臺灣博碩士論文加值系統

In the competitive landscape of modern business, marketers face the critical task of deeply understanding consumer behavior to craft personalized brand experiences and impactful campaigns. This paper introduces a novel approach by integrating brainwave analysis, virtual reality (VR), and artificial intelligence (AI) to revolutionize AI-driven brand marketing. By examining electrical brain activity (EEG), marketers can gain objective insights into consumer attention, emotional engagement, and relaxation. VR technology enhances these insights by providing immersive experiences that build stronger connections with consumers. Furthermore, the application of AI and big data analysis allows for the prediction of consumer preferences and the optimization of brand interactions. Our research adds significant value to the field by demonstrating that VR media significantly enhances consumer attention and relaxation compared to traditional print media. Consistent and highly engaged consumer experiences are indicated by distinct patterns in reactions to VR. The ability to analyze brainwave data offers marketers precise measurements of cognitive and emotional responses, enabling the development of highly personalized and effective marketing strategies. AI further enhances these strategies by forecasting consumer behavior, optimizing advertisements, and customizing interactions, setting a new standard for consumer engagement. This innovative approach redefines marketing strategies, making them more precise and personal, paving the way for a future where brand marketing is more innovative and closely connected to consumers. VR will have a greater impact on overall marketing, as it has proven to be beneficial, and the analysis of brainwave data through AI can pinpoint the most engaging segments of advertisements for specific customer groups, ultimately optimizing advertisements and allowing AI to perform customer segmentation, providing the most suitable solutions for customers.

TABLE OF CONTENT 1
LIST OF FIGURE 3
LIST OF TABLE 5
ABSTRACT 7
1 INTRODUCTION 8
1.1 Research Background and Motivation 8
1.2 Research Purposes 14
1.3 Research Structure 16
2 LITERATURE REVIEW 18
2 AI Marketing 18
2.1 AI Evolution 27
2.3 EEG and Brainwave 36
2.4 Virtual Reality (VR) 43
3 METHODOLOGY 63
3.1 Research Structure 63
4 EXPERIMENTAL RESULTS AND ANALYSIS 77
4.1 Analysis of VR Brainwave Data 77
4.2 Analysis of Print Brainwave Data 78
4.3 Analysis the Average of Print and VR Brainwave Data 79
4.4 Comparative Analysis 82
4.5 Analysis of Decision Tree 83
4.6 Discussion 85
5 CONCLUSION 88
REFERENCE 92
ATTACHMENT A: BRAINWAVE DATA ANALYSIS AND VIRTUAL REALITY QUESTIONNAIRE 99
ATTACHMENT B: CONSENT FORM FOR PARTICIPATION IN BRAINWAVE (EEG) RESEARCH 104

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