|
一、英文文獻資料
Ahn, T., Ryu, S., & Han, I. (2004). The impact of the online and offline features on the user acceptance of Internet shopping malls. Electronic commerce research and applications, 3(4), 405-420.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
An, M. A., & Han, S. L. (2020). Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment. Journal of Business Research, 120, 389-397.
Anderson, J. C., & Gerbing, D. W. (1991). Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. Journal of applied psychology, 76(5), 732.
Arghashi, V., & Yuksel, C. A. (2022). Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow. Journal of Retailing and Consumer Services, 64, 102756.
Azuma, R., Baillot, Y., Behringer, R., Feiner, S., Julier, S., & MacIntyre, B. (2001). Recent advances in augmented reality. IEEE computer graphics and applications, 21(6), 34-47.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16, 74-94.
Barbot, B., & Kaufman, J. C. (2020). What makes immersive virtual reality the ultimate empathy machine? Discerning the underlying mechanisms of change. Computers in Human Behavior, 106431.
Barhorst, J. B., McLean, G., Shah, E., & Mack, R. (2021). Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences. Journal of Business Research, 122, 423-436.
Beck, M., & Crié, D. (2018). I virtually try it… I want it! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions. Journal of Retailing and Consumer Services, 40, 279-286.
Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS quarterly, 351-370.
Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of marketing, 83(2), 98-119.
Bower, M., Lee, M. J., & Dalgarno, B. (2017). Collaborative learning across physical and virtual worlds: Factors supporting and constraining learners in a blended reality environment. British Journal of Educational Technology, 48(2), 407-430.
Bursztyn, N., Walker, A., Shelton, B., & Pederson, J. (2017). Increasing undergraduate interest to learn geoscience with GPS-based augmented reality field trips on students’ own smartphones. GSA Today, 27(5), 4-11.
Cai, S., Liu, E., Yang, Y., & Liang, J. C. (2019). Tablet‐based AR technology: Impacts on students’ conceptions and approaches to learning mathematics according to their self‐efficacy. British Journal of Educational Technology, 50(1), 248-263.
Chang, S. H., & Lin, R. (2015). Building a total customer experience model: Applications for the travel experiences in Taiwan’s creative life industry. Journal of Travel & Tourism Marketing, 32(4), 438-453.
Chen, C. S., Lu, H. P., & Luor, T. (2018). A new flow of Location Based Service mobile games: Non-stickiness on Pokémon Go. Computers in Human Behavior, 89, 182-190.
Chen, L. D., & Tan, J. (2004). Technology Adaptation in E-commerce: Key Determinants of Virtual Stores Acceptance. European Management Journal, 22(1), 74-86.
Chen, S. Y., & Liu, S. Y. (2020). Using augmented reality to experiment with elements in a chemistry course. Computers in Human Behavior, 106418.
Cheng, K. H., & Tsai, C. C. (2013). Affordances of augmented reality in science learning: Suggestions for future research. Journal of Science Education and Technology, 22(4), 449-462.
Cheng, M. T., Lin, Y. W., She, H. C., & Kuo, P. C. (2017). Is immersion of any value? Whether, and to what extent, game immersion experience during serious gaming affects science learning. British Journal of Educational Technology, 48(2), 246-263.
Cheng, M. T., She, H. C., & Annetta, L. A. (2015). Game immersion experience: its hierarchical structure and impact on game‐based science learning. Journal of Computer Assisted Learning, 31(3), 232-253.
Chiu, C. K., Lin, C. P., Chen, K. J., Liu, C. M., & Ma, H. C. (2019). Modeling continuance intention towards Mobile Travel Service System (MTSS): A theoretical perspective of motivation and dependency. Review of Managerial Science, 13(4), 749-769.
Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588-599.
Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., & de Ruyter, K. (2020). Augmented reality marketing: A technology-enabled approach to situated customer experience. Australasian Marketing Journal, 28, 374-384.
Crofton, E., Murray, N., & Botinestean, C. (2021). Exploring the effects of immersive virtual reality environments on sensory perception of beef steaks and chocolate. Foods, 10(6), 1154.
