跳到主要內容

臺灣博碩士論文加值系統

(44.211.31.134) 您好!臺灣時間:2024/07/22 18:20
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:王健勇
研究生(外文):Pyae Sone Tun
論文名稱:GOP Inc. 商業計畫書: 環境友善的餐飲包裝以推動緬甸環境永續
論文名稱(外文):Business Plan for GOP Inc.: Eco-Friendly Food & Drink Packaging for Environmental Sustainability in Myanmar
指導教授:堯里昂
指導教授(外文):Leon van Jaarsveldt
口試委員:鄭名道許文馨
口試委員(外文):Cheng Ming DawWen Hsin Hsu
口試日期:2024-01-19
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2024
畢業學年度:112
論文頁數:110
中文關鍵詞:商業計劃環境永續性緬甸環保食品包裝
外文關鍵詞:business planenvironmental sustainabilityMyanmareco-friendly food packaging
DOI:10.6342/NTU202400492
相關次數:
  • 被引用被引用:0
  • 點閱點閱:18
  • 評分評分:
  • 下載下載:2
  • 收藏至我的研究室書目清單書目收藏:0
GOP Inc. produces and sells PE-coated paper food and drink packaging for food takeout in Myanmar. GOP Inc. aims to leverage a sustainable advantage compared to Myanmar's typical food packaging practices. The primary objective is to offer highly biodegradable paper-based food packaging that benefits the environment and society. Products are designed to be suitable for all kinds of restaurant chains and convenient to consumers who care for environmentally friendly packaging. The food and beverage industry has been identified as the most appropriate and promising sector for the target market for product differentiation during the initial phase of the business plan. GOP Inc. targets F&B restaurant chains, wholesalers, retailers, online food sellers, ghost kitchens, street food vendors, catering, coffee and drink shops.
GOP Inc. invests US$ 476,190 (1 billion Myanmar Kyats) by the owner and will operate fully as a sole proprietorship. The company will build the factory and install the folding and printing machines in Pyay, Myanmar. Raw materials are both imported and sourced locally for production purposes. GOP Inc. plans to allocate funding towards developing its platform, workforce, marketing, advertising, and other essential expenses, believing this will lead to healthy and effective growth.
In the future, GOP Inc. is considering extending the product expansion lines and raw material differentiation from agricultural-based materials to generate more revenue and sustain the business. Therefore, this business plan aims to evaluate the feasibility of GOP Inc. business model and its potential long-term profitability.
Table of Contents
Acknowledgments iii
Executive Summary iv
Motivation v
List of Figures vi
List of Tables vii
Chapter 1. Introduction 1
1.1 Market Overview 1
1.2 Myanmar F&B Market 2
1.3 Myanmar Packaging Market 3
1.4 Myanmar Food Packaging Culture 5
Chapter 2. Business Concept of GOP Inc. 8
2.1 Company Introduction 8
2.2 Product Scenario 9
2.3 Materials and Technologies 11
2.4 Target Segment 12
2.5 Primary Investor or Source of Funding 13
Chapter 3. Market Analysis 14
3.1 Porter's 5 Forces Analysis 14
3.2 Swot Analysis 16
3.3 Pestel Analysis 19
3.4 Consumer Behavioral Research 33
Chapter 4. Business Models 44
4.1 The Value Proposition Canvas 44
4.2 Business Model Canvas 49
Chapter 5. Marketing 4ps Strategy 59
5.1 Product 59
5.2 Price 60
5.3 Place 61
5.4 Promotion 63
Chapter 6. Administration and Human Resource Functions 65
6.1 Organizational Structure and Functionalities 65
6.2 Human Resource Management Procedures 78
Chapter 7. Financial Projection 81
7.2 Key Assumptions on Financial Statement Projection 81
7.2 Key Assumption on Income Statement Projection 83
7.3 Break-Even Analysis 85
Chapter 8. Uncertainty And Risk 89
Chapter 9. Future Plan and Exit Strategy 90
References 91
Appendixes 97
Appendix A: Survey Questionnaires in English 97
Appendix B: Survey Questionnaires in Burmese 103
Appendix C: Lists of Potential Partners (Associations) 109
Appendix D: Possible Factory Land 110
References
AICPA & CIMA. (2013). Porter’s Five Forces of Competitive Position Analysis AICPA & CIMA Retrieved September 19, 2023 from https://www.aicpa-cima.com/resources/article/porters-five-forces-of-competitive-position-analysis
Ali, S. S., Abdelkarim, E. A., Elsamahy, T., Al-Tohamy, R., Li, F., Kornaros, M., Zuorro, A., & Sun, D. Z. (2023). Bioplastic production in terms of life cycle assessment: A state-of-the-art review. Environmental Science and Ecotechnology, 15, 100254. https://doi.org/10.1016/j.ese.2023.100254
