臺灣博碩士論文加值系統

自工業革命以來，產品設計主要以市場需求為核心，雖然這種市場導向的設計模式推動了工業的迅速發展，但也帶來了工業污染和環境破壞等社會問題。1972年，維克多·帕帕涅克在其著作《真實世界的設計》中強調，設計師應該關注社會和環境問題，推動設計領域向社會需求導向的方向發展。然而，儘管社會設計的重要性日益凸顯，但在產品設計領域，對於社會設計的委託、支持和實施依然缺乏明確的理論和方法。相較於傳統的市場導向設計，社會設計的研究和理論相對匱乏，這凸顯出設計界需要更多的研究和討論，以發展出基於社會需求的新型設計模式。
本研究旨在探索並建立基於社會需求的新型設計服務模式，填補現有模式的缺口。針對在產品設計領域的委託服務案、支持和實施策略及方法依然缺乏有效的導入典範參考。本文以促進竹纖維產業的可持續發展為目標，提出社會設計的導入與實證初探研究。文獻分析顯示竹纖維作為一種環保材料，在台灣具有資源豐富、生長迅速和可降解的優勢。然而，竹纖維產業在產品設計與開發過程中面臨諸多挑戰，這些挑戰與社會設計的理論與方法密切相關。
本研究採用個案研究法，以深度訪談法，深入探索社會設計在竹纖維產業中的應用。研究對象為竹纖維新創相關產業，透過訪談A公司董事長、各部門主管及社會設計公司總監，收集並分析資料。訪談內容基於IDEO執行長Tim Brown提出的設計思考法，發展出六大訪談構面：（一）需求識別與問題定義（二）協同創新與多方參與（三）設計思考與創意實踐（四）可持續性與社會影響（五）策略實施與資源整合（六）評估與反饋機制，以深入分析竹纖維公司的社會設計策略及其執行規劃。
研究結果顯示，A公司透過需求識別、協同創新、多方參與和設計思考與創意實踐等方式，提升了材料應用的創新性和市場競爭力，對塑膠產業轉型具有關鍵作用。並透過評估與反饋機制，讓消費者更深入地認識竹纖維的應用與優勢，進一步推動了竹纖維產業的可持續發展。然而，在實際操作中仍然存在一些挑戰，例如開發成本過高和政府政策支持不足可能會影響可持續發展戰略的實施。因此，本研究也突顯了社會設計理念對於推動產業轉型和可持續發展的重要性。
本研究建議竹纖維公司深化社會設計方法的應用，強化跨界合作機制，注重設計思考培養，推進環保材料技術創新和應用，並加強社會設計理論與實踐結合。未來，需要更多的研究和討論，以進一步發展社會設計理念，推動產業轉型，實現社會、環境和經濟的可持續發展。並鼓勵更多有志於推動社會設計的產官學能夠在此研究中啟發更多社會創新及實踐的行動，提升產業轉型的新模式，落實社會、環境和經濟的可持續發展新型態模式。

Since the Industrial Revolution, product design has primarily centered around market demand. While this market-oriented design model has driven rapid industrial development, it has also led to social issues such as industrial pollution and environmental degradation. In 1972, Victor Papanek emphasized in his work Design for the Real World that designers should focus on social and environmental issues, advocating for a shift in the design field towards addressing social needs. However, despite the increasing recognition of the importance of social design, there remains a lack of clear theories and methods for commissioning, supporting, and implementing social design in the field of product design. Compared to traditional market-oriented design, research and theory on social design are relatively lacking, highlighting the need for more research and discussion in the design community to develop new design models based on social needs.
This study aims to explore and establish a new design service model based on social needs to fill the gaps in existing models. There is still a lack of effective paradigmatic references for commissioned services, support, and implementation strategies and methods in the field of product design. This paper proposes an exploratory study on the introduction and empirical application of social design, with the goal of promoting sustainable development in the bamboo fiber industry. Literature analysis shows that bamboo fiber, as an environmentally friendly material, possesses advantages such as abundant resources, rapid growth, and biodegradability in Taiwan. However, the bamboo fiber industry faces numerous challenges in the product design and development process, challenges closely related to the theories and methods of social design.
