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研究生:許寶霖
研究生(外文):Hsu, Pao-Lin
論文名稱:非營利組織線上拍賣競賽豆對精品咖啡產業的影響
論文名稱(外文):The Impact of Nonprofit Online Auction of Competition Beans on Specialty Coffee Industry
指導教授:張家齊張家齊引用關係陳宗岡陳宗岡引用關係
指導教授(外文):Chang, Chia-ChiChen, Tsung-Gang
口試委員:戴天時黃仕斌張家齊陳宗岡
口試委員(外文):Dai, Tian-ShiHuang, Shi-BinChang, Chia-ChiChen, Tsung-Gang
口試日期:2022-05-05
學位類別:碩士
校院名稱:國立陽明交通大學
系所名稱:管理學院高階主管管理碩士學程
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2023
畢業學年度:111
語文別:中文
論文頁數:69
中文關鍵詞:咖啡競賽線上競標精品咖啡價值鏈
外文關鍵詞:Green Coffee competitiononline coffee auctionspecialty coffee value chain
相關次數:
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中文摘要 i
ABSTRACT ii
目 錄 iii
圖目錄 vi
表目錄 vii
第一章 緒論 1
1.1 研究動機與研究目的 1
1.2 研究問題 2
1.3 研究背景 2
1.3.1咖啡產業概況 2
1.3.2咖啡小農的狀況與競賽拍賣專案緣由 3
1.4名詞解釋 3
1.5 本研究章節說明 5
第二章 精品咖啡產業背景與文獻探索 6
2.1精品咖啡產業說明 6
2.1.1精品咖啡市場概況 6
2.1.2精品交易的價格與競賽成交價的影響 6
2.2文獻探討 7
2.2.1極品咖啡專案 Gourmand Coffee Project 7
2.2.2競標咖啡品質、數量與競標價格關係的文獻 8
2.2.3艾文斯(Evans,2003)的線上咖啡拍賣市場機制 9
2.2.4咖啡浪潮與精品咖啡的定義 9
第三章 研究方法 13
3.1研究流程 13
3.2.資料與證據蒐集方法說明 14
3.3多重個案為分析單位 17
第四章 多重個案之分析 19
4.1卓越咖啡競賽組織個案: Cup of Excellence Program 20
4.1.1組織起緣 20
4.1.2卓越杯COE競賽的流程、步驟、要點 21
4.1.3對精品咖啡產業的影響 24
4.2巴拿馬精品咖啡協會舉辦的最佳巴拿馬競賽The Best of Panama(簡稱BOP)個案 27
4.2.1巴拿馬精品咖啡協會成立緣由 27
4.2.2 最佳巴拿馬BOP競賽模式對精品咖啡產業的影響 27
4.2.3精英競賽模式與紅酒拍賣會的走向 28
4.3哥倫比亞全國咖啡栽種者協會(FNC)舉辦的豐饒之境全國大賽Land of Diversity個案 31
4.3.1哥倫比亞全國咖啡栽種者協會(FNC) 成立緣由 31
4.3.2哥倫比亞咖啡競賽背景 31
4.3.3 FNC豐饒之境競賽流程說明 31
4.4私人線上競標個案分析 34
4.4.1卓越咖啡聯盟的私人競標模式個案 34
4.4.2中美洲瓜地馬拉與尼加拉瓜的私人競標個案分析 36
4.4.3線上競標模式分析、參與者關鍵指標、參與者持續性分析 36
第五章 研究發現 38
5.1國家與私人兩類型線上競標與拍賣模式彙整與分析 38
5.1.1卓越杯競賽模式 38
5.1.2 巴拿馬模式 39
5.1.3哥倫比亞全國生產者協會模式FNC 40
5.1.4 私人競賽分析, 40
5.1.5 不同競賽/競標模式比較、不同參與者的關鍵指標與差異彙整表 42
巴拿馬會員參賽(50位)/哥倫比亞全國15省收件,約 1,110個批次參賽。 42
5.1.6小結 44
5.2線上競標的品質議題與案例 47
5.2.1精品咖啡供應鏈買家產品異常處理慣例 47
5.2.3 國際買家現場拍賣模式的後續品質異議案例 49
5.2.3主要買家地理分布轉移:由北美、歐洲已轉移到大亞洲地區 49
第六章 結論與限制 52
6.1 線上競標模式讓小農受益最多、是最能激勵小農的交易方法 52
6.2競賽拍賣對產業永續的協助:價值提升、密切雙向交流、接納創新農作 55
6.3私人競標在成熟的國家競賽下,得利更多! 60
6.4限制與後續研究: 62
6.4.1成功的案例不一定永續,國家政策的現實面 62
6.4.2限制與後續研究探討 64
參考文獻 66
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