Cui, N., Wang, T., & Xu, S. (2010). The influence of social presence on consumers’ perceptions of the interactivity of web sites. Journal of Interactive Advertising, 11(1), 36-49.
Cyr, D., Head, M., & Ivanov, A. (2009). Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses. International Journal of Human-computer studies, 67(10), 850-869.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–571.
Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection and manager performance: Implications for information systems. MIS Quarterly, 11, 355–366.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982–1003.
Dennis, A. R., & Valacich, J. S. (1999). Rethinking media richness: Towards a theory of media synchronicity. In Proceedings of the 32nd Annual Hawaii International Conference on System Sciences , Maui, HI.
Dey, A., & Sandor, C. (2014). Lessons learned: Evaluating visualizations for occluded objects in handheld augmented reality. International Journal of Human-Computer Studies, 72(10-11), 704-716.
Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of business research, 117, 284-289.
Dunleavy, M., & Dede, C. (2014). Augmented reality teaching and learning. Handbook of research on educational communications and technology, 735-745.
Enyedy, N., Danish, J. A., & DeLiema, D. (2015). Constructing liminal blends in a collaborative augmented-reality learning environment. International Journal of Computer-Supported Collaborative Learning, 10(1), 7-34.
Fan, X., Chai, Z., Deng, N., & Dong, X. (2020). Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective. Journal of Retailing and Consumer Services, 53, 101986.
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of business research, 100, 547-560.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Frank, J. A., & Kapila, V. (2017). Mixed-reality learning environments: Integrating mobile interfaces with laboratory test-beds. Computers & Education, 110, 88-104.
Franque, F. B., Oliveira, T., & Tam, C. (2021). Understanding the factors of mobile payment continuance intention: empirical test in an African context. Heliyon, 7(8).
Galhotra, B., & Dewan, A. (2020, October). Impact of COVID-19 on digital platforms and change in E-commerce shopping trends. In 2020 fourth international conference on I-SMAC (IoT in social, mobile, analytics and cloud)(I-SMAC) (pp. 861-866). IEEE.
Gan, C., & Li, H. (2018). Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications. Computers in Human Behavior, 78, 306-315.
Gao, Q., Rau, P. L. P., & Salvendy, G. (2010). Measuring perceived interactivity of mobile advertisements. Behaviour & Information Technology, 29(1), 35-44.
Georgiou, Y., & Kyza, E. A. (2017). The development and validation of the ARI questionnaire: An instrument for measuring immersion in location-based augmented reality settings. International Journal of Human-Computer Studies, 98, 24-37.
Georgiou, Y., & Kyza, E. A. (2018). Relations between student motivation, immersion and learning outcomes in location-based augmented reality settings. Computers in Human Behavior, 89, 173-181.
Gunawan, F., Santoso, A. S., Yustina, A. I., & Rahmiati, F. (2022). Examining the effect of radical innovation and incremental innovation on leading e-commerce startups by using expectation confirmation model. Procedia Computer Science, 197, 393-402.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: Global edition.
Han, D. I. D., Weber, J., Bastiaansen, M., Mitas, O., & Lub, X. (2019). Virtual and augmented reality technologies to enhance the visitor experience in cultural tourism. In Augmented reality and virtual reality (pp. 113-128). Springer, Cham.
Hausman, A. V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13.
Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017). Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences. Journal of the Academy of Marketing Science, 45(6), 884-905.
Hinsch, C., Felix, R., & Rauschnabel, P. A. (2020). Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing. Journal of Retailing and Consumer Services, 53, 101987.
Hoffmann, S., Joerß, T., Mai, R., & Akbar, P. (2022). Augmented reality-delivered product information at the point of sale: when information controllability backfires. Journal of the Academy of Marketing Science, 50(4), 743-776.
Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.
Hou, L., Wang, X., & Truijens, M. (2013). Using augmented reality to facilitate piping assembly: an experiment-based evaluation. Journal of Computing in Civil Engineering, 29(1), 05014007-1-12.
