一、中文文獻
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資策會產業情報研究所(2021.04.14)。【網購消費者調查】52.9%消費者購物頻率虛實各半 實體零售網購崛起。取自https://mic.iii.org.tw/news.aspx?id=597&List=2
資策會產業情報研究所(2020.11.10)。2020雙11網購預算 每人平均10,350元 「免運」促銷吸引力比例上升11.2%。取自https://mic.iii.org.tw/news.aspx?id=586
資策會產業情報研究所(2021.11.10)。【電商購物節調查】臺灣網友電商購物節年均消費15,073元。取自https://mic.iii.org.tw/news.aspx?id=610
iSPOT x Talks(2021.10.26)。年度最強購物盛典:2021年雙11購物節洞察報告。
取自https://www.i-spotmedia.com/Blog/2021-taiwan-d11-trends/
QSearch(2020.07.03)。618、雙11、雙12,電商天天過節?從社群影響力解析
各大電商節佈局!取自
https://blog.qsearch.cc/2020/07/618-5%E5%A4%A7%E9%9B%BB%E5%95%
86%E8%B3%BC%E7%89%A9%E7%AF%80%E5%88%86%E6%9E%90/
SHOPLINE(2021.01.19)。2021 七大值得關注的電商趨勢,全通路經營將帶動 DTC 品牌快速成長「賣」向全球。取自https://blog.shopline.tw/2021-ecommerce-trend/
ppcguybklyn(2020.12.02)。行銷行事曆–除了雙11跟黑五,11月還有甚麼有趣的行銷節日?取自https://ppcguybklyn.com/november-marketing-calendar/
蘋果新聞網(2020.11.12)。天貓2020雙11交易額共4982億人民幣 物流訂單23億件破2010中國快遞量總和。取自
https://tw.appledaily.com/international/20201111/QA33FWGDEBH4TMIRD53TIZINPU/
華爾街日報(2020.11.12)。阿里巴巴「雙十一」總成交額創紀錄。取自https://cn.wsj.com/articles/%E9%98%BF%E9%87%8C%E5%B7%B4%E5%B7%B4%E3%80%8C%E9%9B%9911%E3%80%8D%E7%B8%BD%E6%88%90%E4%BA%A4%E9%A1%8D%E5%89%B5%E7%B4%80%E9%8C%84-11605138011
經濟日報(2020.11.12)。電商雙11單日銷售額破30億元 創歷年新高。取自
https://money.udn.com/money/story/5612/5010311
今周刊(2021.11.12)。雙11購物買到剁手!從618、99購物到雙12 為何電商
幾乎「月月過節」? 取自https://udn.com/news/story/6839/5885462
科技新報(2021.11.11)。國人參加電商購物節比率逼近七成,雙11、免運讓人
最有感。取自https://technews.tw/2021/11/11/2021-11-11-online-shopping-
festival-report-from-mic/
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