This study adopts a case study approach using in-depth interviews to explore the application of social design in the bamboo fiber industry. The research focuses on startups related to bamboo fiber, collecting and analyzing data through interviews with the chairman of Company A, department heads, and the director of a social design company. Interview content is structured around the six dimensions of design thinking proposed by IDEO CEO Tim Brown: (1) Need Identification and Problem Definition, (2) Collaborative Innovation and Multi-stakeholder Participation, (3) Design Thinking and Creative Practice, (4) Sustainability and Social Impact, (5) Strategy Implementation and Resource Integration, and (6) Evaluation and Feedback Mechanism, to thoroughly analyze the social design strategies and execution plans of bamboo fiber companies.
The research findings indicate that Company A has enhanced the innovativeness and market competitiveness of material applications through methods such as need identification, collaborative innovation, multi-stakeholder participation, and design thinking and creative practice, playing a critical role in the transformation of the plastic industry. Through evaluation and feedback mechanisms, consumers gain deeper insights into the applications and advantages of bamboo fiber, further promoting sustainable development in the bamboo fiber industry. However, there are still challenges in practical operations, such as high development costs and insufficient government policy support, which may affect the implementation of sustainable development strategies. Therefore, this study also underscores the importance of the concept of social design in driving industrial transformation and sustainable development.
This study recommends that bamboo fiber companies deepen their application of social design methods, strengthen cross-sector collaboration mechanisms, focus on cultivating design thinking, promote innovation and application of environmental material technologies, and enhance the integration of social design theory and practice. Future research and discussion are needed to further develop social design concepts, promote industrial transformation, and achieve sustainable social, environmental, and economic development. It also encourages more stakeholders from academia, industry, and government who are committed to promoting social design to take action based on this research, fostering more social innovation and practical implementation, and realizing new models for sustainable development in social, environmental, and economic dimensions.

誌謝 i
摘要 ii
ABSTRACT iv
目錄 vii
表目錄 ix
圖目錄 x
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的與假設 3
第四節 研究架構 4
第二章 文獻回顧 6
第一節 社會設計相關文獻 6
第二節 探討國內外社會設計顧問公司的案例 17
第三節 竹纖維產業相關文獻 25
第四節 社會設計顧問公司的角色與功能 31
第五節 社會設計在竹纖維產品開發中的應用 35
第三章 研究方法 41
第一節 研究方法 41
第二節 個案研究法 42
第三節 研究流程 49
第四章 研究結果分析與討論 51
第一節 深度訪談內容六大構面 52
第二節深度訪談內容六大構面彙整表 63
第三節 六大構面訪談之綜合結論 82
第四節 深度訪談內容六大構面彙整表 84
第五章 研究結論與建議 87
第一節 研究結論 87
第二節 研究建議 88
參考文獻 91
一、中文文獻 91
二、英文文獻 91
三、網站資訊 96
附錄 97

一、中文文獻
Brown,T.（2010）。設計思考改造世界（吳莉君譯）。聯經。（原著出版於2009年）
王秀雲、李宛儒（2022）前瞻工具箱 : 理論.方法與實踐（1版）。國立成功大學醫學科技與社會研究中心。
林承毅（2022）。未來的設計創造:打開你的五感六覺，對接場景、逆算時代!60堂設計未來的創意必修課。臺北:果力文化。
劉育成（2020a）。讓社會動起來：創新設計的原則與案例。指南新政電子報雙週刊，13，5-8。https://css.nccu.edu.tw/wp-content/uploads/2020/12/2_%E5%8A%89%E8%82%B2%E6%88%90_%E8%AE%93%E7%A4%BE%E6%9C%83%E5%8B%95%E8%B5%B7%E4%BE%86%EF%BC%9A%E5%89%B5%E6%96%B0%E8%A8%AD%E8%A8%88%E7%9A%84%E5%8E%9F%E5%89%87%E8%88%87%E6%A1%88%E4%BE%8B.pdf
鄭陸霖（2020）。尋常的社會設計：一位任性社會學者的選物展。新北市:雙囍出版。
二、英文文獻
Arifin, N. R., & Mahmud, S. N. D. (2021). A Systematic Literature Review of Design Thinking Application in STEM Integration. Creative Education, 12, 1558-1571. https://doi.org/10.4236/ce.2021.127118
Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544-559. https://doi.org/10.46743/2160-3715/2008.1573
Bhonde, D., Nagarnaik, P. B., & Parbat, P., &Waghe(2014). Physical and Mechanical Properties of Bamboo. Intern ational Journ al of Scientific & E ngineering, 5(1),455-459. https://www.researchgate.net/publication/271829605_Physical_and_Mechanical_Properties_of_Bamboo_Dendrocalmus_Strictus
Brown, T. (2008). Design Thinking. Havard A Business Review.
