臺灣博碩士論文加值系統

社交媒體軟體在當今數位時代扮演著重要的角色，而短影音 APP 作為其中的一環，更是迅速崛起，成為使用者分享、創作和互動的主要平台，透過融合科技與使用者互動，它不僅改變了人們之間的溝通方式，更深刻地影響了娛樂方式與商業。
社交媒體軟體的興起可追溯至互聯網的發展。隨著網路科技的不斷進步，人們開始尋找一種更即時、更具互動性的溝通方式，社交媒體應運而生。它打破了地域限制，使得使用者能夠輕鬆地與全球範圍內的朋友、家人或陌生人連結。然而，儘管在提供創意內容和娛樂的同時，也面臨一些使用者感知的功能痛點。本研究採用「文獻探討」、「案例分析」、「問卷調查法」建立研究架構，首先探討短影音APP 發展及設計，並整理介面設計之原則，提供後續介面設計及操作流程的基礎，而後將市面上之熱門短影音 APP 相關應用程式案例作分析與調查，以了解使用者操作流程與體驗，並針對與使用者痛點作分析，藉以優化使用流程與功能，研究結果則運用上述歸納分析所得之結果進行本研究之創作設計，提供未來發展社交媒體軟件系統之參考。

Social media software plays an important role in today's digital era, and short video APP, as a part of it, has rapidly emerged and become the main platform for users to share, create and interact. By integrating technology and interacting with users, it not only It has changed the way people communicate with each other and has a more profound impact on culture, business and politics.
The rise of social media software can be traced to the development of the Internet. With the continuous advancement of network technology, people began to look for a more immediate and interactive way of communication, and social media came into being. It breaks geographical restrictions and allows users to easily connect with friends, family or strangers around the world. However, while providing creative content and convenience, it also faces some functional pain points perceived by users. This study uses "literature discussion", "case analysis", and "questionnaire survey method" to establish a research structure. It first discusses the development and design of short video APP, and organizes the principles of interface design to provide the basis for subsequent interface design and operation processes. Then it will Analyze and investigate popular short video APP related application cases on the market to understand the user operation process and experience, and analyze user pain points to optimize the use process and functions. The research results are obtained by using the above inductive analysis As a result, the creative design of this study was carried out to provide a reference for the future development of social media software systems.

致謝 i
摘要 ii
ABSTRACT iii
目錄 iv
表目錄 vii
圖目錄 vii
第壹章 緒論 1
第一節、研究背景與動機 1
第二節、研究目的與目標 4
第三節、研究範圍與限制 5
第四節、研究流程 7
第貳章 文獻探討 9
第一節、短影音 9
一、何謂短影音 9
二、短影音興起 10
三、短影音規劃之結構與準則 13
四、人工智慧進入短影音之發展 17
第二節、人機互動 19
一、認知心理學 19
二、人機互動模式 22
三、使用者經驗 23
四、短影音行為設計學 24
第三節、使用者介面 26
一、使用者介面原則 26
第參章 研究方法 30
第一節、研究方法與流程 30
第二節、案例背景與分析 31
一、Tiktok 案例背景與分析 32
二、Instagram 案例背景與分析 40
三、Facebook 案例背景與分析 48
四、小紅書 背景與分析 56
第三節、前測問卷調查 65
一、短影音APP使用情況 66
二、短影音APP使用介面偏好 68
三、短影音APP未來發展性 73
第四節、綜合結論與分析 75
第肆章、研究創作與設計 79
一、註冊流程新增個性化設定 79
二、首頁介面設計改善 81
三、使用者反饋方式改善 83
四、新增人工智慧功能應用於創作 85
五、改善使用者提出之細項介面改善 94
第伍章、結論與建議 97
一、註冊流程新增個性化設定 97
二、首頁介面設計改善 98
三、使用者反饋方式改善 99
四、新增人工智慧功能應用於創作 99
五、改善使用者提出之細項介面改善 101
第陸章、文獻參考 103
附件 111

林郁棋 (2023)。台灣年輕人間爆紅的「小紅書」是什麼？免費課程任你上、人人都能當網紅賺錢…揭「中國版IG」7大特別之處。風傳媒。取自http://www/storm.mg/lifestyle/3443657
