Abrahamson, M. J., Barzilay, J. I., Blonde, L., Bloomgarden, Z. T., Bush, M. A., ... & Umpierrez, G. E. (2019). Consensus statement by the American Association of Clinical Endocrinologists and American College of Endocrinology on the comprehensive type 2 diabetes management algorithm–2019 executive summary. Endocrine Practice, 25(1), 69-101.
54.Gardner, M. P. (1985). Mood states and consumer behavior: A critical review. Journal of Consumer research, 12(3), 281-300.
55.Gelb, B. D., & Zinkhan, G. M. (1986). Humor and advertising effectiveness after repeated exposures to a radio commercial. Journal of Advertising, 15(2), 15-34.
56.Gerber, M. A., Baltimore, R. S., Eaton, C. B., Gewitz, M., Rowley, A. H., Shulman, S. T., & Taubert, K. A. (2009). Prevention of rheumatic fever and diagnosis and treatment of acute Streptococcal pharyngitis: a scientific statement from the American Heart Association Rheumatic Fever, Endocarditis, and Kawasaki Disease Committee of the Council on Cardiovascular Disease in the Young, the Interdisciplinary Council on Functional Genomics and Translational Biology, and the Interdisciplinary Council on Quality of Care and Outcomes Research: endorsed by the American Academy of Pediatrics. Circulation, 119(11), 1541-1551.
57.Guerriero, F., & Guido, R. (2011). Operational research in the management of the operating theatre: a survey. Health care management science, 14, 89-114.
58.Gutsche, G., & Ziegler, A. (2019). Which private investors are willing to pay for sustainable investments? Empirical evidence from stated choice experiments. Journal of Banking & Finance, 102, 193-214.
59.George, G., McGahan, A. M., & Prabhu, J. (2012). Innovation for inclusive growth: Towards a theoretical framework and a research agenda. Journal of management studies, 49(4), 661-683.
60.Hamiln, R. P., & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: does product/cause'fit'really matter?. Journal of marketing management, 20(7-8), 663-681.
61.Hamouda, M. (2018). Understanding social media advertising effect on consumers’ responses: An empirical investigation of tourism advertising on Facebook. Journal of Enterprise Information Management, 31(3), 426-445.
62.Hatch, M. J., & Erhlich, S. B. (1993). Spontaneous humour as an indicator of paradox and ambiguity in organizations. Organization studies, 14(4), 505-526.
63.Helling, B., König, M., Dälken, B., Engling, A., Krömer, W., Heim, K., ... & Schüttrumpf, J. (2015). A specific CD4 epitope bound by tregalizumab mediates activation of regulatory T cells by a unique signaling pathway. Immunology and cell biology, 93(4), 396-405.
64.Hill, R. E., Jones, P. F., Rees, A. R., Sime, C. M., Justice, M. J., Copeland, N. G., ... & Davidson, D. R. (1989). A new family of mouse homeo box-containing genes: molecular structure, chromosomal location, and developmental expression of Hox-7.1. Genes & development, 3(1), 26-37.
65.Hoeffler, S., & Keller, K. L. (2002). Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing, 21(1), 78-89.
66.Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of marketing, 60(3), 50-68.
67.Holt, I. J., Harding, A. E., & Morgan-Hughes, J. A. (1988). Deletions of muscle mitochondrial DNA in patients with mitochondrial myopathies. nature, 331(6158), 717-719.
68.Hunjra, A. I., Azam, R. I., & Humayoun, A. (2012). Cause related marketing and its impact on sales: mediating by brand loyalty and customer purchase intention. Available at SSRN 2130320, 28(10), 1403-1407.
69.Jain, M., Sharma, G. D., & Srivastava, M. (2019). Can sustainable investment yield better financial returns: A comparative study of ESG indices and MSCI indices. Risks, 7(1), 15.
70.Jones, R. H., Velazquez, E. J., Michler, R. E., Sopko, G., Oh, J. K., O'connor, C. M., ... & Lee, K. L. (2009). Coronary bypass surgery with or without surgical ventricular reconstruction. New England Journal of Medicine, 360(17), 1705-1717.
71.Keith-Spiegel, P. (1972). Early conceptions of humor: Varieties and issues. The psychology of humor: Theoretical perspectives and empirical issues, 2, 4-39.
72.Kerlin, J. A. (2006). Social enterprise in the United States and Europe: Understanding and learning from the differences. Voluntas.International Journal of Voluntary and Nonprofit Organizations, 17, 246-262.
73.Kimelfeld, Y. M., & Watt, J. H. (2001). The pragmatic value of on-line transactional advertising: A predictor of purchase intention. Journal of Marketing Communications, 7(3), 137-157.
74.Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. International Journal of research in Marketing, 21(3), 203-217.
75.Kotler, P. (1998). A generic concept of marketing. Marketing Management, 7(3), 48.
