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研究生:唐氏日玲
研究生(外文):DUONG THI NHAT LINH
論文名稱:智能旅館經營關鍵成功因素之探討
論文名稱(外文):A Study of Key Success Factors of Smart Hotel Operations
指導教授:王媛慧王媛慧引用關係
指導教授(外文):Wang, Yuan-Huei
口試委員:方進義趙振瑛
口試委員(外文):Fang Chin-YiZhao, Zhen-Ying
口試日期:2024-06-26
學位類別:碩士
校院名稱:輔仁大學
系所名稱:餐旅管理學系碩士班
學門:民生學門
學類:餐旅服務學類
論文種類:學術論文
論文出版年:2024
畢業學年度:112
語文別:中文
論文頁數:128
中文關鍵詞:智能旅館資源基礎理論關鍵成功因素模糊德爾菲法層級分析法
外文關鍵詞:Smart HotelResource-Based TheoryKey Success FactorsFuzzy Delphi methodAnalytic Hierarchy Process
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  • 被引用被引用:0
  • 點閱點閱:15
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隨著資訊科技的快速發展,智能旅館已成為旅館業未來發展的重要趨勢。然而,目前關於智能旅館關鍵成功因素的研究仍相對缺乏。本研究以資源基礎理論為基礎,運用文獻分析、深度訪談、模糊德爾菲法和層級分析法,系統性地探討智能旅館的關鍵成功因素。研究結果確立了包含六大構面和十九項指標的智能旅館關鍵成功因素架構。經層級分析法排序,前十大關鍵成功因素依序為:維護與安全、持續投資、雲端服務、內部數據紀錄與應用、資料視覺化、品牌形象、數據驅動決策、內外數據整合、創新思維和溝通協調。研究結果表明,智能旅館經營應特別注重:確保系統穩定性和旅館安全性、持續投入資金和資源、充分利用雲端服務和大數據分析技術、重視數據的收集、整合和視覺化呈現,以及塑造品牌形象和培養數據驅動、創新的企業文化。本研究的理論貢獻在於系統性地探討了智能旅館的關鍵成功因素,豐富了智能旅館領域的研究內容。在實務應用方面,研究結果可為旅館業者在智能化轉型過程中提供參考,幫助他們更好地分配資源,制定更有針對性的經營策略。
As information technology rapidly advances, smart hotels have become a significant trend in the hospitality industry. However, research on the key success factors of smart hotels remains relatively scarce. This study systematically investigates these factors using the Resource-Based Theory, employing literature analysis, in-depth interviews, the Fuzzy Delphi Method, and the Analytic Hierarchy Process. The research established a framework of key success factors for smart hotels, comprising six dimensions and nineteen indicators. The top ten factors identified were: Maintenance and Safety, Continuous Investment, Cloud Services, Internal Data Recording and Application, Data Visualization, Brand Image, Data-Driven Decision Making, Internal and External Data Integration, Innovative Thinking, and Communication and Coordination. Findings suggest that smart hotel operations should prioritize system stability and safety, continuous resource investment, utilization of cloud services and big data analytics, data management, brand development, and fostering an innovative, data-driven culture. This study contributes to smart hospitality research and provides practical insights for hoteliers undertaking digital transformation, aiding in resource allocation and strategy formulation.
摘要 i
謝誌 iv
目錄 v
表目錄 vii
圖目錄 viii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 5
第三節 研究流程 7
第二章 文獻探討 9
第一節 智能旅館 9
第二節 智能旅館運用的科技 12
第三節 資源基礎理論 24
第四節 關鍵成功因素 28
第三章 研究方法 40
第一節 研究方法 40
第二節 研究對象 54
第四章 研究結果 57
第一節 深度訪談 57
第二節 模糊德爾菲法問卷結果分析 74
第三節 層級分析法相對權重問卷結果分析 77
第五章 研究結論與建議 87
第一節 研究結論 87
第二節 研究限制與研究建議 88
參考文獻 90
附錄一 訪談大綱 104
附錄二 訪談同意書 106
附錄三 第一回合模糊德爾菲法問卷 107
附錄四 層級分析相對權重問卷 118


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