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The current tile industry in Taiwan is facing severe challenges, urgently needing to find new management strategies and business models to adapt to the highly competitive market environment. This study focuses on Impreco, a company specializing in the imported tile market, exploring how it finds space for survival and development through innovative business models amid fierce competition. Through in-depth interviews and case analysis, this study reveals how Impreco adjusts its business model to address the specific challenges and opportunities of the imported tile industry, and explores the key factors behind its success.
This study shows that Impreco's successful experience provides valuable references for other tile companies, emphasizing the importance of value propositions, sales channels, diverse partnerships, and operational efficiency in enhancing market position and brand influence, thereby achieving sustainable development.
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