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論文名稱(外文):The impact of Country Image for Taiwan and Group package tour Service Quality on Travel Intention - the cases of Vietnamese Tourist
指導教授(外文):LIU, SHIH-HAO
外文關鍵詞:country impressiongroup tourism service qualitytourism intention
  • 被引用被引用:0
  • 點閱點閱:4
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This research is to explore the influencing factors of Vietnamese tourists traveling to Taiwan, such as the national impression of Taiwan, the service quality of group tours, etc. In order to attract Southeast Asian tourists to Taiwan for tourism activities in 2014, the Ministry of Communications Tourism promoted the "Macro View" After the "Project", Vietnamese tourists entered the country less than 200,000 people a year before 2016 and reached a peak of nearly 500,000 in 2018. However, since the COVID-19 epidemic became a global pandemic at the end of 2019. During the period, the country was closed to fight against the epidemic, and until October 13, 2022, the Taiwan government reopened the country. In cooperation with the Taiwan government's vigorous promotion of the new southbound policy to attract tourists from Southeast Asia, this study collected 375 valid questionnaires and analyzed related questions. This project uses SPSS software to analyze Vietnam tourists' national impression and service quality of Taiwan tourism. It is hoped that the conclusions found in this study can provide a reference for the strategic management of the inbound tourism industry and relevant government departments, so as to welcome the vigorous recovery of tourism in the future.
中文摘要 i
英文摘要 ii
誌謝 iv
越南文誌謝 v
目錄 vii
圖目錄 ix
表目錄 x
第壹章 緒論 1
第一節 研究背景 1
第二節 研究目的 3
第三節 研究流程 4
第貳章 文獻探討 6
第一節 團體旅遊與服務品質 6
第二節 國家印象 9
第三節 旅遊意圖 12
第參章 研究方法 16
第一節 研究架構及假設 16
第二節 操作性定義 17
第三節 問卷設計 18
第四節 研究對象與抽樣方法 22
第五節 資料分析方法 22
第肆章 研究結果 25
第一節 基本資料分析 25
第二節 敘述性統計分析 27
第三節 信度分析 30
第四節 相關分析 33
第五節 迴歸分析 34
第伍章 結論與建議 37
第一節 研究結論 37
第二節 研究限制與建議 38
參考文獻 40
附錄 47

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