臺灣博碩士論文加值系統

本研究的目的是探討在職者在其職場中溝通媒介的使用情形，以及當在職者與同事或公司外部人員溝通時，哪些溝通媒介較受到青睞。除此之外，本研究也探究傳統型與新興溝通媒介的溝通有效性。在臺灣工作的170位受訪者填答了問卷調查，研究主要結果發現：
(一)、在職者與同事溝通最常使用的是面對面溝通，與客戶溝通則是即時通訊軟體。
(二)、在職者認為無論是與同事或客戶溝通時，面對面溝通的溝通效能最佳。
(三)、在職者認為與同事溝通時面對面溝通效率最佳，與客戶溝通則是電話。
(四)、在職者與同事或客戶溝通時，溝通媒介效能的排名依序為：面對面溝通>電話>即時通訊軟體>線上會議>電子郵件。
透過分析在職者溝通媒介的使用頻率及溝通效能，有助於降低公司跨部門、職員間，或是與公司外部溝通的成本與隔閡，進而提升公司的執行效率與利益。

The aims of this research were to investigate how employees utilize various communication media and identify the preferred medium or combination of media employed by business professionals when communicating with both internal and external stakeholders. In additional, the study sought to assess the comparative effectiveness of digital and traditional communication media. The questionnaires surveyed 170 respondents who currently work in Taiwan. The results of the study were that:
(1) Face-to-face communication is the most common used method among colleagues, while instant messaging applications are the preferred methods for communicating with customers.
(2) In terms of communication effectiveness, most employees believe that when communicating with colleagues or clients, face-to-face communication is the most effective, while email communication is the least effective.
(3) Employees use different combinations of communication media in different situations or scenarios.

摘要 i
ABSTRACT ii
TABLE OF CONTENTS iii
LIST OF TABLES vii
LIST OF FIGURES ix
CHAPTER ONE INTRODUCTION 1
1.1 Background of the Study 1
1.2 Statement of Problems 2
1.3 Purpose of the Study 3
1.4 Research Questions 4
1.5 Significance of Research 4
CHAPTER TWO LITERATURE REVIEW 5
2.1 Communication 5
2.2 Communication Media 15
2.3 Communication Effectiveness 17
CHAPTER THREE METHODOLOGY 23
3.1 Introduction 23
3.2 Measurements 23
3.3 Samples 23
3.4 Data Analysis 25
CHAPTER FOUR RESULTS 27
4.1 Participants 27
4.2 Chi-Square 29
4.3 The Analysis of Combinations of communication Media 51
4.4 t-test 57
4.4.1 Independent Sample t-test 57
4.4.2 Paired Sample t-test 60
CHAPTER 5 DISCUSSION AND CONCLUSION 63
5.1 Introduction 63
5.2 Discussion 63
5.2.1 Most Frequently Used Media 63
5.2.2 Media Preferred by Employees When in an Emergency 64
5.2.3 Media Preferred by Employees When Something Important Comes Up 64
5.2.4 Media Preferred by Employees When Nothing is Urgent or Important 65
5.2.5 Media Preferred by Employees When a Dispute or a Conflict Happens 65
5.2.6 Media Preferred by Employees During Non-Work Hours 65
5.2.7 Most Frequently Used Media When There is a Different Opinion 66
5.2.8 What Media Make Communication Difficult 66
5.2.9 Most Frequently Used Media to Make Friendly Contact 66
5.2.10 Media Allow You to Express True Feelings Comfortably 66
5.2.11 Media Preferred by Employees When Talking About Non-Work Matters 67
5.2.12 Use What Media Would Make You More Willing to Work 67
5.2.13 Which media Make You Feel Comfortable at Work 67
5.2.14 Most Commonly Used When Both Parties Are Required to Present Their View ...67
5.2.15 The Most Effective Communication Medium 67
5.2.16 The Most Efficient Communication Medium 67
5.2.17 The Combinations Preferred by Respondents in Specific Scenarios 68
5.2.18 Communication Effectiveness 69
5.3 Implications 70
5.4 Limitations of the Study 70
5.5 Recommendations for Future Research 71
Reference 72
Appendices 77

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