Hsu, C. L., & Lin, J. C. C. (2015). What drives purchase intention for paid mobile apps?–An expectation confirmation model with perceived value. Electronic commerce research and applications, 14(1), 46-57.
Hsu, S. H. Y., Tsou, H. T., & Chen, J. S. (2021). “Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications. Journal of Retailing and Consumer Services, 62, 102649.
Hsu, T. C. (2017). Learning English with augmented reality: Do learning styles matter?. Computers & Education, 106, 137-149.
Huang, T. L., & Liu, F. H. (2014). Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value. Internet Research, 24(1), 82-109.
Huang, X., Zou, D., Cheng, G., & Xie, H. (2021). A systematic review of AR and VR enhanced language learning. Sustainability, 13(9), 4639.
Ibáñez, M. B., & Delgado-Kloos, C. (2018). Augmented reality for STEM learning: A systematic review. Computers & Education.
Islam, T., Pitafi, A. H., Arya, V., Wang, Y., Akhtar, N., Mubarik, S., &Xiaobei, L. (2021). Panic buying in the COVID-19 pandemic: A multi-country examination. Journal of Retailing and Consumer Services, 59, 102357.
Jang, S., & Liu, Y. (2019). Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokemon Go. Information Technology & People, 33(1), 37-55.
Javornik, A. (2016). ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications. Journal of Marketing Management, 32(9-10), 987-1011.
Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252-261.
Javornik, A., Marder, B., Barhorst, J. B., McLean, G., Rogers, Y., Marshall, P., & Warlop, L. (2022). ‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being. Computers in Human Behavior, 128, 107126.
Jetter, J., Eimecke, J., & Rese, A. (2018). Augmented reality tools for industrial applications: What are potential key performance indicators and who benefits? Computers in Human Behavior, 87, 18-33.
Jung, T., tom Dieck, M. C., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitor experiences in museum. In Information and communication technologies in tourism 2016 (pp. 621-635). Springer, Cham.
Khan, M. I., Loh, J. M., Hossain, A., & Talukder, M. J. H. (2023). Cynicism as strength: Privacy cynicism, satisfaction and trust among social media users. Computers in Human Behavior, 142, 107638.
Kim, J., & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of interactive marketing, 22(2), 45-59.
Kowalczuk, P., Siepmann, C., & Adler, J. (2021). Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study. Journal of Business Research,124, 357-373.
Kuem, J., Ray, S., Siponen, M., & Kim, S. S. (2017). What leads to prosocial behaviors on social networking services: A tripartite model. Journal of Management Information Systems, 34(1), 40-70.
Laato, S., Rauti, S., Islam, A. N., & Sutinen, E. (2021). Why playing augmented reality games feels meaningful to players? The roles of imagination and social experience. Computers in Human Behavior, 121, 106816.
Labroo, A. A., Dhar, R., & Schwarz, N. (2008). Of frog wines and frowning watches: Semantic priming, perceptual fluency, and brand evaluation. Journal of Consumer Research, 34(6), 819-831.
Lankton, N. K., McKnight, D. H., Wright, R. T., & Thatcher, J. B. (2016). Research Note—using Expectation Disconfirmation Theory and Polynomial Modeling to understand trust in technology. Information Systems Research, 27(1), 197-213.
Lee, H. G., Chung, S., & Lee, W. H. (2013). Presence in virtual golf simulators: the effects of presence on perceived enjoyment, perceived value, and behavioral intention. New Media & Society, 15(6), 930-946.
Lee, H., Jung, T. H., tom Dieck, M. C., & Chung, N. (2020). Experiencing immersive virtual reality in museums. Information & Management, 57(5), 103229.
Lee, S., Jeong, E., & Qu, K. (2020). Exploring theme park visitors’ experience on satisfaction and revisit intention: A Utilization of experience economy model. Journal of Quality Assurance in Hospitality & Tourism, 21(4), 474-497.
Li, C. Y., & Fang, Y. H. (2019). Predicting continuance intention toward mobile branded apps through satisfaction and attachment. Telematics and Informatics, 43, 101248.
