臺灣博碩士論文加值系統

COVID-19全球大流行，導致了全球經濟和社會的動盪，也對人們現今日常生活產生深遠的影響。在台灣，疫情的蔓延也促使人們更加重視家庭和親情。在這種背景下，帶父母去旅行「孝親旅遊」成為了許多成年孩子的選擇。本研究旨在深入瞭解成年子女帶爸媽去旅行的旅遊動機、旅遊阻礙及旅遊體驗。本研究以曾經帶父母去海外旅行的成年子女為對象，針對不同年齡層的成年子女進行問卷調查，以捕捉不同世代之間的差異，本研究採用便利抽樣法進行研究樣本的抽樣，回收452份有效問卷，接著將以SPSS統計軟體進行敘述性分析、單因子變異數分析。研究結果顯示，成年子女帶父母出遊是一件意義重大的事情，不僅可以增進親子感情，年輕世代子女渴望可以和父母一起嘗試新的旅行目的地、新的旅行方式、新的旅遊活動。然而，在帶父母出遊的過程中，也可能會遇到一些挑戰，如人際間阻礙和世代衝突。因此，成年子女在規劃行程時，應充分考慮父母的意願和顧慮，並做好溝通和協調，讓旅程愉快和順利成行。研究結果可為旅行社在未來設計遊程時，提供客觀且符合不同旅遊族群的市場分析進行參考。

The global COVID-19 pandemic has caused significant disruptions to the global economy and society, also profoundly impacting people's daily lives. In Taiwan, the pandemic has also prompted people to place greater emphasis on family and kinship. In this context, "filial piety tourism," or taking parents on trips, has become a popular choice for many adult children. This study aims to gain a deeper understanding of the travel motivations, constraints, and experiences of adult children who travel overseas with their parents. The study targets adult children who have previously taken their parents on overseas trips and conducts a questionnaire survey among adult children of different age groups to capture intergenerational differences. The study employs a convenience sampling method to draw the research sample and collects 452 valid questionnaires. Subsequently, SPSS statistical software is used to conduct descriptive analysis and one-factor ANOVA. The results show that adult children taking their parents on trips is a meaningful event that can not only enhance parent-child relationships but also allow younger generations to experience new travel destinations, travel methods, and tourism activities with their parents. However, challenges may also arise during parent-child trips, such as interpersonal barriers and generational conflicts. Therefore, when planning itineraries, adult children should fully consider their parents' wishes and concerns, communicate and coordinate effectively, and ensure a pleasant and smooth trip. The research findings can provide objective market analyses that align with different tourist groups for travel agencies to reference when designing future tours.

摘 要 i
ABSTRACT iii
誌 謝 v
表目錄 viii
圖目錄 xi
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 5
第貳章 文獻回顧 7
第一節 旅旅動機 7
第二節 旅遊阻礙 11
第三節 旅遊體驗 14
第參章 研究方法 18
第一節 研究架構 18
第二節 操作型定義 19
第三節 研究假設 20
第四節 問卷設計 22
第五節 研究對象與測量方法 26
第六節 資料分析方法 26
第肆章 研究分析與結果 28
第一節 樣本特性分析 28
第二節 測量題項之敘述性分析 32
第三節 信度分析 35
第四節 人口統計變數在旅遊動機、旅遊阻礙、旅遊體驗的差異 36
第伍章 結論與建議 77
第一節 研究結論 77
第二節 研究建議 84
參考文獻 86
附錄 94

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