American Soybean Association. (2022). Soy-Based Ink. American Soybean Association. Retrieved August 16, 2023 from https://soygrowers.com/soy-ink-seal/
Carlota. (2019). Is PLA filament actually biodegradable? 3Dnatives. Retrieved November 23, 2023 from https://www.3dnatives.com/en/pla-filament-230720194/
Certvalue. (2023). GMP certification in Burma Certvalue. Retrieved November 17, 2023 from https://www.certvalue.com/gmp-certification-in-burma/
Charltons Myanmar. (2024). SMEs in Myanmar. Charltons Myanmar Retrieved January 23, 2024 from https://www.charltonsmyanmar.com/myanmar-economy/smes-in-myanmar/
Clapp, P. A., & Tower, J. (2023). Two Years of Myanmar’s Junta: Regional Instability, Surging Organized Crime. The United States Institute of Peace Retrieved August 3, 2023 from https://www.usip.org/publications/2023/02/two-years-myanmars-junta-regional-instability-surging-organized-crime
ECD MONREC. (2018). National Waste Management Strategy and Master Plan for Myanmar (2018-2030). M. o. t. N. R. a. E. Environmental Conservation Department (ECD) & t. R. o. t. U. o. M. Conservation (MONREC), 2018. https://www.iges.or.jp/en/publication_documents/pub/policysubmission/en/10850/Final-Myanmar_WMSAM_0829.pdf
ecommerceDB. (2018). eCommerce market in Myanmar https://ecommercedb.com/markets/mm/all
Edwards, K. A., Mansaray, K., Myint, T. D., Hayati, F., & Maw, A. K. M. (2023). Myanmar Economic Monitor : Challenges amid conflict. W. B. Group. https://documents1.worldbank.org/curated/en/099121123082084971/pdf/P5006630739fd70a00a66c0e15bf7b34917.pdf
Everson, M., & Freyta, A. (2001). Background information on Recycling Symbols. unicode.org. https://www.unicode.org/L2/L2001/01146-N2342-Recycling.pdf
Factocert. (2021). ISO Certification In Myanamr. Factocert. Retrieved August 24,2023 from https://factocert.com/myanmar/iso-certification-in-myanmar/
Fastbase. (n.d.). List of paper mill in Myanmar https://www.fastbase.com/countryindex/myanmar/p/paper-mill
FSSC. (2023a). Become Certified. FSSC. Retrieved September 2, 2023 from https://www.fssc.com/schemes/how-to-become-certified/
FSSC. (2023b). Packaging. FSSC. Retrieved September 2, 2023 from https://www.fssc.com/benefits/packaging-manufacturing/
Hesse, D. J. (n.d.). A Journey Towards Circular Economy in Myanmar. SWITCH Asia. Retrieved August 13, 2023 from https://www.switch-asia.eu/news/prevent-plastics-a-journey-towards-circular-economy-in-myanmar/
Hlaing, A. T., & TheanNgarm, Y. (2023). Myanmar: Myanmar Requires Registration Of Online Retail Businesses https://www.mondaq.com/corporate-and-company-law/1349158/myanmar-requires-registration-of-online-retail-businesses
ISO. (2013). ISO/TS 22002-4:2013(en) Prerequisite programmes on food safety — Part 4: Food packaging manufacturing. ISO. Retrieved August 24, 2023 from https://www.iso.org/obp/ui/en/#iso:std:60969:en
ISO. (2015). ISO 9001:2015(en) Quality management systems — Requirements. ISO. Retrieved August 23, 2023 from https://www.iso.org/obp/ui/en/#iso:std:iso:9001:ed-5:v1:en
ISO. (2023). ISO 22000 Food safety management. Retrieved August 24, 2023 from https://www.iso.org/iso-22000-food-safety-management.html
Jagath, P., Matthew, Ohnmar, & Hlaing, M. T. (2016). Quick Study on Waste Management in Myanmar: Current Situation and Key Challenges. Institute for Global Environmental Strategies. https://www.iges.or.jp/en/pub/quick-study-waste-management-myanmar-current/en
Jeske, F. (2019). SURVEY ON PLASTIC WASTE IN THE AYEYARWADY, 2018-2019. F. Myanmar. https://drive.google.com/file/d/177fcj4Sr4z5NNC8GLMINkeu8ZL_pyfeH/view
Kemp, S. (2023a). Digital 2023: Myanmar. DATAREPORTAL Retrieved August 16, 2023 from https://datareportal.com/reports/digital-2023-myanmar
Kemp, S. (2023b). Digital 2023: Myanmar — DataReportal – Global Digital Insights. DataReportal - Global Digital Insights. Retrieved 11 November, 2023 from https://datareportal.com/reports/digital-2023-myanmar?rq=myanmar
Labeling Requirement for the Business, (2019). https://www.myanmartradeportal.gov.mm/index.php/en/legal/271
Laurent C. M. Lebreton, Joost van der Zwet, Jan-Willem Damsteeg, Boyan Slat, Anthony Andrady, & Reisser, J. (2017). River plastic emissions to the world’s oceans - Nature Communications. Nature. https://doi.org/10.1038/ncomms15611 (2017)