Li, H., & Liu, Y. (2014). Understanding post-adoption behaviors of e-service users in the context of online travel services. Information & Management, 51(8), 1043-1052.
Li, X., Yi, W., Chi, H. L., Wang, X., & Chan, A. P. (2018). A critical review of virtual and augmented reality (VR/AR) applications in construction safety. Automation in Construction, 86, 150-162.
Li, X., Zhao, X., & Pu, W. (2020). Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns. Journal of Retailing and Consumer Services, 55, 102093.
Lin, J., Luo, Z., Cheng, X., & Li, L. (2019). Understanding the interplay of social commerce affordances and swift guanxi: An empirical study. Information & Management, 56(2), 213-224.
Liou, W. K., Bhagat, K. K., & Chang, C. Y. (2016). Beyond the flipped classroom: A highly interactive cloud-classroom (HIC) embedded into basic materials science courses. Journal of Science Education and Technology, 25(3), 460-473.
McLean, G., & Wilson, A. (2019). Shopping in the digital world: Examining customer engagement through augmented reality mobile applications. Computers in Human Behavior, 101, 210-224.
McMillan, S. J., & Hwang, J. S. (2002). Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31(3), 29-42.
Milgram, P., & Kishino, F. (1994). A taxonomy of mixed reality visual displays. IEICE TRANSACTIONS on Information and Systems, 77(12), 1321-1329.
Mooy, S. C., & Robben, H. S. (2002). Managing consumers’ product evaluations through direct product experience. Journal of Product & Brand Management, 11(7), 432-446.
Mouratidis, K., & Papagiannakis, A. (2021). COVID-19, internet, and mobility: The rise of telework, telehealth, e-learning, and e-shopping. Sustainable cities and society, 74, 103182.
Nikhashemi, S. R., Knight, H. H., Nusair, K., & Liat, C. B. (2021). Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services, 60, 102464.
Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of travel research, 46(2), 119-132.
Oliver, R. L. (1980). A cognitive model for the antecedents and consequences of satisfaction. Journal of Marketing Research (17), 460-469.
Örtqvist, D., & Liljedahl, M. (2010). Immersion and gameplay experience: A contingency framework. International Journal of Computer Games Technology, 2010, 6.
Osatuyi, B., Qin, H., Osatuyi, T., & Turel, O. (2020). When it comes to Satisfaction… It depends: An empirical examination of social commerce users. Computers in Human Behavior, 111, 1-11.
Ozturkcan, S. (2021). Service innovation: Using augmented reality in the IKEA Place app. Journal of Information Technology Teaching Cases, 11(1), 8-13.
Pallud, J., & Straub, D. W. (2014). Effective website design for experience-influenced environments: The case of high culture museums. Information & Management, 51(3), 359-373.
Pantano, E., & Servidio, R. (2012). Modeling innovative points of sales through virtual and immersive technologies. Journal of Retailing and Consumer Services, 19(3), 279-286.
Pantano, E., & Timmermans, H. (2014). What is smart for retailing?. Procedia Environmental Sciences, 22, 101-107.
Pantano, E., Rese, A., & Baier, D. (2017). Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets. Journal of Retailing and Consumer Services, 38, 81-95.
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard business review, 76, 97-105.
Pine, B. J., & Gilmore, J. H. (2013). The experience economy: past, present and future. In Handbook on the experience economy. Edward Elgar Publishing.
Poncin, I., & Mimoun, M. S. B. (2014). The impact of “e-atmospherics” on physical stores. Journal of Retailing and Consumer Services, 21(5), 851-859.
Porter, M. E., & Heppelmann, J. E. (2017). Why every organization needs an augmented reality strategy. Harvard Business Review, 6, 46-57.
Quadri-Felitti, D. L., & Fiore, A. M. (2013). Destination loyalty: Effects of wine tourists’ experiences, memories, and satisfaction on intentions. Tourism and Hospitality Research, 13(1), 47-62.
Radu, I. (2014). Augmented reality in education: a meta-review and cross-media analysis. Personal and Ubiquitous Computing, 18(6), 1533-1543.
