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研究生:趙唯宇
研究生(外文):CHAO, WEI-YU
論文名稱:上行下效!不當督導與顧客滿意度:服務行為之角色
論文名稱(外文):Where the Dam Leaps Over, The Kid Follows! Abusive Supervision and Customer Satisfaction:The Role of Service Performance
指導教授:簡元瑜簡元瑜引用關係
指導教授(外文):JIAN, YUAN-YU
口試委員:盧文民葉清江
口試委員(外文):LU, WEN-MINYEH, CHING-CHIANG
口試日期:2022-12-11
學位類別:碩士
校院名稱:中國文化大學
系所名稱:國際企業管理學系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2024
畢業學年度:112
語文別:中文
論文頁數:57
中文關鍵詞:不當督導涓滴效應服務績效顧客滿意度
外文關鍵詞:abusive supervisionservice performancecustomer satisfactiontrickle-down theory
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  • 被引用被引用:0
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論文提要內容:
不當督導的涓滴模型指出,不當督導行為的負面影響會被部屬模仿並沿組織層級傳遞。當部屬接收到來自主管的不當督導行為時,會藉由涓滴效應,向下傳遞給在下級的部屬,或是藉由服務績效傳遞給顧客。並探討主管的不當督導行為,是否會造成員工的服務破壞,間接影響員工服務績效。而第一線服務人員在服務業中佔有非常重要的一個角色,因為顧客上門消費時,第一個面對到的即是第一線服務人員,當第一線服務人員因為受到不當督導的間接影響導致服務績效不佳時,顧客所感受到的服務品質也會受影響,間接導致顧客滿意度下降。
在本文章中,我們研究了服務業中不當督導行為與顧客滿意度間的關係,及服務績效對於不當督導及顧客滿意度間之中介效果。此外,我們假設(1)不當督導會藉由涓滴效應對部屬的服務績效產生負向影響。(2)員工的服務績效對於不當督導及顧客滿意度具有中介效果。相關問卷數據來自200位從事服務業的第一線服務人員,採用兩階段發放,兩階段時間總共歷時一個月。

ABSTRACT
The trickle-down model of improper supervision points out that the negative ef-fects of improper supervision will be imitated by subordinates and passed along the organizational hierarchy. When subordinates receive improper supervision from the supervisor, they will be passed down to the subordinates in the lower level through the trickle-down effect, or passed to the customers through service performance. And ex-plore whether the supervisor’s improper supervision behavior will cause service dam-age to employees and indirectly affect employee service performance. The front-line service personnel occupies a very important role in the service industry, because when customers come to consume, they are the first to face the front-line service personnel. When the front-line service personnel are indirectly supervised due to improper super-vision When the impact leads to poor service performance, the quality of the service customers feel will also be affected, which indirectly leads to a decline in customer satisfaction.
In this article, we studied the relationship between improper supervision and cus-tomer satisfaction in the service industry, and the mediating effect of service perfor-mance on improper supervision and customer satisfaction. In addition, we assume (1) improper supervision will have a negative impact on the service performance of sub-ordinates through the trickle-down effect. (2) The service performance of employees has an intermediary effect on improper supervision and customer satisfaction. The relevant questionnaire data comes from 200 first-line service personnel engaged in the service industry, and it is distributed in two stages, which lasts a month in total.
內容目錄
中文摘要 ..................... iii
英文摘要 ..................... iv
誌謝辭  ..................... vi
內容目錄 ..................... vii
表目錄  ..................... ix
圖目錄  ..................... x
第一章  緒論................... 1
  第一節  研究背景與問題............ 1
第二章  文獻探討與假設.............. 8
  第一節  不當督導與服務............ 8
  第二節  服務績效與顧客滿意度......... 12
第三章  研究方法................. 16
  第一節  研究架構............... 16
  第二節  研究對象與問卷發放程序........ 16
  第三節  研究變數之定義與衡量工具....... 18
  第四節  研究資料之處理與分析方法....... 21
第四章  研究結果................. 23
  第一節  樣本之基本特性............ 23
  第二節  效度分析與共同方法變異檢測...... 25
  第三節  相關性分析.............. 27
  第四節  假設檢驗.............. 29
第五章  結論與建議................ 30
  第一節  研究發現與討論............ 30
  第二節  理論與實務管理意涵.......... 31
  第三節  研究限制與未來研究建議........ 34
參考文獻 ..................... 36

表目錄
表 1- 1 相關顧客滿意度之理論............. 5
表 2- 1 服務績效影響顧客滿意度之相關文獻.......... 13
表 3- 1 不當督導因素分析表................ 19
表 3-2 服務破壞因素分析表................. 20
表 4-1 樣本性別分析................. 23
表 4-2 樣本年齡分析.................... 24
表 4-3 樣本教育程度分析.................. 24
表 4-4 樣本工作年資分析.................. 25
表 4-5 各變數驗證性因素分析結果............ 26
表 4-6 本文章主要變數之敘述性統計與相關係數矩陣... 28
表 4-7 個變項之階層迴歸分析表............. 29
表 4-8 中介效果..................... 29
表 5-1 本文章之假設與分析結果整理.......... 30

圖目錄
圖 3-1 研究架構圖.................... 16


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