林展顏 (2023)。低專注世代：是什麼讓短影片成為趨勢？短影片的研究案例。Medium。取自https://medium.com/as-a-product-designer/%E4%BD%8E%E5%B0%88%E6%B3%A8%E4%B8%96%E4%BB%A3%E6%98%AF%E4%BB%80%E9%BA%BC%E8%AE%93%E7%9F%AD%E5%BD%B1%E7%89%87%E6%88%90%E7%82%BA%E8%B6%A8%E5%8B%A2-%E7%9F%AD%E5%BD%B1%E7%89%87%E7%9A%84%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6-5ae6c94ad5df
陳建均 (2021)。TikTok讓Z世代愛不釋手！揭開背後的演算法秘密。數位時代。取自https://www.bnext.com.tw/article/66625/tiktok-algorithm
魯皓平 (2023)。令人成癮的魔力？專家：你應該戒掉短影音的6個關鍵原因。遠見雜誌。取自https://www.gvm.com.tw/article/106249
蔡軒澈 (2018)。你了解IG嗎？13-24歲的人為什麼、又如何使用IG？。天下雜誌。取自https://www.cw.com.tw/article/5087930?template=fashion
鄭麗玉 (2006)。認知心理學：理論與應用。臺北市：五南。
廖梓鈞 (2023)。 TikTok的挑戰風波與青少年的影響：演算法推送與使用者行為分析。新媒體研究期刊, 10(2), 45-60.
龍斯雲 (2000). 隨著網際網路技術演進，電腦的發展重點已經著重在人機介面上. 科技發展期刊, 12(3), 45-50.
Tobey (2023)。2023 台灣最新網路使用報告！8 大數據亮點一次看。騰學廣告科技。取自https://www.tenmax.io/tw/archives/72881
Tommy Wan (2018)。Instagram改版爭議？回顧IG歷年演變史。LIFESTYLE。取自https://www.elle.com.hk/life/instagram-history
「短影音製作終極指南。」(2023)。FANSFEED。取自https://fansfeed.com.tw/article?id=586
「TikTok什麼時候成立的？ TikTok的真實歷史。」 (2023)。Venturer。取自https://theventurer.co/zh/when-did-tiktok-come-out/
Andreina, V. (2023). Innovation in Short Video Platforms: Trends and Technological Advancements. Tech Insights Journal.
Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665-694. https://doi.org/10.2307/3250951
Alexa, N. (2024). How AI Is Changing the Video Production Industry. 取自https://www.lemonlight.com/blog/how-ai-is-changing-the-video-production-industry/
Apple Human Interface Guidelines. (n.d.). human-interface-guidelines. 取自https://developer.apple.com/design/human-interface-guidelines/designing-for-ios
Alexander, S. (2023). Analysis on TikTok's AI-driven recommendation system. 取自https://www.linkedin.com/pulse/ai-behind-tiktoks-addictive-algorithm-simple-alexander-stahl/
Anderson, M., & Jiang, J. (2018). Teens, Social Media & Technology 2018. Pew Research Center. 取自https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bhatia-Lin, A., Boon-Dooley, A., Roberts, M. K., Pronai, C., Fisher, D., Parker, L., … Darnell, D. (2019). Ethical and Regulatory Considerations for Using Social Media Platforms to Locate and Track Research Participants. The American Journal of Bioethics, 19(6), 47–61. https://doi.org/10.1080/15265161.2019.1602176
Barnes, S. J., & Pressey, A. D. (2014). The Dark Side of Information Technology Use: Individuals, Organizations, and Social Consequences. Information Systems Journal, 24(3), 185-194. https://doi.org/10.1111/isj.12027
Barnes, S. J., Pressey, A. D., & Scornavacca, E. (2019). Mobile Ubiquity: Understanding the Relationship between Cognitive Absorption, Use Intensity, and Addiction. Computers in Human Behavior, 90, 246-258. https://doi.org/10.1016/j.chb.2018.09.013
Bandura, A. (1990). Social cognitive theory of mass communication. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research, 61-90. Lawrence Erlbaum Associates, Inc. http://cogweb.ucla.edu/crp/Media/Bandura_01.pdf
Bretous , M. (2024). 6 Short-Form Video Trends Marketers Should Watch in 2024. 取自 https://blog.hubspot.com/marketing/short-form-video-trends
Broadbent, D. E. (1958). Perception and Communication. Oxford, ENG:Pergamon Press.
