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研究生:楊雅晴
研究生(外文):Yang, Ya-Ching
論文名稱:奢華品牌之品牌愛:以臉書愛馬仕精品社團為例
論文名稱(外文):Luxury Brand's Brand Love
指導教授:鄒蘊欣沈永正沈永正引用關係
指導教授(外文):Chou, Yun-HsinShen, Yung-Cheng
口試委員:徐達光江藍龍鄒蘊欣沈永正
口試委員(外文):Hsu, Ta-KuangJiang, Lan-LongChou, Yun-HsinShen, Yung-Cheng
口試日期:2023-06-01
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:國際時尚高階管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2023
畢業學年度:111
語文別:中文
論文頁數:38
中文關鍵詞:品牌愛品牌親密度品牌忠誠度精品社團愛馬仕
外文關鍵詞:Brand LoveBrand IntimacyBrand LoyaltyLuxury Brand GroupHermes
相關次數:
  • 被引用被引用:0
  • 點閱點閱:63
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
謝辭i
摘要ii
ABSTRACT iii
表目錄 vi
第一章 緒論1
第一節 研究背景及動機1
第二節 研究目的2
第二章 文獻探討3
第一節 精品與愛馬仕3
第二節 社群平台社團與精品社團5
第三節 品牌愛6
第三章 研究方法8
第一節 研究情境8
第二節 研究方法8
第三節 研究對象9
第四節 研究倫理10
第四章 研究分析與發現11
第一節 研究分析11
第二節 研究發現27
第五章 結論31
第一節 研究結論31
第二節 未來研究建議32
參考文獻33
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