Maizland, L. (2022). Myanmar’s Troubled History: Coups, Military Rule, and Ethnic Conflict. Council on Foreign Relations. Retrieved August 6, 2022 from https://www.cfr.org/backgrounder/myanmar-history-coup-military-rule-ethnic-conflict-rohingya
Market Research Myanmar. (2022). Opportunities for Growth in Myanmar’s F&B Industry. Market Research Myanmar. Retrieved August 12, 2023 from https://www.researchinmyanmar.com/insight/opportunities-for-growth-in-myanmar-f%26b-industry
Market Research Myanmar. (n.d.). Trademark Registration. Bonjour Myanmar. Retrieved September 18, 2023 from http://www.myanmariplawfirm.com/index.php?option=com_content&view=article&id=27:trademark-registration&catid=2:uncategorised&Itemid=132
Medina, A. F. (2023). Myanmar Implements Long-Awaited Minimum Wage Hike. ASEAN Briefing. Retrieved November 17, 2023 from https://www.aseanbriefing.com/news/myanmar-implements-long-awaited-minimum-wage-hike/
Ministry of Natural Resources and Environmental Conservation. (2015). National Environmental Quality (Emission) Guidelines. Ministry of Natural Resources and Environmental Conservation Retrieved from https://data.opendevelopmentmekong.net/library_record/national-environmental-quality-emission-guidelines_2015-dec-29
Mordor Intelligence. (2023). Myanmar Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029). Mordor Intelligence Research & Advisory Source. Retrieved June 6, 2023 from https://www.mordorintelligence.com/industry-reports/myanmar-packaging-market
Myanmar National Portal. (2018). Private Industrial Enterprise Registration. Myanmar National Portal. Retrieved August 20, 2023 from https://myanmar.gov.mm/en/industries1/manual-services/-/asset_publisher/N7jbC99CZQiO/content/---394
Nature Myanmar. (2019). Benefit of Areca Leaf Ware Products. Nature Myanmar Retrieved August 16, 2023 from https://naturemyanmareco.com/post/20
Ncube, L. K., Ude, A. U., Ogunmuyiwa, E. N., Zulkifli, R., & Beas, I. N. (2020). Environmental Impact of Food Packaging Materials: A Review of Contemporary Development from Conventional Plastics to Polylactic Acid Based Materials. Materials, 13. https://doi.org/10.3390/ma13214994
Oo, N., & Thean-Ngarm, Y. (2022). Myanmar Blacklisted by the FATF. Tilleke & Gibbins. Retrieved August 13, 2023 from https://www.tilleke.com/insights/myanmar-blacklisted-by-the-fatf/
Osterwalder, A., Pigneur, Y., Smith, A., Bernarda, G., & Papadakos, P. (2014). Value Proposition Design. John Wiley & Sons, Inc., Hoboken, New Jersey. https://s3.tenten.co/share/Value-Proposition-Design-Book.pdf
Phyu, M. P. (2022). Update on corporate tax rate, financial year change and e-filing. BDO Tax News. Retrieved August 13, 2023 from https://www.bdo.global/en-gb/microsites/tax-newsletters/corporate-tax-news/issue-61-february-2022/myanmar-update-on-corporate-tax-rate,-financial-year-change-and-e-filing
Statista. (2023). Food - Myanmar | Statista market forecast. Statista. Retrieved March 18, 2023 from https://www.statista.com/outlook/cmo/food/myanmar
Sun, Y. (2023). The civil war in Myanmar: No end in sight. The Brookings Institution Retrieved August 5, 2023 from https://www.brookings.edu/articles/the-civil-war-in-myanmar-no-end-in-sight/
Teoli, D. D. (2022). SWOT analysis. StatPearls - NCBI Bookshelf. Retrieved September 26, 2023 from https://www.ncbi.nlm.nih.gov/books/NBK537302/
Trademark Law, (2019). https://www.myanmar-law-library.org/law-library/laws-and-regulations/laws/myanmar-laws-1988-until-now/national-league-for-democracy-2016/myanmar-laws-2019/pyidaungsu-hluttaw-law-no-3-2019-trademark-law-burmese.html
UNEP. (2012). Myanmar’s National Adaptation Programme of Action (NAPA) to Climate Change. U. N. E. P. (UNEP). https://unfccc.int/resource/docs/napa/mmr01.pdf
World Bank. (2023). Myanmar Economic Monitor. WorldBank. https://thedocs.worldbank.org/en/doc/aec7787efb398a369338cec9be5e9d4b-0070062023/original/MyanmarEconomic-MonitorJune2023aFragileRecovery.pdf
World Bank Open Data. (2022). GDP Current US$ Myanmar. World Bank Open Data. Retrieved Jan 9, 2024 from https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=MM
WorldBank. (2019). Myanmar Country Environmental Analysis. WorldBank. Retrieved September 12, 2023 from https://www.worldbank.org/en/country/myanmar/publication/myanmar-country-environmental-analysis
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top