一、中文文獻
鄧振源、曾國雄(1989)。層級分析法(AHP)的內涵特性與應用(下),中國統計學報,第27 卷,第7 期,頁13767-13870。
鄧振源、曾國雄(1989)。層級分析法(AHP)的內涵特性與應用(上),中國統計學報,第27 卷,第6 期,頁13707-13724。
黃郁軒(2020)。影響消費者購買藍牙耳機關鍵因素之研究—使用AHP方法。東吳大學企業管理學系碩士論文。陳竑均(2021)。影響消費者挑選家用遊戲主機的因素-使用AHP方法。東吳大學商學院企業管理學系碩士班碩士論文。褚志鵬(2009)。層級分析法 (AHP) 理論與實作。
阮曄(2005)。藍牙耳機系統的原理與實現。現代電子技術,28(24),55-57。
曾心燕(2019)。消費者選擇擴增實境產品之關鍵因素-使用AHP方法為例。東吳大學商學院企業管理學系碩士在職專班碩士論文。易孟洳(2020)。消費者購買掃地機器人之關鍵因素研究-使用AHP方法。東吳大學商學院企業管理學系碩士在職專班碩士論文。二、英文文獻
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2001). Consumer Behavior (9th Ed.) Harcourt College Publishers, Ft. Worth, Tex : Dryden Press.
Saaty, T. L. (1980) The Analytic Hierarchy Process, New York: McGraw Hill.
Saaty, T. L. (1990). How to make a decision: the analytic hierarchy process. European journal of operational research, 48(1), 9-26.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22.
三、網路文獻
Apple。Apple 發表全新 AirPods Pro, 將於日後在台登場(2019)。網址:https://www.apple.com/tw/newsroom/2019/10/apple-reveals-new-airpods-pro-available-october-30/
Apple。新一代 AirPods 登場:全球最熱門的無線耳機再進化(2021)。網址:https://www.apple.com/tw/newsroom/2021/10/introducing-the-next-generation-of-airpods/
Bestmade。無線音訊藍牙第三彈-AAC、SBC、aptX 編碼主宰音質優劣(2022)。網址:https://bestmade.com.tw/blogs/news/aac-sbc-aptx-audio-quality
Canalys。Global smart personal audio market falls 3% in Q3 2023, but TWS, wireless headphones and developing markets grow(2023)。網址:https://canalys.com/newsroom/global-smart-personal-audio-market-q3-2023
DIGITIMES。開啟行動裝置的物聯網-藍牙的技術與應用(2014)。網址:https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?id=0000404565_06W6Z4Z55I3OI96924DDI
Earphone Man。不再有大小和數量的迷思!驅動單體的類型才是關鍵(2021)。網址:https://www.earphoneman.com/knowl/earphones-drivers/#1%E5%8B%95%E5%9C%88%EF%BC%88Dynamic_Drivers%EF%BC%89
Earphone Man。藍牙耳機類型大盤點 第一次選購耳機就上手(2022)。網址:https://www.earphoneman.com/knowl/which-type-of-headphones-are-best-for-you/
Edifier。S3 Hi-Fi平板藍牙耳罩耳機(瀏覽日期:2023/12/29)。網址:https://www.edifier.com.tw/products-detail/C005/
Google Research。Audioplethysmography for cardiac monitoring with hearable devices(2023)。網址:https://research.google/blog/audioplethysmography-for-cardiac-monitoring-with-hearable-devices/
Intel。Bluetooth® 技術是什麼?(瀏覽日期:2023/11/21)。網址:https://www.intel.com.tw/content/www/tw/zh/products/docs/wireless/what-is-bluetooth.html
LINSOUL。The Different Types of Earphone Drivers(2022)。網址:https://www.linsoul.com/blogs/announcements/the-different-types-of-earphone-drivers
MBA智庫百科。AISAS模式。網址:https://wiki.mbalib.com/zh-tw/AISAS%E6%A8%A1%E5%BC%8F
Medium。消費者心理模式的演進與發展-從AIDA到AIDEES(2019)。網址:https://medium.com/marketingdatascience/%E6%B6%88%E8%B2%BB%E8%80%85%E5%BF%83%E7%90%86%E6%A8%A1%E5%BC%8F%E7%9A%84%E6%BC%94%E9%80%B2%E8%88%87%E7%99%BC%E5%B1%95-%E5%BE%9Eaida%E5%88%B0aidees-ce076d3f8631
