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研究生:馮博恩
研究生(外文):FUNG, POK YAN
論文名稱:香港博物館觀眾的學習經驗:以香港科學館「地球科學廳」 為例
論文名稱(外文):CAPTURING MUSEUM VISITORS’ LEARNING EXPERIENCES IN HONG KONG: A CASE STUDY OF THE “EARTH SCIENCE GALLERY” IN THE HONG KONG SCIENCE MUSEUM
指導教授:林玟伶林玟伶引用關係
指導教授(外文):LIN, WEN-LING
口試委員:林詠能劉德祥
口試委員(外文):LIN, YUNG-NENGLAU, TAK-CHEUNG
口試日期:2024-05-08
學位類別:碩士
校院名稱:輔仁大學
系所名稱:博物館學研究所碩士班
學門:傳播學門
學類:博物館學類
論文種類:學術論文
論文出版年:2024
畢業學年度:112
語文別:英文
論文頁數:165
中文關鍵詞:觀眾研究學習經驗參觀經驗香港博物館脈絡學習模式
外文關鍵詞:Visitor StudiesLearning ExperiencesVisiting ExperiencesHong Kong Museumthe Contextual Model of Learning
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為了了解香港博物館的觀眾,本研究探討觀眾在博物館參觀和學習的經驗,以填補博物館對香港觀眾理解不足的研究空缺。研究在2023年10月至12月期間採用脈絡學習模式(Contextual Model of Learning)和個人意義概念網(Personal Meaning Mapping)進行數據收集。本研究共有11位成年參與者以及一位陪同者參與,參加者年齡介於18至65歲及以上。研究結果顯示,觀眾在知識學習方面並呈現詞彙增長,唯寬度與深度了解有限。觀眾在感受層面上則存在變化;在參觀之前,觀眾對於博物館的看法受到以往的記憶和社交互動影響。而在參觀之後,觀眾對於博物館中的互動與電子化產生了更多的正面感受,然而再訪意願並不高,原因是觀眾認為博物館的內容變化不夠頻繁。研究也發現成年觀眾(非家庭觀眾)喜歡互動元素,然而當附近有兒童出現,觀眾的互動行為就會變得被動。研究雖然未能明確識別哪些因素影響知識學習的增加,但發現博物館的教育活動對於增進觀眾的學習體驗具有潛在影響,因為這些活動有成為參與者的回憶之一。研究顯示能夠令觀眾對參觀留下深刻印象的包括有:負面的參觀經驗、與日常生活有相關和高逼真度的展品。基於研究結果,本研究提出了四個建議,包括加強博物館對於成年觀眾的宣傳,將地質岩石探索與日常生活相結合,制定策略將負面經驗轉化為正面,以及在博物館環境中平衡懷舊和新的元素。儘管本研究的規模有限,但研究設計嚴謹,部分結果也與過去的觀眾研究相吻合,並提供了更細緻的描述。相信研究結果對香港其他博物館具有廣泛的應用價值,可以了解香港觀眾於博物館參觀的經驗以及參觀前後的變化,同時也為其他博物館以及未來更多的研究提供有意義的參考依據。
This study explored the visiting and learning experiences of visitors to the Hong Kong Science Museum (HKScM). Utilizing the contextual model of learning and personal meaning mapping, data were collected from 11 adult participants and one companion, aged 18 to 65 and above, between October and December 2023. The findings indicate that while participants showed an increase in vocabulary knowledge, their overall growth in understanding was limited. Regarding perceptions, participants’ initial views of the museum were influenced by past memories and social interactions. After the visit, perceptions became more positive, particularly regarding the interactive and digitized exhibits. However, a low intention to revisit was noted, due to perceived infrequent content updates. Participants enjoyed interactive exhibits but became more passive when children were present. Educational activities in museums may be of potential importance for enhancing learning experiences, as they were often mentioned in participants’ recollections. Negative experiences, exhibits related to daily life, and highly realistic displays had a lasting impact. The study proposes four key recommendations to enhance the museum experience: implementing appropriate promotional strategies to target adult visitors; integrating geological exploration with everyday experiences; developing strategies to transform negative memories into positive ones; and balancing nostalgia with novelty. Despite the small scale, the study was rigorously developed and its findings, whether aligning with or diverging from previous research, provide valuable insights into how museum visitors in Hong Kong experience and perceive these institutions. This research can serve as a foundation for future studies in this area.
Table of Contents

1. Introduction 1
1.1 Research Background 1
1.2 Scope of Study 2
1.3 Research Objectives 5
2. Literature Review 6
2.1 Introduction 6
2.2 Changes in Perceptions of Museums 6
2.3 Changes in Perceptions from Museum Education to Learning 7
2.4 Changes in Museum Learning Research 7
2.5 Museum Visitor Studies 16
2.6 Museum Visitor Studies in Hong Kong 20
2.7 Summary 27
3. Methodology 29
3.1 Overview of the Research Design 29
3.2 Data Collection Methods 30
3.2.1 Choosing Qualitative Approach 30
3.2.2 Investigation Area and Sampling 34
3.2.3 Outline of PMM and Questions 38
3.3 Data Analysis Methods 41
3.3.1 Personal Meaning Mapping Analyses 41
3.4 Pilot Study 43
3.5 Ethical Considerations 44
3.6 Open Recruitment 44
4. Findings & Results 46
4.1 Introduction 46
4.2 Participants’ Characteristics 46
4.3 PMM Findings 47
4.3.1 Visiting Behaviors 47
4.3.2 Learning Changes 52
4.3.3 Museum Visiting Experiences in Three Contexts 69
4.4 Summary 84
5. Conclusion and Suggestions 89
References 96
Appendix 103
1. Sample of Participants’ Personal Meaning Mapping & Transcripts 103
Pilot Study #00 103
2. Consent Form 118
3. Interviewee Application Form 119
4. Facebook Recruitment Posts 124
5. Observation Record Sheet 126
6. Details of Museum Visits in Three Contexts 127
Participant #01 127
Participant #02 131
Participant #03 135
Participant #04 138
Participant #05 141
Participant #06 144
Participant #07 148
Participant #08 151
Participant #09 153
Participant #10 155
Participant #11 161


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