76.Krishnan, H. S., & Chakravarti, D. (2003). A process analysis of the effects of humorous advertising executions on brand claims memory. Journal of consumer psychology, 13(3), 230-245.
77.Lafferty, B. A., & Goldsmith, R. E. (2005). Cause–brand alliances: does the cause help the brand or does the brand help the cause?. Journal of business research, 58(4), 423-429.
78.Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of marketing, 25(6), 59-62.
79.Leventhal, H., & Mace, W. (1970). The effect of laughter on evaluation of a slapstick movie 1. Journal of Personality, 38(1), 16-30.
80.Lieberman, A. F. (1977). Preschoolers' competence with a peer: Relations with attachment and peer experience. Child development, 48(1), 182-194.
81.Long, D. L., & Graesser, A. C. (1988). Wit and humor in discourse processing. Discourse processes, 11(1), 35-60.
82.MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of marketing, 53(2), 48-65.
83.Madden, T. J., & Weinberger, M. G. (1984). Humor in advertising: A practitioner view. Journal of advertising research, 24(4), 23-29.
84.Mair, J., & Marti, I. (2006). Social entrepreneurship research: A source of explanation, prediction, and delight. Journal of world business, 41(1), 36-44.
85.Markiewicz, D. (1974). Effects of humor on persuasion. Sociometry, 407-422.
86.Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers' purchase intention. Journal of Business Research, 94, 378-387.
87.Mattingley, J. B., Berberovic, N., Corben, L., Slavin, M. J., Nicholls, M. E., & Bradshaw, J. L. (2004). The greyscales task: a perceptual measure of attentional bias following unilateral hemispheric damage. Neuropsychologia, 42(3), 387-394.
88.McGhee, P. E. (1979). The role of laughter and humor in growing up female. Becoming female: Perspectives on development, 183-206.
89.Meikle, G. (2016). Social media: Communication, sharing and visibility, 26(12), 1480-1489.
90.Nanda, R., Chow, L. Q., Dees, E. C., Berger, R., Gupta, S., Geva, R., ... & Buisseret, L. (2016). Pembrolizumab in patients with advanced triple-negative breast cancer: phase Ib KEYNOTE-012 study. Journal of Clinical oncology, 34(21), 2460.
91.Nelson-Field, K., Riebe, E., & Sharp, B. (2012). What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs?. Journal of Advertising Research, 52(2), 262-269.
92.Nielsen, M. B., & Einarsen, S. (2012). Outcomes of exposure to workplace bullying: A meta-analytic review. Work & Stress, 26(4), 309-332.
93.Noguti, V., & Waller, D. S. (2020). Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising. Journal of Marketing Management, 36(15-16), 1527-1555.
94.Neuloh, O. (1984). Social Innovation: History, Theory, Internationalization. In Social Innovations for Development, (55) 29-32.
95.Noya, O., Patarroyo, M. E., Guzman, F., & De Noya, B. A. (2003). Immunodiagnosis of parasitic diseases with synthetic peptides. Current Protein and Peptide Science, 4(4), 299-308.
96.Osterroth, A. (2015). Das Internet-Meme als Sprache-Bild-Text. IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, 11(2), 26-46.
97.Park, A., & Ravenel, C. (2013). Integrating sustainability into capital markets: Bloomberg LP And ESG's quantitative legitimacy. Journal of Applied Corporate Finance, 25(3), 62-67.
98.Peloza, J., & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the academy of Marketing Science, 39, 117-135.
99.Plonsky & Oswald. (2010). Meta-analysis in second language research: Choices and challenges. Annual Review of Applied Linguistics, 30, 85-110.
100.Ptacek, J. J., & Salazar, G. (1997). Enlightened self-interest: Selling business on the benefits of cause-related marketing. Nonprofit World, 15, 9-9.
101.Price, R. N., Tjitra, E., Guerra, C. A., Yeung, S., White, N. J., & Anstey, N. M. (2007). Vivax malaria: neglected and not benign. The American journal of tropical medicine and hygiene, (6), 77-79.
102.Phills, J. A., Deiglmeier, K., & Miller, D. T. (2008). Rediscovering social innovation. Stanford Social Innovation Review, 6(4), 34-43.
103.Randeni, G., & Caesar, K. (1986). Effect of soil temperature on the carbohydrate status in the potato plant (S. tuberosum L.). Journal of agronomy and crop science, 156(4), 217-224.
104.Rezakhaniha, R., Agianniotis, A., Schrauwen, J. T. C., Griffa, A., Sage, D., Bouten, C. V., ... & Stergiopulos, N. (2012). Experimental investigation of collagen waviness and orientation in the arterial adventitia using confocal laser scanning microscopy. Biomechanics and modeling in mechanobiology, 11, 461-473.
105.Roselle, P. (2016). The evolution of integrating ESG analysis into wealth management decisions. Journal of Applied Corporate Finance, 28(2), 75-79.
