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研究生:武氏雪絨
研究生(外文):VO THI TUYET NHUNG
論文名稱(外文):Vegetarian Consumption Awareness in Taiwan – An Integrating Study with Environmental and Personal Level Factors
指導教授:凃嘉峪凃嘉峪引用關係
指導教授(外文):TU, CHIA-YU
口試委員:張玉琳楊斯琴
口試委員(外文):CHAN, YU-LINYANG, SUE-CHIN
口試日期:2024-06-13
學位類別:碩士
校院名稱:銘傳大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2024
畢業學年度:112
語文別:英文
論文頁數:59
外文關鍵詞:VegetarianismHealth consciousnessReligious beliefsEnvironmental concernsAnimal welfare concernsPlant-based dietVegan lifestyleVegetarian dietVegetarian habits
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This thesis investigates the factors that potentially influence the spicy eating habits of Taiwanese people. Currently, along with the effects of global warming, increased air pollution, including constant epidemics, especially the recent COVID-19 pandemic, human health is becoming increasingly worse. more seriously affected. Therefore, having a diet is very important for protecting your health. A vegetarian diet is a sustainable mode of consuming plant foods and is considered to bring many health benefits to the environment. Furthermore, today people are also very concerned about ethics and religious beliefs, which have also become factors related to consumers' consumption of vegetarian diets. The research includes building and validating a theoretical model that sheds light on the relationship between factors and consumer behavior and consumption habits of vegetarian foods. Factors identified include health consciousness, religious beliefs, environmental concerns, and animal welfare concerns. The questionnaire design was based on previously researched literature and related studies, with variables measured using a 6-point Likert scale.

ACKNOWLEDGEMENTS I
ABSTRACTS II
TABLE OF CONTENTS III
LIST OF FIGURES V
LIST OF TABLES VI

CHAPTER ONE INTRODUCTION 1
1.1 Research Background 1
1.2 Research Motivation 3
1.3 Research Questions 6

CHAPTER TWO LITERATURE REVIEW 8
2.1 Personal Side Factors 8
2.1.1 Health Consciousness 8
2.1.2 Religious Beliefs 9
2.2 Vegetarianism Side Factors 10
2.2.1 Environmental Concerns 10
2.2.2 Animal Welfare Concerns 11
2.3 Vegetarianism Diet Habits 12

CHAPTER THREE RESEARCH METHOD 14
3.1 Research Framework and Hypotheses 14
3.2 Method 16
3.3 Sample Size 17
3.4 Measurement 17

CHAPTER FOUR RESEARCH RESULTS 20
4.1 Descriptive Analysis 20
4.2 Reliability Analysis 26
4.3 Factor Analysis 27
4.4 Correlation Analysis 30
4.5 Regression analysis 34

CHAPTER FIVE CONCLUSION AND DISCUSSION 36
5.1 Conclusion 36
5.2 Discussion 38
5.2.1 Theoretical Implications 38
5.2.2 Practical Implications 39
5.3 Research limitations and Future research direction 40
5.3.1 Research Limitations 40
5.3.2 Future Research Direction 41

REFERENCES 43
APPENDIX 47


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