MySound。【2022耳機種類全攻略】5種類型介紹,助你找出適合耳機(2022)。網址:https://www.mysound.com.tw/blog/posts/%E3%80%902021%E8%80%B3%E6%A9%9F%E7%A8%AE%E9%A1%9E%E5%85%A8%E6%94%BB%E7%95%A5%E3%80%915%E7%A8%AE%E9%A1%9E%E5%9E%8B%E4%BB%8B%E7%B4%B9%EF%BC%8C%E5%8A%A9%E4%BD%A0%E6%89%BE%E5%87%BA%E9%81%A9%E5%90%88%E8%80%B3%E6%A9%9F
Serafim。耳機的歷史和發展:從原始耳機到現代高科技耳機的演變(2023)。網址:https://serafim-tech.com/tw/blog_tw/history_and_development_of_headphones_tw/
SHOKZ。OpenFit bone conduction headphone(瀏覽日期:2023/11/26)。網址:https://shokz.com/products/openfit
Sound3c。秒懂SBC、AAC、aptX、LDAC、LC3藍牙音源解碼(2024)。網址: https://sound3c.com/knowl/blueant-codecs/
Sound3c。藍牙耳機中的驅動單體是什麼?不同類型有何影響?(2022)。網址:https://sound3c.com/knowl/headphone-drivers/
SoundBody。解析通訊原理 享受藍牙不插線 無限生活免糾纏(2013)。網址:https://soundbody-audio.com/%e9%9a%b1%e8%ba%ab%e5%9c%a8-hi-end-%e8%83%8c%e5%be%8c-%e7%9a%84%e7%84%a1%e5%90%8d%e6%8e%a8%e6%89%8b%e2%80%95%e6%b7%87%e8%ad%bd%e9%9b%bb%e5%ad%90/?v=be50e6de11f8
Spill。認識骨傳導耳機的優缺點(2020)。網址:https://www.spill.hk/headphones/what-is-bone-conduction-technology/
Spill。從電報員、軍事用,直至進入消費領域,頭戴式耳機發展史一圖重溫(2023)。網址:https://www.spill.hk/features/headphones/The-History-of-Headphones/
Statista。Market share of the leading true wireless stereo (TWS) vendors from 1st quarter 2019 to 3rd quarter 2023(2024)。網址:https://www.statista.com/statistics/1105407/leading-tws-vendors/#statisticContainer
Techteller。台灣藍牙耳機市場調查與市場概況 (上篇)(2018)。網址:https://techteller.com/trend/bluetooth_earphone_survey/#lan_ya_er_ji_pian_hao_yang_shi
Techteller。入坑前必看!20款熱門真無線藍芽耳機推薦懶人包(2022)。網址:https://techteller.com/sci/3c/best-true-wireless/#lan_ya_er_ji_chang_jian_wen_ti_QA
Thinkinggroup。認識骨傳導耳機的優缺點及原理(2022)。網址:https://www.thinkinggroup.com.tw/blog/posts/bone-conduction-sport-headphones
What is AISAS? Five Things You Should Know About This Customer Journey Framework.(2022)。網址:https://gmo-research.com/news-events/articles/what-aisas-five-things-you-should-know-about-customer-journey-framework
XROUND。【知識文】耳機種類大揭密(2019)。網址:https://xroundaudio.com/blog/blog_detail.php?id=17
XROUND。一次看懂!藍芽耳機規格懶人包(2019)。網址:https://xroundaudio.com/blog/blog_detail.php?id=38
瘋先生。分析告訴您 Apple 為何要取消 3.5mm 耳機孔?一切都是替未來而改變(2020)。網址:https://mrmad.com.tw/apple-3-5mm-headphone-plug
電腦王。淺談耳機發展和驅動單體演化史,100 多年來的曲折轉變(2015)。網址:https://www.techbang.com/posts/21742-on-developing-and-driving-single-headset-evolution-concept-was-born-more-than-100-years-driven-single-variety-computer-kings-125-december-2014-the-special-report?page=1
天生極客。真無線藍牙耳機有不充電、自己開機、無法充電等問題,先別送修,可能沒壞(2019)。網址:https://innate.tw/earphone-charging-problem/
大大學院。「AISAS模式」的最佳例證!5大重點解析世大運行銷(2017)。網址:https://www.smartm.com.tw/article/34313831cea3