臺灣博碩士論文加值系統

近年來，選物販賣機（俗稱夾娃娃機）在台灣非常之流行，許多業者紛紛投入夾娃娃機此種機台的行列，使得現在的選物販賣機不只是玩偶，也多了吊飾或大型玩具…等等。本研究以個案研究法，探討K公司現有商業模式，並進一步以市場導向思維該公司商業模式創新的可能性。研究發現，為了差異化，K公司開發了更多元的販賣機元素，也達到客製化，零食機即為近期的創新重點；K公司在成熟市場中發展第二成長機會，成功擴展到社區中心、交通運輸站等地點；此外，還可以通過強調環保來吸引更多的消費者。
Ｋ公司主要著力於企業客戶，時刻關注消費者偏好的變化並迅速開發新型機台，以此強化跟企業客戶之間的合作關係。使用的商業策略包含：經營品牌專賣店、與零售連鎖店合作，使用數據分析建立社群，增加訂閱制、提供短期租賃服務、將舊機投入二手市場，觀察各國市場不斷調整產品與服務，並親自參與業務營運、深化業主與消費者關係。透過以上方式，提高競爭力、開拓新收入來源、進入國際市場，成為市場導向的公司。

Claw machines, also known as prize vending machines, have gained immense popularity in Taiwan in recent years, prompting a surge in businesses entering this market. These machines now offer a wider range of prizes beyond just dolls, including snacks, trinkets, and even large toys.
This case study examines the business model and market orientation of K Company, a company dedicated to providing customized vending machines, with a recent focus on snack vending machines that differentiate from current competitors. The findings reveal significant market potential for K Company, particularly in expanding into locations such as community centers and transportation hubs. Additionally, emphasizing environmental sustainability could further attract consumers.
K Company focuses on to B market, and implement the following strategies: operating branded retail stores, and collaborate with retail chains; leveraging data analytics and establishing a community platform; implementing subscription plans, offering short-term rentals, and reintroducing refurbished machines into the secondary market; analyzing international markets and adapting products and services accordingly; actively participating in business operations then fostering deeper customer relationships.
By implementing these measures, K Company can elevate its competitive position, expand revenue streams, venture into international markets, and establish itself as a market-oriented company.

目錄
中文摘要 i
Abstract ii
第一章 緒論 3
第一節 研究背景 3
第二節 研究動機 5
第三節 研究目的 6
第二章 文獻探討 7
第一節 無人販賣機 7
第二節 市場導向 8
第三節 商業模式 11
第四節 商業模式創新 15
第三章 產業現況與個案分析 17
第一節 產業現況分析 17
第二節 個案公司概況 18
第三節 個案公司競爭力分析 23
第四章 研究結果 28
第一節 市場導向與商業模式創新 28
第二節 商業模式創新內容 30
第五章 結論與建議 34
第一節 研究結論 34
第二節 管理意涵 36
第三節 研究限制與後續研究建議 37
參考文獻 39

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三、網路文獻
林綺薇（2023）。比7-Eleven還多！年成長達19% 娃娃機店創新高，熱區在這，天下雜誌。https://www.cw.com.tw/article/5126950。
經濟部商業發展署。行政工商法規。https://gcis.nat.gov.tw/elaw/consAction.do?method=viewCons&pk=9270
https://gcis.nat.gov.tw/elaw/consAction.do?method=viewCons&pk=9436
台北市商業處。https://www.tcooc.gov.taipei/cp.aspx?n=619F9F115A9BFFEA