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研究生:凌嫈琪
研究生(外文):Ying-chi Ling
論文名稱:多重任務情境對於Podcast使用與滿足的影響
論文名稱(外文):The Effect of Multitasking Context on Podcast Use and Gratification
指導教授:徐士傑徐士傑引用關係
指導教授(外文):Hsu,Shih-chieh
學位類別:碩士
校院名稱:國立中山大學
系所名稱:資訊管理學系研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2024
畢業學年度:112
語文別:中文
論文頁數:62
中文關鍵詞:播客多工任務使用與滿足寓教於樂性敘事運輸性認知負荷
外文關鍵詞:PodcastMultitaskingUsage and SatisfactionEdutainmentNarrative TransportationCognitive Load
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Podcast 以聽覺為主要媒介,且隨選隨聽、收聽渠道多元等因素,迅速佔領聲音數位媒體中的一席之地,過去研究針對聆聽Podcast的使用與滿足及多工任務情境的探討時,較少探究主任務對於使用者的認知負荷程度,對同時聆聽Podcast的使用與滿足感造成什麼樣的影響,透過本研究驗證結果,提供Podcast節目如何設計以加強聽眾想獲得的滿足感,進而提升節目收聽的忠誠度的方向。
本研究發現,當使用者越習慣多工處理情境,以及聆聽Podcast的時機也多處於多工情境下,主觀上使用者對主任務處理的從容程度也越高,另外,在多工任務情境下,容易覺得主任務單調乏味的使用者,往往能從容處理主任務,產生聆聽Podcast的動機,進而容易對聆聽節目產生寓教於樂及沈浸在節目內容中而帶來敘事運輸性的效果,這些都會對持續使用Podcast的意圖,以及完成任務的品質有正面影響。
Podcasts, with audio as the primary medium and features like on-demand listening and diverse listening channels, have rapidly gained prominence in the realm of digital audio media. Previous studies investigating podcast consumption and satisfaction, particularly in multitasking scenarios, have often overlooked the exploration of users'' perceived cognitive load in relation to primary tasks and the impact of simultaneous podcast listening on satisfaction. Through this research, we aim to validate results and provide insights into how podcast programs can be designed to enhance the satisfaction desired by listeners, ultimately increasing program loyalty.
This study reveals that users who are more accustomed to multitasking and frequently engage in podcast listening during multitasking situations subjectively perceive a higher level of ease in handling primary tasks. Additionally, users who find primary tasks monotonous in multitasking scenarios are more likely to handle primary tasks effortlessly, motivating them to listen to podcasts. This ease of handling tasks often leads to the enjoyment of educational content and immersion in the podcast''s narrative, resulting in a positive impact on the intention to continue using podcasts and the quality of task completion.
目錄
論⽂審定書 i
摘 要 ii
Abstract iii
第一章緒論1
第一節研究背景1
第二節研究動機2
第三節研究目的4
第二章文獻探討5
第一節Podcast的趨勢5
第二節多工任務需求7
第三節使用與滿足理論9
第四節認知負荷理論13
第五節Podcast使用意圖與效果16
第三章研究方法18
第一節研究模型與假說18
第二節構面定義與衡量24
第四章資料分析28
第一節樣本人口統計資料28
第二節衡量模型29
第三節模型及假說驗證40
第五章結論與建議44
第一節研究結果與建議44
第二節理論與實務意涵46
第三節研究限制47
第四節未來研究方向48
參考文獻49
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