Calanthe, H., & Maria, L. (2024). The Impact of TikTok Usage on Mental Health. Journal of Social Media Studies, 14, https://doi.org/10.3389/fpsyg.2023.1127210
Claudiu, G., & Monica, L. (2023). Algorithmic Echo Chambers: The Role of Personalized Content in Shaping Beliefs. International Journal of Behavioral Sciences, 25(1), 69-70. https://doi.org/10.1093/ijnp/pyac032.096
Covington, P., Adams, J., & Sargin, E. (2016). Deep Neural Networks for YouTube Recommendations. Proceedings of the 10th ACM Conference on Recommender Systems (RecSys '16). ACM, 191-198. https://doi.org/10.1145/2959100.2959190
Cooper, A. (1999). The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. Hudson, NJ:Sams - Pearson Education.
Constantine, L. L., & Lockwood, L. A. D. (1999). Software for Use: A Practical Guide to the Models and Methods of Usage-Centered Design. Hudson, NJ:Addison-Wesley Professional.
Eyal, N. (2014). Hooked: How to Build Habit-Forming Products. London, CF:Portfolio.
Elizabeth, G. (2018). The Rise of Short Video Content: How Smartphones and High-Speed Internet Have Transformed Media Consumption. New Media Publishing. 取自https://www.streamingvalley.nl/the-rise-of-short-form-videos-changing-the-landscape-of-digital-content-consumption/
Fisk, A. D., Czaja, S. J., Rogers, W. A., Charness, N., & Sharit, J. (2004). Design for Older Adults: Principles and Creative Human Factors Approaches. Boca Raton, FL:CRC Press.
Fogg, B. J. (2009). Persuasive Technology: Using Computers to Change What We Think and Do. Burlington, VT:Morgan Kaufmann.
Goggin, G. (2014). Understanding Mobile Internet: The End of New Media? New Media & Society, 16(4), 571-577. https://doi.org/10.1177/1461444814543996
Herlocker, J. L., Konstan, J. A., Terveen, L. G., & Riedl, J. T. (2004). Evaluating collaborative filtering recommender systems. ACM Transactions on Information Systems (TOIS),22(1), 5-53. https://doi.org/10.1145/963770.963772
Hoffman, D. L., & Novak, T. P. (2009). Flow Online: Lessons Learned and Future Prospects. Journal of Interactive Marketing, 23(1), 23-34. https://doi.org/10.1016/j.intmar.2008.10.003
Hou, L., Xiong, J., Jiang, X., & Song, Y. (2019). The Impact of Cognitive Absorption on User Behavior in Social Media: A Case Study of TikTok. International Journal of Information Management, 46, 101-110. https://doi.org/10.1016/j.ijinfomgt.2018.11.015
Hassenzahl, M., Diefenbach, S., & Göritz, A. (2010). Needs, affect, and interactive products – Facets of user experience. Interacting with Computers, 22(5), 353-362.https://doi.org/10.1016/j.intcom.2010.04.002
Interaction Design Foundation. (n.d.). Mobile User Interface Design. 取自https://www.interaction-design.org/courses/mobile-ui-design-course
James, W. (1890). The principles of psychology. Henry Holt and Company.http://dx.doi.org/10.1037/11059-000
Juntae, D. (2022). The Rise of Short Video Content: Factors Behind the Trend. Media and Technology Journal, 14(3), 56-67.