Brown, T. (2009). Change by design: How design thinking transforms organizations and inspires innovation. HarperCollins.
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43. https://myweb.uiowa.edu/dlgould/plugin/documents/Design_Thinking_for_Social_Innovation.pdf
Brown,I., & Gould, J. (2013). Qualitative studies of obesity: A review of methodology. Health. 5 (8C), 1-12. https://doi.org/10.4236/health.2013.58a3010
Buchanan, R. (1992). Wicked Problems in Design Thinking. Design Issues, 8(2), 5-21. https://doi.org/10.2307/1511637
Capra, F., (2015). The Systems View of Life: A Unifying Conception of Mind, Matter, and Life. The Journal of Natural and Social Philosophy, 11(2),242-249. https://cosmosandhistory.org/index.php/journal/article/view/503
Chang; Y. J., Schau, E M., & Matthias Finkbeiner (2012). Application of Life Cycle Sustainability Assessment to the Bamboo and Aluminum Bicycle in Surveying Social Risks of Developing Countries. MDP, 9(7), 1248. https://doi.org/10.3390/pr9071248
Chen, C., H. Li, A. Dauletbek, F. Shen, D. Hui, M. Gaff, R. Lorenzo, I. Corbi, O. Corbi, and M. Ashraf (2021) Properties and applications of bamboo fiber–A Current-State-of-the Art. Journal of Renewable Materials, 10(3), 605–624. https://doi.org/10.32604/jrm.2022.018685.
Chen, D. S., Cheng, L.-L., Hummels, C., & Koskinen, I. (2016). Social design: An introduction. International Journal of Design, 10(1), 1–5. https://pure.tue.nl/ws/portalfiles/portal/41867354/chensoci2016.pdf
Cresswell, J. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Sage Publications.
Frascara, J. (2002). Design and the social sciences: Making connections. CRC Press
Harrison, H., Birks, M., Franklin, R., & Mills, J. (2017). Case study research: Foundations and methodological orientations. Forum Qualitative Sozialforschung,18(1), 19. https://doi.org/10.17169/fqs-18.1.2655
Hartono, R., Heri Iswanto, A.H., Priadi, T., & Herawati, E. (2022). Physical, Chemical, and Mechanical Properties of Six Bamboo from Sumatera Island Indonesia and Its Potential Applications for Composite Materials, MDPI, 14(22):4868. https://doi.org/10.3390/polym14224868
Hasan K.M.F., Hasan K.M.N.A., Ahmed T., György S.-T., Pervez M.N., Bejó L., Sándor B., Alpár T. (2023). Sustainable bamboo fiber reinforced polymeric composites for structural applications: A mini review of recent advances and future prospects. Case Studies in Chemical and Environmental Engineering. 2023(8).100362. https://doi.org/10.1016/j.cscee.2023.100362
Imadi, S. R., Mahmood, I., & Kazi, A. G. (2014). Bamboo Fiber Processing, Properties, and Applications.,Hakeem, K. R., Jawaid, M., & Rashid, U. (Eds.), Biomass and Bioenergy (pp. 27-46). Guilford Press.
Joly, M., & Cipolla, C. (2013). Service design for social innovation: creating services from social innovation cases. A.A. Fernandes, R.M. Natal Jorge, L. Patrício, A. Medeiros (Eds) Paper presented at the 3rd INT. CONF. On Integration Of Design, Engineering & Management For Innovation Porto, Portugal.
Kandachar, P. (2013). Materials Experience: Chapter 7. Materials and Social Sustainability. Butterworth-Heinemann.
