臺灣博碩士論文加值系統

在新冠疫情的推波助瀾下，全球掀起了一波數位轉型浪潮，企業不僅在生活方式和工作模式上做出改變，也改變了市場布局和商業模式。然而，中小企業在數位轉型的過程中，往往會面臨著經費不足、人才缺乏、市場分析能力不足等各種挑戰。本研究以臺灣中小企業為對象，探討影響其數位轉型意圖的因素，並探討數位轉型敏捷是否扮演了中介角色。
本研究基於數位準備度(NRI)模型為基礎，發展出「影響中小企業數位轉型意圖」的研究模式，定義了數位能力、組織變革、市場警覺性等三項數位準備度的構面因素，並探討這些因素對數位轉型意圖的影響。研究同時加入「數位轉型敏捷」作為中介變數，分析數位準備度三個構面因素是否會透過數位轉型敏捷的中介效果，進而影響數位轉型意圖。
研究方法採用實證的問卷調查法，針對台灣地區中小型企業蒐集問卷資料，研究共回收94份有效問卷資料，經運用統計軟體Smart PLS 4.0 進行統計資料分析統計方法實證所提研究模式及研究假設，研究結果顯示數位能力、組織變革對數位轉型敏捷有直接且顯著影響；數位轉型敏捷對數位轉型意圖有顯著影響；市場警覺性對數位轉型意圖的影響不顯著。此外，數位轉型敏捷在數位能力和組織變革對數位轉型意圖的影響中，具有顯著性的完全中介效果。此一研究揭示，數位轉型敏捷在數位能力與組織變革對數位轉型意圖的影響中所扮演的中介角色。上述研究結果可提供後續數位轉型相關學術研究的參考，本研究也進一步對於國內中小企業成功推動數位轉型提出實務性建議。

Propelled by the COVID-19 pandemic, digital transformation has become imperative for businesses worldwide. However, small and medium-sized enterprises (SMEs) often face significant barriers to digital adoption. This study investigates the factors influencing Taiwanese SMEs' inclination to embrace digital transformation and examines the mediating role of digital transformation agility.
Building upon the Network Readiness Index (NRI) model, this study posits that digital capability, organizational change, and market alertness constitute the core dimensions of digital readiness. A quantitative research design was employed, utilizing a survey of Taiwanese SMEs (N = 94). Structural equation modeling (SEM) with Smart PLS 4.0 was used to analyze the data.
The findings reveal that digital capability and organizational change exert a significant positive influence on digital transformation agility, which, in turn, significantly enhances SMEs' intention to adopt digital transformation. While market alertness did not directly impact the intention to adopt digital transformation, digital transformation agility fully mediated the relationship between digital capability, organizational change, and digital transformation intention.
These findings underscore the pivotal role of digital transformation agility in facilitating SMEs' digital adoption. By enhancing their digital capabilities and fostering organizational readiness, SMEs can cultivate a more agile and responsive stance towards digital transformation. This study contributes to the existing literature by providing empirical evidence on the mediating role of digital transformation agility in the context of Taiwanese SMEs. The findings offer valuable insights for policymakers, practitioners, and researchers seeking to support SMEs in their digital journeys.

摘要 i
ABSTRACT ii
致謝 iii
目錄 iv
圖目錄 v
表目錄 vi
第一章 緒論 1
第1節 研究背景 1
第2節 研究動機 2
第3節 研究目的 2
第4節 研究流程 3
第二章 文獻探討 4
第1節 數位轉型 (Digital Transformation) 4
第3節 數位成熟度(Digital Maturity) 7
第4節 敏捷(Agility) 10
第三章 研究方法 12
第1節 研究構面與操作型定義 12
第2節 研究假說 12
第3節 數位轉型敏捷 14
第4節 研究模式 14
第四章 研究結果 16
第1節 預試結果分析 16
第2節 正式問卷結果分析 19
第五章 結論與建議 29
第1節 研究結論 29
第2節 研究貢獻 30
第3節 研究限制 32
參考文獻 34
附錄A：數位轉型意圖問卷 38

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