Ratchford, B., Soysal, G., Zentner, A., & Gauri, D. K. (2022). Online and offline retailing: What we know and directions for future research. Journal of Retailing, 98(1), 152-177.
Rauschnabel, P. A., Babin, B. J., tom Dieck, M. C., Krey, N., & Jung, T. (2022). What is augmented reality marketing? Its definition, complexity, and future. Journal of business research, 142, 1140-1150.
Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019). Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. Journal of Retailing and Consumer Services, 49, 43-53.
Rese, A., Baier, D., Geyer-Schulz, A., & Schreiber, S. (2017). How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions. Technological Forecasting and Social Change, 124, 306-319.
Rochlen, L. R., Levine, R., & Tait, A. R. (2017). First person point of view augmented reality for central line insertion training: A usability and feasibility study. Simulation in healthcare: journal of the Society for Simulation in Healthcare, 12(1), 57.
Rowe, J. P., Shores, L. R., Mott, B. W., & Lester, J. C. (2011). Integrating learning, problem solving, and engagement in narrative-centered learning environments. International Journal of Artificial Intelligence in Education, 21(1-2), 115-133.
Salmi, H., Thuneberg, H., & Vainikainen, M. P. (2017). Making the invisible observable by Augmented Reality in informal science education context. International Journal of Science Education, Part B, 7(3), 253-268.
Schrader, C., & Bastiaens, T. (2012). Relations between the tendency to invest in virtual presence, actual virtual presence, and learning outcomes in educational computer games. International Journal of Human-Computer Interaction, 28(12), 775-783.
Sheth, J. (2020). Impact of Covid-19 on consumer behavior: Will the old habits return or die?. Journal of business research, 117, 280-283.
Song, H. J., Lee, C. K., Park, J. A., Hwang, Y. H., & Reisinger, Y. (2015). The influence of tourist experience on perceived value and satisfaction with temple stays: The experience economy theory. Journal of Travel & Tourism Marketing, 32(4), 401-415.
Song, J. H., & Zinkhan, G. M. (2008). Determinants of perceived web site interactivity. Journal of marketing, 72(2), 99-113.
Southall, H., Marmion, M., & Davies, A. (2019). Adapting Jake Knapp’s design sprint approach for AR/VR applications in digital heritage. In Augmented reality and virtual reality (pp. 59-70). Springer, Cham.
Spreng, R. A., & Olshavsky, R. W. (1993). A desires congruency model of consumer satisfaction. Journal of the Academy of Marketing Science, 21(3), 169-177.
Spreng, R. A., MacKenzie, S. B., & Olshavsky, R. W. (1996). A reexamination of the determinants of consumer satisfaction. Journal of marketing, 60(3), 15-32.
Statista, (2021), “Number of mobile augmented reality (AR) users worldwide from 2019 to 2024”, available at: https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/ (accessed December 27 2021).
Suh, A., & Prophet, J. (2018). The state of immersive technology research: A literature analysis. Computers in Human Behavior, 86, 77-90.
Suh, A., Cheung, C. M., Ahuja, M., & Wagner, C. (2017). Gamification in the workplace: The central role of the aesthetic experience. Journal of Management Information Systems, 34(1), 268-305.
Sung, E. C. (2021). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research, 122, 75-87.
Suzianti, A., & Paramadini, S. A. (2021). Continuance intention of e-learning: The condition and its connection with open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 97.
Talwar, S., Dhir, A., Khalil, A., Mohan, G., & Islam, A. N. (2020). Point of adoption and beyond. Initial trust and mobile-payment continuation intention. Journal of Retailing and Consumer Services, 55, 102086.
Tan, Y. C., Chandukala, S. R., & Reddy, S. K. (2022). Augmented reality in retail and its impact on sales. Journal of Marketing, 86(1), 48-66.
Tarng, W., Lin, Y. S., Lin, C. P., & Ou, K. L. (2016). Development of a lunar-phase observation system based on augmented reality and mobile learning technologies. Mobile Information Systems, 2016.
