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研究生:郭乃瑋
研究生(外文):KUO, NAI-WEI
論文名稱:雙薪夫妻育兒溝通模式之服務設計研究
論文名稱(外文):A Study on Service Design of Parenting Communication Model for Dual-Earner Couples
指導教授:梁又文梁又文引用關係
指導教授(外文):LIANG, YO-WEN
口試委員:陳建雄鄧富元梁又文
口試委員(外文):CHEN, CHIEN-HSIUNGTENG, FU-YUANLIANG, YO-WEN
口試日期:2023-06-19
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:工業設計系創新設計碩士班
學門:設計學門
學類:綜合設計學類
論文種類:學術論文
論文出版年:2023
畢業學年度:111
語文別:中文
論文頁數:91
中文關鍵詞:雙薪夫妻育兒議題夫妻溝通服務設計
外文關鍵詞:Dual-income couplesParenting issuesMarital communicationService design
相關次數:
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  • 下載下載:23
  • 收藏至我的研究室書目清單書目收藏:1
不同於傳統婚姻關係,作為雙薪夫妻,雙方要同時兼顧工作及育兒事項,因此如何分配家務也成為了熱門的議題;尤其在孩子出生後,若夫妻雙方無法調適育兒上的分工將引發爭執。而夫妻間負面的情緒溝通,會進而影響日常工作效能,亦不利於孩童的性格發展。根據雙薪夫妻育兒溝通的痛點,去同理對方的感受和正向溝通,一同學習共感和互助的態度。
因此,本研究以有全職或兼職工作且養育學齡前兒童的雙薪夫妻為對象,以訪談法蒐集受訪者的相關資訊和關鍵需求,並彙整出每位受訪者的人物誌、同理心地圖和使用者旅程地圖,試圖找出適切的對策以提供協助溝通的服務方案。為了驗證服務系統,本研究採用高普及性的手機為載體來設計原型,最後邀請目標族群進行操作並填寫系統易用性量表(SUS)。
研究發現以下幾點結果。(1)使用該軟體,女性與男性的體驗相比、主要照顧者和非主要照顧者的體驗相比,前者皆優於後者。(2)樣本中有更多的男性認為自己是主要照顧者。(3)若要開發相關服務,「提供專業文章」最能得到夫妻的青睞,反之「人工智慧輔助溝通」則最差。(4)透過服務的設計,以提供夫妻多種第三方功能時,給予正向且客觀的服務輔助,才能提高伴侶學習專業育兒知識,進而使雙方在生活中能適時給予對方肯定與支持,以達到共同成長的目標。
Unlike traditional marriage relationships, as dual-income couples, both parties have to juggle work and childcare responsibilities simultaneously. Therefore, how to allocate house-hold chores has become a hot topic. Particularly after the birth of a child, if both spouses can-not adjust the division of childcare duties, it can lead to disputes. Negative emotional com-munication between spouses can further impact daily work efficiency and hinder the child's character development. To address the challenges in communication between dual-income couples regarding parenting, it is crucial to empathize with each other's feelings and engage in positive communication. By understanding and acknowledging each other's perspectives, cou-ples can foster a sense of empathy and develop a cooperative attitude. This involves actively supporting and assisting each other in managing both work and parenting responsibilities.
Therefore, this study focuses on dual-income couples with full-time or part-time jobs rais-ing preschool-aged children. Using interview methodology, relevant information and key needs of the interviewees were collected. Individual profiles, empathy maps, and user journey maps were compiled for each interviewee, aiming to identify appropriate strategies to provide communication assistance through service solutions. To validate the service system, this study utilized widely accessible mobile phones as the carrier to design the prototype. Finally, the target group was invited to perform operations and fill out the System Usability Scale (SUS) to assess the system's usability.
The study revealed the following findings: (1) Using the software, the experience of fe-males compared to males and the experience of primary caregivers compared to non-primary caregivers were superior for the former group. (2) A more significant proportion of male par-ticipants considered themselves as the primary caregivers. (3) When developing related ser-vices, "providing professional articles" received the highest favorability from couples, whereas "artificial intelligence-assisted communication" ranked the lowest. (4) Through service design that offers various third-party functionalities to couples, along with positive and objective ser-vice assistance, partners can enhance their learning of professional childcare knowledge. This, in turn, enables both parties to provide timely affirmation and support to each other in daily life, thereby achieving the goal of mutual growth.
摘要 i
ABSTRACT ii
誌謝 iv
目錄 v
表目錄 viii
圖目錄 ix
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 3
1.3 研究目的 5
1.4 研究架構 6
1.5 研究範圍與限制 7
第二章 文獻探討 8
2.1 雙薪夫妻育兒溝通問題 8
2.1.1 育兒溝通定義 8
2.1.2 夫妻育兒溝通衝突 9
2.1.3 雙薪夫妻育兒現況 10
2.1.4 小結 11
2.2 夫妻溝通App之研究現況 11
2.2.1 現有相關服務之調查 12
2.2.1.1 善意溝通App 12
2.2.1.2 非暴力溝通App 14
2.2.1.3 溝通:建立關係App 16
2.2.1.4 Gottman Card Decks之App 18
2.2.2 夫妻溝通改善之相關研究 20
2.2.3 目前夫妻溝通App之問題與缺口 23
2.2.4 小結 23
2.3 使用者經驗 23
2.3.1 使用者經驗的定義 23
2.3.2 人物誌 26
2.3.3 使用者同理心地圖 29
2.3.4 使用者旅程地圖 30
2.4 服務設計 32
2.4.1 服務設計理論 32
2.4.2 服務設計流程 33
2.4.3 服務設計工具 35
2.4.4 易用性評估與測試 36
2.4.5 小結 39
第三章 研究方法 40
3.1 研究步驟 40
3.2 研究對象 41
3.2.1 雙薪夫妻 41
3.2.2 學齡前的兒童 41
3.3 問卷設計 42
3.4 人物誌 42
3.5 同理心地圖 43
3.6 使用者旅程地圖 44
3.7 雙薪夫妻育兒溝通之痛點分析 45
3.8 服務設計之流程與架構設計 46
3.9 使用者介面設計 46
3.10 系統易用性量表(SUS) 47
第四章 研究結果 48
4.1 雙薪夫妻育兒訪談結果 48
4.1.1 訪談族群之描述性統計結果 48
4.1.2 問卷訪談結果 48
4.1.3 雙薪育兒夫妻人物誌結果 55
4.1.4 雙薪育兒夫妻同理心地圖結果 58
4.1.5 雙薪夫妻使用者旅程地圖結果 60
4.1.6 雙薪夫妻育兒溝通之痛點分析結果 63
4.2 雙薪夫妻育兒溝通之App服務設計 63
4.2.1 雙鑽石設計模型設計思考之結果 63
4.2.2 App原型之服務藍圖 65
4.2.3 App原型設計架構圖 66
4.2.4 功能地圖 67
4.2.5 介面設計 69
4.3 系統易用性量表(SUS)結果 74
4.3.1 SUS評分結果 75
4.3.2 性別的SUS分析 75
4.3.3 育兒角色的SUS分析 76
4.3.4 收入的SUS分析 76
第五章 結論與建議 78
5.1 研究結論 78
5.2 後續研究建議 79
參考文獻 81
附錄 87


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