臺灣博碩士論文加值系統

智能生活數位醫療是當前醫療領域的一個熱門話題，它可以為人們提供更 為便捷、高效、個性化的醫療服務，同時也為製藥產業公司帶來了新的機遇和 挑戰。本論文旨在探討了智能生活數位醫療對製藥產業的影響和機遇，以製藥 產業 B 公司為例，並提出了相應的建議和解決方案。
首先，本論文對智能生活數位醫療的概念進行了介紹和分析，強調了其對 大健康產業的重要性和發展趨勢。然後，本論文從探討智能生活數位醫療的角 度出發，分析了智能生活數位醫療對製藥產業的影響和機遇，B 公司是製藥產 業數位化之指標性企業，指出製藥產業公司可以通過發展智能生活數位醫療產 品和服務，實現產業轉型和業務拓展。智能生活數位醫療可以提供更加個性化 的醫療服務，同時也為用戶提供了更便捷、更智能的醫療體驗。
接著，本論文分析了製藥產業公司在發展智能生活數位醫療產品和服務時
需要注意的問題和挑戰和本文研究方法採取文獻分析法及次級資料分析法，包
括技術創新、資源投入、用戶體驗、產品安全、隱私保護和資料安全等問題。
同時，本論文提出了相應的解決方案和建議，如加強技術創新和產品創新、改
善用戶體驗、提高產品安全、加強隱私保護和資料安全等，以實現製藥產業公
司的可持續發展。

Intelligent digital healthcare within the context of smart living is currently a subject of great interest within the healthcare industry. This technology has the potential to offer individuals more convenient, efficient, and personalized healthcare services. Furthermore, it presents both novel opportunities and challenges for pharmaceutical companies. The primary objective of this paper is to analyze the implications of intelligent digital healthcare within smart living for the pharmaceutical industry, utilizing pharmaceutical company B as a case study. This study also endeavors to provide recommendations and solutions in response to the identified challenges and opportunities.
Initially, this paper presents and scrutinizes the notion of intelligent digital healthcare, which is embedded within the ambit of smart living. It accentuates its importance and emerging patterns within the healthcare sector. Subsequently, it examines the effects and prospects of intelligent digital healthcare from a more comprehensive viewpoint and assesses its repercussions on the pharmaceutical industry. The paper suggests that pharmaceutical companies can attain industrial metamorphosis and augment their operations by creating intelligent digital healthcare commodities and facilities. Intelligent digital healthcare possesses the capacity to furnish personalized healthcare services while concurrently affording users a more intelligent and convenient healthcare experience.
Subsequently, this paper delves into the intricacies and complexities that pharmaceutical companies must navigate while creating intelligent digital healthcare products and services. These include technological innovation, resource investment, user experience, product safety, privacy protection, and data security. To gain an in- depth understanding, this study employs a combination of research methods, including literature analysis, and secondary data analysis. Additionally, this paper offers feasible solutions and recommendations, such as augmenting technological and product innovation, refining user experience, fortifying product safety, and reinforcing privacy protection and data security, to facilitate the sustainable development of pharmaceutical companies.

中文摘要 i
英文摘要 ii
目錄 iii
表目錄 v
圖目錄 vi
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 2
1.3 研究目的 3
第二章 智慧醫療與人工智慧相關文獻探討 5
2.1智能生活數位醫療的特點與優勢 5
2.1.1 智能生活與數位醫療的定義與特點 6
2.1.2智能生活數位醫療的優勢與應用場景 9
2.2製藥產業的數位轉型與智能生活數位醫療的發展趨勢 14
2.2.1製藥產業的數位轉型現狀與挑戰 15
2.2.2智能生活數位醫療對製藥產業的影響與發展趨勢 16
2.2.3智能生活數位醫療在製藥產業中的應用 18
2.3製藥產業的破壞式創新與轉型 22
2.3.1破壞式創新概述 22
2.3.2紫牛理論與競爭策略 24
2.3.3生醫產業Online To Offline(O2O)模型 26
2.3.4破壞式創新在製藥產業中的挑戰 29
2.3.5破壞式創新在製藥產業中的應用 32
第三章 研究方法 35
3.1 個案研究法 35
3.2 研究方法與步驟 35
3.2.1 文獻分析法 36
3.2.2 次級分析法 36
3.2.3 個案研究法 36
3.3 資料蒐集來源與分析方法 37
第四章 智能生活數位醫療之應用 37
4.2 一站式數位服務介紹 39
4.2.1 B公司的一站式數位服務起源 39
4.2.2 一站式數位服務－健康好夥伴簡介 40
4.2.3 健康好夥伴之健康管理功能與效益 41
4.3 智慧型線上健康管理工具與破壞式創新 44
4.4 智慧型線上健康管理工具之挑戰 45
4.5 智慧型線上健康管理工具未來發展 46
第五章 結論與建議 47
5.1 研究結論 47
5.2 研究限制與研究建議 48
參考文獻 49

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