106.Ross, A. S., & Rivers, D. J. (2017). Digital cultures of political participation: Internet memes and the discursive delegitimization of the 2016 US Presidential candidates. Discourse, Context & Media, 16, 1-11.
107.Rubinstein, I., Martin, C. R., & Bard, A. J. (1983). Electrogenerated chemiluminescent determination of oxalate. Analytical chemistry, 55(9), 1580-1582.
108.Schlitz, M., Bem, D., Marcusson-Clavertz, D., Cardeña, E., Lyke, J., Grover, R., ... & Delorme, A. (2021). Two replication studies of a time-reversed (psi) priming task and the role of expectancy in reaction times. Journal of Scientific Exploration, 35(1), 65-90.
109. Schumpeter, J. A. (1954). History of economic analysis, 3(2), 136-145.
110. Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of marketing Research, 38(2), 225-243.
111. Sharma, A. K. (2020). Meme Marketing-A Serious Business. New media & society, 9(6), 1549.
112. Shifman, L. (2012). An anatomy of a YouTube meme. New media & society, 14(2), 187-203.
113. Shifman, L. (2013). Memes in a digital world: Reconciling with a conceptual troublemaker. Journal of computer-mediated communication, 18(3), 362-377.
114. Shifman, L. (2014). The cultural logic of photo-based meme genres. Journal of visual culture, 13(3), 340-358.
115. Silverblatt, A., Miller, D. C., Smith, J., & Brown, N. (2014). Media literacy: Keys to interpreting media messages: Keys to interpreting media messages , 167, 1139-1147.
116. Shin, H. C., Tenenholtz, N. A., Rogers, J. K., Schwarz, C. G., Senjem, M. L., Gunter, J. L., ... & Michalski, M. (2018). Medical image synthesis for data augmentation and anonymization using generative adversarial networks. In Simulation and Synthesis in Medical Imaging: Third International Workshop, 33, 1-11.
117. Weiner, E. S., & Simpson, J. A. (1989). The Oxford English Dictionary. Oxford, 13(1), 3207.
118. Speck, P. S. (1991). The humorous message taxonomy: A framework for the study of humorous ads. Current issues and research in advertising, 13(1-2), 1-44.
119. Spotts, H. E., Weinberger, M. G., & Parsons, A. L. (1997). Assessing the use and impact of humor on advertising effectiveness: A contingency approach. Journal of advertising, 26(3), 17-32.
120. Stewart-Oaten, A., Murdoch, W. W., & Parker, K. R. (1986). Environmental impact assessment:" Pseudoreplication" in time?. Ecology, 67(4), 929-940.
121. Tsang, M. M., Ho, S. C., & Liang, T. P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International journal of electronic commerce, 8(3), 65-78.
122. Varadarajan, P. R. (1986). Product diversity and firm performance: An empirical investigation. Journal of Marketing, 50(3), 43-57.
123. Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of marketing, 52(3), 58-74.
124. Vassar, M., & Matthew, H. (2013). The retrospective chart review: important methodological considerations. Journal of educational evaluation for health professions, 28(10), 1403-1407.
125. Vejleskov, H. (2001). A distinction between small humor and great humor and its relevance to the study of childrens humor , 23(4), 331-346.
126. Waddock, A. (1988) Building successful partnerships. Sloan Management Review,294, 17-23.
127. Wallace,S.L. (1999). Social entrepreneurship:The role of social purpose enterprises in facilitating community economic development,Joumal of Development Entrepreneurship,4(2), 153-174.
128. Weinberger, M. G., & Gulas, C. S. (1992). The impact of humor in advertising: A review. Journal of advertising, 21(4), 35-59.
129. Wiese, M., Martínez-Climent, C., & Botella-Carrubi, D. (2020). A framework for Facebook advertising effectiveness: A behavioral perspective. Journal of Business Research, 109, 76-87.
130. Winfield, A. F., & Blackmore, S. (2022). Experiments in artificial culture: from noisy imitation to storytelling robots. Philosophical Transactions of the Royal Society B, 377(1843), 20200323.
131.Wang, W., Wang, S., Ma, X., & Gong, J. (2011). Recent advances in catalytic hydrogenation of carbon dioxide. Chemical Society Reviews, 40(7), 3703-3727.
132. Yang, X., Han, H., De Carvalho, D. D., Lay, F. D., Jones, P. A., & Liang, G. (2014). Gene body methylation can alter gene expression and is a therapeutic target in cancer. Cancer cell, 26(4), 577-590.
133. Yousif, B. F., Shalwan, A., Chin, C. W., & Ming, K. C. (2012). Flexural properties of treated and untreated kenaf/epoxy composites. Materials & Design, 40, 378-385.
134. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22.
135.Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in human behavior, 24(5), 1816-1836.