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For large enterprises worldwide, digital transformation is one of the major issues in recent years. In Taiwan, banking industry promotes digital transformation most frequently and invests the most resources. Since 2010, major banks have actively adopted new technologies and undergone organizational reforms to meet consumer demand changes and keep up with rapid technological developments, serving as the driving force behind digital transformation. Based on the framework of content analysis, this thesis analyze the relevant descriptions of digital transformation in market analysis, operational results, short- to long-term planning, and measures to adapt to technological changes in the annual reports of various banks from 2010 to 2021. This thesis examines the similarities and differences in the narrative content of different banks to understand the overall trends in the banking industry's transformation, the differences in transformation stages among banks, and the changes in the disclosed content of different banks in the same era.
The results of this thesis found that the depth and breadth of digital transformation development in banks are positively correlated with the length of disclosure in annual reports. They are also highly correlated with the banks' asset size and user base. This is because banks with a certain asset size are willing to invest more resources in digital transformation, and a large user base can maximize the value of data. In terms of policy formulation, it can be observed that government laws and policies play a crucial role in banks' digital transformation strategies. In addition, although there are slight differences in policy formulation among banks, they all focus on the strategy development for the younger generation. Looking ahead, various technologies such as artificial intelligence and big data will be widely used by major banks, and the resources and talent gaps that banks are willing to invest in will continue to grow.
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