Kaur, N., Saxena, S., Gaur H.,& Priyanka, G. A.(2017) Review on bamboo fiber composites and its applications. IEEE. https://doi.org/ 10.1109/ICTUS.2017.8286123
Kumar, R., Ganguly, A., & Purohit, R. (2023). Properties and applications of bamboo and bamboo fibre composites. Materials Today: Proceedings.2023. https://doi.org/10.1016/j.matpr.2023.08.162
Manzini E. (2015). Design, When Everybody Design: an Introduction to Design for Social Innovation. Cambridge:MIT Press.
Oppenheim, A. N. (1992).Questionnaire design, interviewing and attitude measurement. London：Pinter Publishers.
Owen, R., Macnaghten, P. & Stilgoe, J. (2012). Responsible research and innovation: From science in society to science for society, Science and Public Policy 39(6):751–760 https://doi.org/10.1093/scipol/scs093.
Owen, R., Stilgoe, J., Macnaghten, P., Gorman, M., Fisher, E., & Guston, D. (2013). A framework for responsible innovation. Owen, R., Bessant, J., & Heintz Maggy (Eds.). In Responsible Innovation (pp. 27-50). London: Wiley.https://doi.org/10.1002/9781118551424.ch2
Papanek, V. (2005) Design for the Real World: Human Ecology and Social Change. Chicago: Academy Chicago Publishers.
Papanek,V. (1971). Design For The Real World. New York :Pantheon Books.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing,18, 5-14. https://doi.org/10.1002/dir.20015
Rabbi, M. S., Tansirul Islam, & Sadiqul Islam, G. M. (2021). Injection-molded natural fiber-reinforced polymer composites–a review. International Journal of Mechanical and Materials Engineering,16,15. https://doi.org/10.1186/s40712-021-00139-1.
Robert K. Yin (2017) Case Study Research and Applications: Design and Methods 6th Edition. SAGE Publications.
Sanders, E., & Stappers, P. J. (2008). Co-creation and the New Landscapes of Design. CoDesign, 4, 5-18. https://doi.org/10.1080/15710880701875068
Shea, Ａ. (2012). Designing For Social Change: Strategies for Community-Based Graphic Design. Princeton Architectural Press.
Sikder, A., & Bera, D., (2016). Bamboo as a green building material in construction industry - a review. In International Conference on Recent Advances in Mechanics and Materials, 2016. 269–273. https://doi.org/10.3390/buildings13102449
Simon, H. A. (1969). The Sciences of the Artificial. The MIT Press.
Suhaily,S., H.P.S., Abdul Khalil, Wan Nadirah, W.O., & Jawaid, M. (2013) Chapter 19 - Bamboo Based Biocomposites Material, Design and Applications.Intech Publication. https://doi.org/10.5772/56057
Thackara, J. (2006). In the Bubble Designing in a Complex World. USA: The MIT Press. https://doi.org/10.7551/mitpress/3702.001.0001
Tromp, N. (2013). Social Design: How products and services can help us act in ways that benefit society. [Unpublished doctoral dissertation]. Delft University of Technology.
Waite, M. (2010). Sustainable Textiles: the Role of Bamboo and a Comparison of Bamboo Textile properties. Journal of Textile and Apparel, Technology and Management 6(3).
三、網站資訊
Berry, C. (2021, November 21). Social Impact through Service Design: Case Studies from Health and Wellbeing. Smaply the Blog. https://www.smaply.com/blog/service-design-case-studies
DAM, R. F., & Siang, T. Y. (2023, October). The history of design thinking. The Interaction Design Foundation.https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history
La Bon（2018年1月31日）。設計思考，改變成真！Part 1。Medium。https://medium.com/@labontaiwan/%E8%A8%AD%E8%A8%88%E6%80%9D%E8%80%83-%E6%94%B9%E8%AE%8A%E6%88%90%E7%9C%9F-part-1-2a83e344f6e8
Shikha sony (2023, November 25). Bamboo Fiber Market Doubtless To Enhance Future Progress by | MOSO, Panda, Grasalva SAS. Medium. https://medium.com/@shikhasony666/bamboo-fiber-market-doubtless-to-enhance-future-progress-by-moso-panda-grasalva-sas-9d8e662261d1
石玉華（2022年9月15日）。社會設計：從研究到行動的橋樑。一塊設計。https://www.ji-co-design.com/post/ufotoolbook_socialdesign
遠見30（2021年5月21日）。SOCIAL DESIGN社會設計的18個創新。遠見。https://www.gvm.com.tw/article/53209