臺灣博碩士論文加值系統

本研究的目的是探討顧客導向、客製化、專業能力、信任、共同生產和互動品質對於管理顧問業中價值共創的影響。透過階段性的接觸過程，這些因素對於顧客在與管理顧問公司的互動過程中建立信任並實現價值共創扮演著重要角色。
首先，在初始階段，顧客對於管理顧問公司的顧客導向、客製化和專業能力的感知將對建立信任起關鍵作用。
第二階段涉及到互動品質和共同生產的重要性。良好的互動品質意味著管理顧問公司能夠提供有效且有意義的互動和溝通，建立與客戶間的良好的互動品質及積極的共同生產下，實現更具價值的共同目標。
第三階段良好的互動品質與共同生產是顧客和管理顧問公司共同合作，目的在於發現問題、解決問題或實施策略時，雙方的共同努力和貢獻，透過共同生產與互動品質，顧客和顧問公司能夠共享知識和經驗，並共同學習和成長。
本研究將採用半結構式訪談法，並以KE企業管理顧問公司的客戶為對象，蒐集資料，以了解這些因素在實際應用中的情況。顧客導向是以客戶需求和期望為中心，並透過客製化的解決方案和服務滿足顧客需求。隨著市場的競爭以及客戶期望提高，管理顧問公司必須能夠靈活適應不同客戶的需求，提供個性化的服務和解決方案。同時，管理顧問公司的專業能力是客戶在選擇和信任顧問公司時的重要考量因素。透過這些因素的運用，顧問公司能夠建立起客戶對其的初步信任進而完成簽訂合約。在良好的互動品質與共同生產下，有助於提升顧客與顧問公司間的合作意願，以達到價值共創的效益，同時，管理顧問公司往後能夠有更多的經驗來了解顧客需求，並且滿足顧客的期望，提供更具競爭力和個性化的服務。
本研究將採用文獻探討和訪談內容分析方法，以了解顧客針對這些因素與價值共創的感受。而研究結果將有助於管理顧問公司了解客戶對這些因素的需求和期望，實現企業與客戶之間的價值共創。這將使管理顧問公司能夠提供更有競爭力的產品和服務，實現雙方的互惠互利，並建立長期穩定的關係。此外，本研究的結果還可以為其他相關產業提供有價值的參考資訊。

The purpose of this study was to examine the impact of customer orientation, customization, expertise, trust, co-production, and interaction quality on value co-creation in the management consulting industry. These factors played a significant role in establishing trust and achieving value co-creation during the stages of customer interaction with management consulting firms.
Firstly, in the initial stage, customers' perception of the management consulting company's customer orientation, customization, and expertise played a crucial role in building trust.
The second stage focused on the importance of interaction quality and co-production. Good interaction quality indicated that the management consulting company could provide effective and meaningful interactions and communication. By fostering a positive interaction quality and engaging in active co-production, more valuable shared goals could be achieved.
In the third stage, good interaction quality and co-production were essential for collaborative efforts and contributions from both customers and management consulting companies. The purpose of this collaboration was to identify and solve problems or implement strategies. Through co-production and interaction quality, customers and consulting firms could share knowledge and experiences, and collectively learn and grow.
This study employed a semi-structured interview approach and collect data from clients of KE Enterprise Management Consulting Company to understand the practical application of these factors. Customer orientation means placing customer needs and expectations at the center and meeting them through customized solutions and services. As market competition intensifies and customer expectations rise, management consulting companies must be able to adapt flexibly to the diverse needs of different clients and provide personalized services and solutions. At the same time, the expertise of management consulting companies is an important consideration for clients when selecting and trusting a consulting firm. By utilizing these factors, consulting firms can establish initial trust with clients and ultimately secure contracts. Under the framework of good interaction quality and co-production, it enhances the willingness to cooperate between customers and consulting companies, leading to the benefits of value co-creation. Moreover, it enables consulting companies to gain more experience in understanding customer needs, meeting customer expectations, and providing more competitive and personalized services in the future.
This study employed a literature review and content analysis of interview data to understand customers' perceptions of these factors and their impact on value co-creation. The research findings will help management consulting companies understand customer needs and expectations regarding these factors and facilitate value co-creation between the company and its clients. This will enable management consulting firms to offer more competitive products and services, achieve mutual benefits, and establish long-term stable relationships. Additionally, the results of this study can provide valuable insights for other related industries.

目 次
謝 誌 I
論文摘要： II
ABSTRACT： IV
目 次 VII
表 次 IX
圖 次 XI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 5
第三節 研究對象 5
第四節 研究架構 6
第二章 文獻探討 7
第一節 管理顧問業 7
第二節 顧客導向 10
第三節 客製化 12
第四節 專業能力 14
第五節 信任 18
第六節 共同生產 21
第七節 互動品質 23
第八節 價值共創 26
第三章 研究方法 30
第一節 研究方法 30
第二節 訪談對象 30
第三節 施行方式 31
第四節 訪談內容 33
第四章 研究結果與討論 36
第一節 個案公司簡介 36
第二節 訪談對象與簡介 37
第三節 訪談內容： 38
第五章 研究結論與建議 79
第一節 討論與命題 79
第二節 研究結論 85
第三節 管理的意涵 88
第四節 研究限制與未來研究建議 91
參考文獻 92
一、 中文文獻 92
二、 英文文獻 93
三、 網路 98

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