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研究生:曾筠涵
研究生(外文):Yun-Han Tseng
論文名稱:聽見你的聲音:臺灣Podcaster與聽眾的實踐圖像
論文名稱(外文):Hearing Your Voice: Podcasters and Listeners in Taiwan
指導教授:司黛蕊司黛蕊引用關係
指導教授(外文):Teri J. Silvio
口試委員:何撒娜張正衡
口試委員(外文):Sana HoCheng-heng Chang
口試日期:2023-07-19
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:人類學系
學門:人文學門
學類:人類學學類
論文種類:學術論文
論文出版年:2023
畢業學年度:111
語文別:中文
論文頁數:127
中文關鍵詞:Podcast聲音聽眾親密感情感勞動擬社會互動
外文關鍵詞:podcastsoundlistenerintimacyaffective laborparasocial interaction
DOI:10.6342/NTU202303979
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2020年開始,Podcast在臺灣掀起一波潮流,在視覺媒介盛行且眼球注意力飽和的時代,臺灣Podcaster與聽眾選擇將其納入自身日常的空隙,並在製作及聆聽節目的實踐中共同構築這個仍未定型的聲音場景。本研究首先從製作者的角度,探討Podcaster秉持經營個人品牌的心態,及其情感勞動與自我揭露,使其不斷重塑對於自我之認知,進而逐漸確立自身主體性,同時,Podcast作為對抗性公共更拓展了公共論述的模糊地帶。本研究也透過製作技術層面指出,Podcast的聲音親密感關鍵在於Podcaster透過口語表達及錄製剪輯等技巧,創造「不確定性」進而引起聽眾共鳴。本研究更從聽眾角度進一步了解,Podcast作為資訊傳播的媒介,鬆動了傳統新聞傳播的框架,此外,Podcast作為生活調劑的角色,使主持人與聽眾間不僅形成擬社會互動,彼此的能動性更使其產生各異且動態的互動關係。Podcast遁入聽眾的日常生活,在手眼忙碌但腦袋仍想接收資訊時,空閒的雙耳提供了絕佳時機及空間,Podcast的存在正反映了當今生活的集體狀態。
Since 2020, podcasts have sparked a trend in Taiwan. In an era dominated by visual media and saturated attention, Taiwanese podcasters and listeners choose to integrate podcasts into the gaps of their daily lives. Through the production and listening of podcasts, they collaboratively shape this evolving aural landscape. This study begins by exploring podcasters' perspective on managing personal branding and delves into their affective labor and self-disclosure. This continuous process reshapes their self-awareness and gradually establishes their subjectivity. Additionally, podcasts, as a form of counterpublic, expand the boundaries of public discourse.This research also highlights the role of production techniques. The intimacy of podcast sound hinges on podcasters' use of oral expression, recording, and editing techniques to create "uncertainty," thereby eliciting resonance among listeners. Furthermore, from the listener's perspective, podcasts, as a medium for information dissemination, loosen the framework of traditional news media. Additionally, podcasts serve as a source of leisure, fostering interactions that extend beyond parasocial interaction between podcasters and listeners. Their agency generates diverse and dynamic interactive relationships. Nestled into the daily lives of listeners, podcasts provide an ideal opportunity and space for active listening amid busy hands and eyes yet receptive minds. Their existence reflects the collective state of contemporary life.
謝誌 ii
摘要 iv
Abstract v
目錄 vi
圖目錄 viii
表目錄 ix
第一章 緒論 1
第一節 研究緣起 1
第二節 什麼是Podcast? 2
第三節 Podcast、廣播與YouTube 5
第四節 聲音親密感 10
第五節 Podcast在臺灣 13
第六節 研究方法及章節安排 16
第二章 眾聲交集:Podcaster的實踐 18
第一節 關於經營Podcast這回事 21
一、初心:為什麼開始做Podcast? 22
二、Podcaster的經營理念 30
三、Podcast的獲利模式 35
第二節 自我揭露 44
一、情感勞動(affective labor) 44
二、自我揭露的界線 46
三、自我揭露的意義 50
第三節 Podcast的公共論述模糊空間 55
第四節 小結 59
第三章 創造不確定性:錄製及剪輯技巧 62
第一節 聽見自己的聲音 64
第二節 如何讓聽眾「身歷其境」? 68
第三節 創造「不確定性」 71
第四節 小結 76
第四章 熟悉的陌生人:聽眾的聆聽經驗 80
第一節 聽眾輪廓:誰在聽Podcast? 81
第二節 Podcast作為吸收新知的媒介 86
一、「他們跟我們一樣」 87
二、有立場的資訊傳播者 89
第三節 Podcast作為生活調劑 92
一、聽眾與Podcaster的擬社會關係 93
二、聽眾與Podcaster的距離 97
第四節 填補日常空隙的背景音 103
一、不能沒有耳機:私人的聲音世界 103
二、在異地生活 106
三、我們在焦慮什麼? 109
第五節 小結 111
第五章 結論 113
參考文獻 118
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