Kaye, B. K. (2020). Journal of Social Media Studies. Social Media Research Institute.https://doi.org/10.1080/23808985.2023.2169953
Kamaruggin, N., & Sulaiman, S. (2018). Understanding Interface Design Principles and Elements Guidelines: A Content Analysis of Established Scholars. Proceedings of the Art and Design International Conference (AnDIC 2016) , 89-100.https://doi.org/10.1007/978-981-13-0487-3_11
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk . Econometrica, 47(2), 263-291. https://doi.org/10.2307/1914185
Kim, C., Self, J. A., & Jieun, B. (2018). Understanding user emotions and satisfaction with interactive products. Journal of Usability Studies, 13(2), 95-110.DOI: 10.14569/IJACSA.2020.0110926
Lord, R. G., & Maher, K. J. (1990). Alternative Information-Processing Models and Their Implications for Theory, Research, and Practice. The Academy of Management Review,15(1), 9-28. https://doi.org/10.2307/258103
Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57(9), 705-717.https://doi.org/10.1037/0003-066X.57.9.705
Lidwell, W., Holden, K., & Butler, J. (2003). Universal Principles of Design. Beverly, MA:Rockport Publishers.
Mims, C. (2019). TikTok's Addictive Secret: Understanding the App's AI-Driven Success. The Wall Street Journal. Retrieved from
Mashdigi (2023). ByteDance's deployment of large natural language models and AI-driven consumer services. 取自 https://jobs.bytedance.com/en/position/7262545908008454458/detail
McFarland, A. (2015). Designing Effective User Interfaces for Short Video Platforms: Usability and User Experience Considerations. Journal of Interactive Media Design, 7(1), 25-40.
Norman, D. A. (2013). The Design of Everyday Things (Revised). New York, NY:Basic Books.
OSR Journal of Business and Management. (2021). Analysis of User Interaction on Short Video Platforms. OSR Journal of Business and Management, 12(4), 78-92.
Preece, J., Rogers, Y., & Sharp, H. (2017). Interaction Design: Beyond Human-Computer Interaction (4th ed.). Hoboken, NJ:John Wiley & Sons Inc.
Preece, J., Rogers, Y., Sharp, H., Benyon, D., & Holland, S. (1994). Human-Computer Interaction. Boston, MS:Addison-Wesley.
Resnick, P., & Varian, H. R. (1997). Recommender Systems. Communications of the ACM, 40(3), 56-58.
Sweller, J. (1988). Cognitive load during problem solving: Effects on learning. Cognitive Science, 12(2), 257-285. https://doi.org/10.1207/s15516709cog1202_4
Sukamto, R. A., & Wibisono, S. S. (2020). User experience as an important part of user-centered product development. Journal of Usability Studies, 15(3), 120-132.DOI: 10.1109/ICSITech49800.2020.9392044
Smith, B. (2021). TikTok's Algorithm and Its Four Key Goals: User Value, Long-Term User Value, Creator Value, and Platform Value. Journal of Social Media Studies, 5(2), 123-135.
Soegaard, M. (2023). Mobile User Interface Design: Principles and Practices. Interaction Design Foundation.
Sharma, A. (2023). Comprehensive Guide to Creating Short Video Application Platforms. Tech Innovators Journal, 11(2), 45-59.
Sharma, V. (n.d.). Comprehensive Guide to Creating Short Video Platforms. 取自https://ideausher.com/blog/how-to-make-a-short-video-app-platform/
Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In W. G. Austin & S. Worchel (Eds.), The social psychology of intergroup relations, 33-47.doi：10.4236/psych.2013.43A052
Visual Design in Material. (n.d.). Material Design. 取自https://m2.material.io/design/introduction
Wenting , W., Younghwan, P., Sixue, W.,& Zhaoyang, D. (2022). RESEARCH ON SHORT FORMAT VIDEO APPLICATION DESIGN STRATEGY BASED ON USER EXPERIENCE AND EMOTION REGULATION. International Journal of Neuropsychopharmacology,25(1), 69-70. https://doi.org/10.1093/ijnp/pyac032.096
Wang, X. (2020). Understanding the Rise of TikTok: An Analysis of the Popular Short-Video App. Journal of Digital and Social Media Marketing, 8(3), 275-283. https://doi.org/10.1515/omgc-2022-0040
Wendel, S. (2013). Designing for Behavior Change: Applying Psychology and Behavioral Economics. Paris, KY:O'Reilly Media.
Yao ,Q., Bahiyah , O.,& Alessandro ,M. (2022). The addiction behavior of short-form video app TikTok: The information quality and system quality perspective. Organizational Psychology, 13, https://doi.org/10.3389/fpsyg.2022.932805