Tian, H., Grover, V., Zhao, J., & Jiang, Y. (2020). The differential impact of types of app innovation on customer evaluation. Information & Management, 57(7), 103358.
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Science, 39(2), 273-315.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: toward a unified view. MIS Quarterly, 27(3), 425-478.
Voorveld, H. A., Van Noort, G., & Duijn, M. (2013). Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management, 20(7), 608-622.
Wang, C. L. (2021). New frontiers and future directions in interactive marketing: inaugural Editorial. Journal of Research in Interactive Marketing, 15(1), 1-9.
Wang, T., Lin, C. L., & Su, Y. S. (2021). Continuance intention of university students and online learning during the COVID-19 pandemic: A modified expectation confirmation model perspective. Sustainability, 13(8), 4586.
Wang, Y. H. (2017). Exploring the effectiveness of integrating augmented reality-based materials to support writing activities. Computers & Education, 113, 162-176.
Wedel, M., Bigné, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing, 37(3), 443-465.
Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information systems research, 16(1), 85-102.
Wu, G., & Wu, G. (2006). Conceptualizing and measuring the perceived interactivity of websites. Journal of Current Issues & Research in Advertising, 28(1), 87-104.
Wu, H. K., Lee, S. W. Y., Chang, H. Y., & Liang, J. C. (2013). Current status, opportunities and challenges of augmented reality in education. Computers & education, 62, 41-49.
Wu, W. Y., Guo, J. Y., Li, Y. J., & Sun, Y. L. (2023). Research on the Design of Virtual Reality Online Education Information Presentation Based on Multi-Sensory Cognition. Inventions, 8(2), 63.
Xue, J., Liang, X., Xie, T., & Wang, H. (2020). See now, act now: How to interact with customers to enhance social commerce engagement? Information & Management, 57, 103324.
Yim, M. Y. C., & Park, S. Y. (2019). “I am not satisfied with my body, so I like augmented reality (AR)”: Consumer responses to AR-based product presentations. Journal of Business Research, 100, 581-589.
Yoo, W. S., Lee, Y., & Park, J. (2010). The role of interactivity in e-tailing: Creating value and increasing satisfaction. Journal of retailing and consumer services, 17(2), 89-96.
Yoon, S., Anderson, E., Lin, J., & Elinich, K. (2017). How augmented reality enables conceptual understanding of challenging science content. Journal of Educational Technology & Society, 20(1), 156.
Zanger, V., Meißner, M., & Rauschnabel, P. A. (2022). Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing. Psychology & Marketing, 39(7), 1285-1301.
Zhou, Y., Chen, J., & Wang, M. (2022). A meta-analytic review on incorporating virtual and augmented reality in museum learning. Educational Research Review, 36, 100454.
二、網路文獻資料
宇萌數位科技arplanet. (2019, Nov 5). AMC空中美語 - AR擴增實境遊戲字彙書｜宇萌數位科技 arplanet [video] YouTube. https://www.youtube.com/watch?v=wV-Cz-jufIc
宇萌數位科技arplanet. (2020, Aug 4). 宇萌數位科技 arplanet｜虛實智慧觀光新形態 ft. 臺博掌上博物館 [video] YouTube. https://www.youtube.com/watch?v=4C2cyRR-HY8
宇萌數位科技arplanet. (2021, Nov 2). winkiss應用 AR濾鏡讓你輕鬆行銷｜宇萌數位科技 arplanet[video] YouTube. https://www.youtube.com/watch?v=H6203giZujg
EsteeLauderTW 雅詩蘭黛台灣. (2018, May 17). 【雅詩蘭黛 Youcam線上試妝】輕鬆秒換百種唇彩，快速決選命定唇！ [video] YouTube. https://www.youtube.com/watch?v=7608e0xmwN8
IKEA. (2017, Sep 13). Say Hej to IKEA Place [video] YouTube. https://www.youtube.com/watch?v=UudV1VdFtuQ
The Official Pokémon YouTube channel. (2015, Sep 10). Discover Pokémon in the Real World with Pokémon GO! [video] YouTube. https://www.youtube.com/watch?v=2sj2iQyBTQs
|