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The purpose of this study is to explore the culture and education of multi-level direct selling, and then study its thinking in depth. This study uses the method of in-depth discussion to interview the leaders of the domestic multi-level direct selling industry or multi-level direct selling business model management companies. Education and culture of leadership. The following conclusions were obtained.
1. All the interviewees have achieved today's success based on the current situation in the past and their own learning and hard work.
2. In the face of the past multi-level direct sales business model, the key to direct sales teaching and language culture is "clear rewards and punishments", "creating a learning organization", "having a sense of social responsibility and mission", and "cultivating an entrepreneurial spirit".
3. In the face of changes in the multi-level communication environment compared to the past, direct selling culture and education include "correcting oneself, creating the future", "solving social problems, meeting the needs of the team, and creating self-worth", "breaking stereotypes, and creating a learning style" organization team".
4. In the face of changes in the external environment in the future for the multi-level Multi-Level Direct Selling industry, how to achieve in-depth education in organizational leadership and management, focusing on the manager's business culture, values, dealing with people, and support and assistance.
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