臺灣博碩士論文加值系統

本研究聚焦於HYWAY公司，透過深入分析探討了鍊鋸機產業中的經營模式與競爭策略。研究的主要目的是了解HYWAY公司如何在技術創新、市場營銷及供應鏈管理等方面取得成功，並面臨的挑戰及應對策略，並透過SWOT分析及五力分析找出對HYWAY公司未來發展最有利的經營策略。
研究發現，HYWAY公司在技術創新方面具有明顯優勢。公司投入大量資源進行研發，推出如鈦電鍍層汽缸等高性能產品，在多國專利和商標的申請進一步保護了公司的知識產權，並鞏固了其市場地位。在市場營銷方面，HYWAY公司運用了多樣化的行銷策略，特別是通過社群媒體進行品牌推廣。公司的行銷策略不僅成功提升了品牌知名度，也有效促進了銷售增長。供應鏈管理中HYWAY公司與供應商建立了緊密的合作關係，確保了供應鏈的穩定性和產品質量的一致性。但HYWAY公司也面臨一些挑戰，包括市場份額限制、國際競爭壓力以及全球市場的不確定性。這些挑戰要求公司在未來發展中必須持續創新，靈活應對市場變化。

This study focuses on HYWAY Company, conducting an in-depth analysis to explore the business model and competitive strategies within the chainsaw industry. The main objective of the research is to understand how HYWAY Company achieves success in areas such as technological innovation, marketing, and supply chain management, as well as the challenges it faces and the strategies to address them. Additionally, the study employs SWOT analysis and Porter's Five Forces analysis to identify the most advantageous business strategies for HYWAY Company's future development.
The research findings indicate that HYWAY Company has significant advantages in technological innovation. The company invests substantial resources in research and development, launching high-performance products such as titanium-coated cylinders. The application for multiple patents and trademarks further protects the company's intellectual property and consolidates its market position.In terms of marketing, HYWAY Company employs diversified marketing strategies, particularly leveraging social media for brand promotion. These marketing strategies have not only successfully enhanced brand awareness but also effectively boosted sales growth. In supply chain management, HYWAY Company has established close partnerships with suppliers, ensuring supply chain stability and product quality consistency.However, HYWAY Company also faces several challenges, including market share limitations, international competitive pressure, and global market uncertainties. These challenges require the company to continuously innovate and flexibly respond to market changes in its future development.

目錄
摘要 I
Abstract II
誌謝 III
目錄 IV
圖目錄 VI
表目錄 VII
第壹章 緒論 1
第一節 研究動機與背景 1
第二節 研究目的 2
第三節 研究流程 3
第貳章 文獻探討 5
第一節 鏈鋸機產業概況 5
第二節 產業自有品牌國際化探討 15
第三節 產業競爭策略分析 19
第叁章 研究方法 24
第一節 個案研究法 24
第二節 研究架構 26
第肆章 個案研究分析 30
第一節 個案公司的簡介及成長歷程 30
第二節 個案公司現況 35
第三節 目前個案公司的經營模式 43
第四節 公司競爭策略分析 46
第五節 公司未來發展建議 52
第伍章 結論 56
參考文獻 58
圖目錄
圖1.1研究流程圖 4
圖2.1成長預測圖 8
圖2.2五力分析架構圖 23
圖4.1龍門式處理設備 38
圖4.2陶瓷電鍍設備 38
圖4.3維式硬度計 39
圖4.4金像檢驗儀 39
圖4.5海威公司組織圖 40
圖4.6主要產品圖 42
圖4.7美國肯塔斯基參展圖 44
圖4.8 Meta粉專頁面圖 45
圖4.9 Linkedln粉專頁面圖 45
圖4.10 Youtube經營頁面圖 46
圖4.11 Youtube頻道分享圖 46
表目錄
表2.1 SOWT分析架構表 20
表3.1訪談對象一覽表 29
表4.1近3年營收狀況表 36
表4.2 廠內設備一覽表 37
表4.3 品質檢驗設備一覽表 39
表4.4 各部門主要職掌表 41
表4.5 SWOT分析表 48

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