臺灣博碩士論文加值系統

先進技術在海事產業的應用帶來了渡輪運輸的各種創新。自主渡輪的引入有可能徹底改變渡輪市場。自主渡輪秉承可持續發展的精神，預計在運營過程中將比傳統渡輪更具成本效益和安全性。因此，一些國家的渡輪運營商已開始在各自的水道上運行自主渡輪，以促進河岸間的乘客運輸。這項創新技術超乎想象地有能力改變傳統的渡輪運營商業模式。自主渡輪的出現為市場帶來了顛覆性的機會，影響了收入模式、價值主張和現有渡輪業務實踐中的價值鏈重整。然而，鑑於自主渡輪是為乘客通勤而設計的，因此有必要考慮潛在乘客的觀點。

本研究深入探討了自主渡輪的發展軌跡，特別側重於了解公眾對其的看法。目的是制定政策並解決自主渡輪早期在現有航線實施時遭遇的實際問題，這些政策可作為對政府或自主渡輪運營商的建議。該研究的對象是印尼民眾，這些民眾認識到渡輪對該國的物流和乘客運輸至關重要。問卷通過便利抽樣和社交媒體在線分發，共收到 500 名受訪者的回應。該研究檢視了將感知知識擴展到計劃行為理論（TPB），以理解公眾對自主渡輪使用意圖的看法。結構方程模型（SEM）用於檢驗提出的假設。

結果表明，主觀規範和態度顯著影響印尼人使用自主渡輪的意圖。此外，感知知識的擴展通過態度變數間接影響意圖，但未能直接影響意圖。此外，男性和女性在使用自主渡輪的意圖方面沒有顯著差異。

根據這些結果，本研究建議在自主渡輪引入的初期階段，制定旨在提高對於自駕船的認知和參與度的管理和營銷策略。此外，本研究還指出自身的研究限制並對這個不斷發展的領域中的未來研究機會提出建議。

The application of advanced technology in the maritime industry have brought forth
various innovations in ferry transportation. The introduction of autonomous ferries in the maritime transportation service industry holds the potential to revolutionize the ferry market. Embracing the spirit of sustainability, autonomous ferries are anticipated to offer cost-efficiency and enhanced safety compared to traditional ferries during operation. As a result, ferry operators in several countries have begun operating them in their respective waterways to facilitate passenger transportation across riverbanks. This innovative technology possesses the capacity to reshape the conventional business model of ferry operations beyond imagination. The advent of autonomous ferries presents opportunities for disrupting market, affecting revenue models, value propositions, and value chain configurations within existing ferry business practices. However, given that autonomous ferries are designed for passenger commuting, it is imperative to consider the perspective of potential passengers.

This study delves into the ongoing development of autonomous ferries, particularly
focusing on understanding the public's perspective on them. The aim is to develop policies and address practical concerns for the early implementation of autonomous ferries into existing routes, which can serve as recommendations to the government or autonomous ferry operators. The study targets Indonesian individuals, recognizing that ferries are crucial for logistics and passenger movement in the country. The questionnaire was distributed online using convenience sampling and social media, garnering responses from a total of 500 respondents. The study examines the extension of perceived knowledge to the Theory of Planned Behaviour (TPB) to comprehend the public's intent regarding autonomous ferries using intention. Structural Equation Modelling (SEM) was conducted to test the proposed hypotheses.

The results indicate that subjective norm and attitude significantly influence the intention to use autonomous ferries among Indonesian individuals. Moreover, the extension of perceived knowledge indirectly affects intention through the attitude variable but fails to directly influence intention. Additionally, there is no significant difference between males and females regarding their intention to use autonomous ferries.

In light of these results, the study recommends managerial and marketing strategies aimed at raising awareness and engagement with autonomous ferries during the initial stages of introduction. Additionally, the study identifies limitations and suggests opportunities for future research in this evolving field

Acknowledgment i
摘要 ii
Abstract iii
List of Table v
List of Figure vi
Table of Content vii
Chapter 1 Introduction 1
1.1. Research Background and Motivation 1
1.2. Research Problem 3
1.2.1. Purpose 4
1.2.2. Research Questions 4
1.3. Research Structure 5
Chapter 2 Literature Review 6
2.2. Ferry Transportation 6
2.3. Autonomy in Ship Technology 10
2.4. Knowledge Perception of the Autonomous Ferry 13
2.5. Theories in Adopting an Innovation 15
2.5.1. Diffusion of Innovation Theory 16
2.5.2. Theory of Acceptance Model 17
2.5.3. Theory of Planned Behaviour 18
2.6. Applying an Extended Theory of Planned Behaviour in Adoption of Autonomous Ferry 20
Chapter 3 Methodology 22
3.1. Proposed Model and Hypotheses Development 22
3.1.1. Subjective Norm Concerning Intention to Use Autonomous Ferry 23
3.1.2. Attitude Towards Intention to Use Autonomous Ferry 24
3.1.3. Perceived Behaviour Control in Intention to Use Autonomous Ferry 24
3.1.4. Perceived Knowledge 25
3.2. Survey Design and Sampling 26
Chapter 4 Data Analysis 28
4.1. Respondent’s Data Analysis 28
4.2. Measurement Model Analysis 33
4.3. Structural Model Analysis and Hypothesis Test 35
4.4. Discussion of Findings 37
4.5. Theoretical and Practical Implication 39
Chapter 5 Conclusion and Suggestion 41
5.1. Conclusion 41
5.2. Limitation and Future Research 42
References 44
Appendix A 62
Appendix B 64
Appendix C 68

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