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研究生:楊羽筑
研究生(外文):YANG, YU-CHU
論文名稱:以生態中心主義與政府政策誘因的角度探討對消費者態度及行為之影響歷程—以電動機車為例
論文名稱(外文):The Impact of Ecocentrism and Government Subsidy on Consumer Attitude and Behaviors: Taking Electric Scooters as an Example
指導教授:陳宥杉陳宥杉引用關係
指導教授(外文):CHEN, YU-SHAN
口試委員:董澤平陳宥杉彭奕農張敬珣陳意文
口試委員(外文):DONG, TSE-PINGCHEN, YU-SHANPENG, YI-NUNGCHANG, CHING-HSUNCHEN, YI-WEN
口試日期:2022-06-27
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:中文
論文頁數:67
中文關鍵詞:生態中心主義政府補貼政策環境態度消費者綠色購買行為
外文關鍵詞:EcocentrismGovernment SubsidyEnvironmental AttitudeGreen Purchasing Behavior
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本研究旨在探討生態中心主義與政府補貼政策誘因對消費者態度及行為之影響歷程,由於近年來全球暖化日益嚴峻,氣候異常、空氣及水源污染、物種滅絕等問題已然不斷威脅人類的生存,故環境保育的議題隨之興起,並帶動永續發展及綠色購買的思維也備受關注,而影響消費者購買行為之因素包含了消費者之信念、態度或價值觀等。因此本研究以市面上廣為熟知的綠色產品--電動機車為例,以現場填寫與郵寄方式進行紙本問卷調查,受測對象主要為有使用電動機車經驗之台灣地區消費者,於2022年01至2022年03月期間共計發放 900 份問卷,有效問卷部分共回收 343 份,有效問卷回收率為38.11%,經過統計軟體分析,本研究結果發現:
一、生態中心主義對環境態度,具有正向影響。
二、生態中心主義對綠色購買行為,具有正向影響。
三、政府補貼政策對環境態度,具有正向影響。
四、政府補貼政策對綠色購買行為,未具有顯著影響。
五、環境態度對綠色購買行為,具有正向影響。
六、環境態度在生態中心主義與綠色購買行為間擔任部份中介的角色,即生態中心主義透過環境態度影響其綠色購買行為。
七、環境態度在政府補貼政策與綠色購買行為間擔任完全中介的角色,即政府補貼政策須透過環境態度進而影響其綠色購買行為。
The purpose of this study is to explore the impact of ecocentrism and government subsidy incentives on consumer attitudes and green purchasing behavior. Due to the increasingly severe global warming in recent years, climate anomalies, air and water pollution, species extinction, and other issues have been threatening the survival of human beings. Therefore, the issue of environmental protection has emerged, and the thinking that drives sustainable development and green purchases has also attracted much attention. The factors that affect consumers' purchasing behavior include consumers' beliefs, attitudes, or values. Therefore, this study takes the electric scooter, a widely known green product on the market as an example and conducts a paper questionnaire survey by mail. A total of 900 questionnaires were distributed from January 2022 to March 2022. A total of 343 questionnaires were recovered, and the questionnaire recovery rate was 38.11%.
The results of this study found that (1) Ecocentrism has a positive impact on environmental attitudes. (2) Ecocentrism has a positive impact on green purchasing behavior. (3) Government subsidies have a positive impact on environmental attitudes. (4) Government subsidies have no significant impact on green purchasing behavior. (5) Environmental attitudes have a positive impact on green purchasing behavior. (6) Environmental attitudes play a partial intermediary role between ecocentrism and green purchasing behavior, that is, ecocentrism affects their green purchasing behavior through environmental attitudes. (7) Environmental attitudes play a complete intermediary role between government subsidies and green purchasing behavior, that is, government subsidies affect green purchasing behavior through environmental attitudes.
謝詞 I
中文提要 II
ABSTRACT III
目 錄 IV
圖 次 VI
表 次 VII
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 5
第四節 研究流程 6
第二章 文獻探討 7
第一節 生態中心主義(Ecocentrism) 7
第二節 政府補貼政策(Government Subsidy) 10
第三節 環境態度(Environmental Attitude) 18
第四節 綠色購買行為(Green Purchasing Behavior) 21
第三章 研究方法及步驟 23
第一節 研究架構 23
第二節 研究假說 24
第三節 操作性定義與問卷設計 28
第四章 資料分析與探討 31
第一節 敘述性統計分析 31
第二節 衡量模式分析 36
第三節 結構模式分析 40
第五章 結論與建議 49
第一節 研究結果與討論 49
第二節 管理意涵 53
第三節 研究限制及後續研究建議 54
參考文獻 55
附錄一 問卷 65
著作權聲明 69
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行政院環境保護署全球資訊網(2022)。節能減碳政策。2022年06月18日。取自https://www.epa.gov.tw/Page/9AF4E3B600088167
電子全文 電子全文(網際網路公開日期:20270812)
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