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This research focuses on the Sun Moon Lake tourism market's dynamics and its implications for hotel industry management strategies. The chosen case study subject is Lealea Garden Hotel, a prominent lodging establishment in the Sun Moon Lake area, whose market position and competitive landscape have captured our interest. Through the utilization of a case study approach, this research aims to investigate Lihpao Land's business strategies in depth, exploring how the company addresses market challenges, enhances competitive advantage, and assesses its performance and influence in the Sun Moon Lake tourism market.
Results indicate that Lealea Garden Hotel, places a strong emphasis on enhancing its brand power to create unique travel experiences and memorable moments for customers, thereby fostering customer loyalty. Furthermore, the hotel's diversified business strategy has contributed to revenue growth and operational resilience. However, continuous efforts in employee training are required to elevate service quality and customer satisfaction. Effective internal management and cost control measures are also crucial to ensure the company's profitability. Additionally, Lihpao Land can further strengthen its innovation in products and services and stay attentive to market changes to adapt to the dynamic external environment. By implementing these adjustments and improvements, Lealea Garden Hotel can effectively navigate the highly competitive tourism market, elevate its competitiveness and operational efficiency, and achieve sustainable long-term development.
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