臺灣博碩士論文加值系統

本研究旨在探討國際市場導向及創新雙元性對於組織之國際化績效之關聯性。國際市場的多變性使企業需發展不斷適應、重新配置和更新資源之能力以降低國外營運之不確定性，國際市場導向成為進入國際市場之必要考量條件，在面對激烈的競爭環境中，企業傾向通過擴大經營規模來增強自身的能力並提高績效，近年來，中小企業向國際化發展的趨勢日益增加。通過建立國際連結，企業能夠獲得更多的資源和財務流動性，從而推動其發展和成長。此外，此研究中將企業之創新能力分成開創式創新以及盡用式創新，並同時探討企業之創新能力對於國際化績效的影響效果。

This study aims to explore the relationship between international market orientation and dual innovation capabilities on an organization's international performance. The variability of international markets requires companies to continuously adapt, reconfigure, and update resources to mitigate the uncertainties of foreign operations. International market orientation is an essential consideration for entering global markets. In the face of intense competition, companies tend to enhance their capabilities and improve performance by expanding their operational scale. In recent years, the trend of internationalization among small and medium enterprises has been increasing. By establishing international connections, companies can access more resources and financial liquidity, thereby promoting their development and growth. Additionally, this study categorizes a company's innovation capabilities into exploratory innovation and exploitative innovation and examines their impact on international performance.

目錄
致謝 ............................................................. i
摘要 ............................................................ ii
目錄 ............................................................ iv
圖目錄 .......................................................... vi
表目錄 .......................................................... vi
第一章 緒論....................................................... 1
第一節 研究動機 ..................................................... 1
第二節 研究目的與問題 ............................................... 2
第三節 研究範圍 ..................................................... 3
第四節 研究流程 ..................................................... 4
第二章 文獻探討 ................................................... 5
第一節 國際市場導向 ................................................. 5
第二節 創新雙元性 ................................................... 8
第三節 國際化績效 .................................................. 13
第四節 假說推導 .................................................... 16
第五節 研究架構 .................................................... 20
第三章 研究方法與設計 ............................................ 21
第一節 研究變數之操作型定義 ........................................ 21
第二節 研究工具與對象 .............................................. 28
第三節 資料分析方法 ................................................ 29
第四章 實證研究結果與分析 ........................................ 31
第一節 樣本敘述 .................................................... 31
第二節 構面之敘述性統計分析 ........................................ 34
第三節 信度與效度分析 .............................................. 35
第四節 迴歸分析 .................................................... 45
第五節 假說檢定 .................................................... 47
第五章 結論與建議 ................................................ 50
第一節 研究結論 .................................................... 51
第二節 管理意涵與研究貢獻 .......................................... 53
第三節 研究限制與未來研究建議 ...................................... 55
第六章 參考文獻 .................................................. 57
一、 中文部分 ...................................................... 57
二、 英文部分 ...................................................... 57
附錄 問卷 ....................................................... 63

圖目錄
圖 1-1 研究流程圖 ................................................ 4
圖 2-1 研究架構圖 ............................................... 20

表目錄
表 2-1 本研究之研究假說統整 ....................................... 19
表 3-1 國際資訊取得之題項整理 ..................................... 22
表 3-2 國際資訊傳播之題項整理 ..................................... 23
表 3-3 國際資訊回應之題項整理 ..................................... 24
表 3-4 開創式創新之題項整理 ....................................... 25
表 3-5 盡用式創新之題項整理 ....................................... 26
表 3-6 國際化績效之題項整理 ....................................... 27
表 4-1 樣本資料分析............................................... 32
表 4-2 各構面平均數與標準差之整理 ................................. 34
表 4-3 各構面 Cronbach α 值之整理 ................................ 35
表 4-4 國際資訊取得因素分析之建構效度分析 .......................... 37
表 4-5 國際資訊傳播因素分析之建構效度分析 .......................... 38
表 4-6 國際資訊回應因素分析之建構效度分析 .......................... 39
表 4-7 開創式創新因素分析之建構效度分析 ........................... 40
表 4-8 盡用式創新因素分析之建構效度分析 ........................... 41
表 4-9 國際化績效因素分析之建構效度分析 ............................ 42
表 4-10 Pearson 相關分析 .......................................... 44
表 4-11 依變數為國際化績效之迴歸分析 .............................. 46
表 4-12 假說研究驗證表 ............................................ 47

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