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研究生:王漢斌
研究生(外文):DENNIS
論文名稱:Psychological Impact of Data Breached on Indonesian Social Media Users
論文名稱(外文):Psychological Impact of Data Breached on Indonesian Social Media Users
指導教授:陳育威陳育威引用關係
指導教授(外文):CHEN, YU-WEI
口試委員:陳育威彭祖乙阮明燦
口試委員(外文):CHEN, YU-WEIPENG, ZU-YIJUAN, MING-TSAN
口試日期:2024-06-27
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:管理學院外國學生專班(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2024
畢業學年度:112
語文別:英文
論文頁數:52
中文關鍵詞:Data BreachesSocial MediaPsychological ImpactCybersecurityUser BehaviorEmotional DistressPrivacy Concerns
外文關鍵詞:Data BreachesSocial MediaPsychological ImpactCybersecurityUser BehaviorEmotional DistressPrivacy Concerns
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In the era of ubiquitous social media usage, data breaches have emerged as significant threats, compromising users' privacy and eliciting varied psychological impacts. This study explores the psychological effects of different types of data breaches on Indonesian social media users, emphasizing the relationship between the nature of breached data and subsequent emotional responses. Utilizing a cross-sectional survey approach, the research targets a diverse Indonesian population to assess their stress, anxiety, and changes in behaviour post-breach. Results indicate that personal and sensitive data breaches invoke more severe psychological effects compared to financial data breaches. Moreover, the study finds that demographic factors such as age, digital literacy, and frequency of social media usage significantly influence the intensity of these psychological impacts. The findings suggest a pressing need for enhanced data security measures and more robust privacy regulations to mitigate the adverse psychological effects of data breaches on social media users.
In the era of ubiquitous social media usage, data breaches have emerged as significant threats, compromising users' privacy and eliciting varied psychological impacts. This study explores the psychological effects of different types of data breaches on Indonesian social media users, emphasizing the relationship between the nature of breached data and subsequent emotional responses. Utilizing a cross-sectional survey approach, the research targets a diverse Indonesian population to assess their stress, anxiety, and changes in behaviour post-breach. Results indicate that personal and sensitive data breaches invoke more severe psychological effects compared to financial data breaches. Moreover, the study finds that demographic factors such as age, digital literacy, and frequency of social media usage significantly influence the intensity of these psychological impacts. The findings suggest a pressing need for enhanced data security measures and more robust privacy regulations to mitigate the adverse psychological effects of data breaches on social media users.
Abstract i
Acknowledgments ii
Table of Contents iii
List of Tables v
List of Figures vi
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation 3
1.3 Research Purpose 4
1.4 Research Structure 5
Chapter 2 Literature Review 6
2.1 Social Media and Data Security 6
2.1.1 Social Media 6
2.1.2 Data Security 9
2.2 Psychological Impact of Different Types of Data Breached 11
2.2.1 Types of Data Exposed 11
2.2.2 Types of Data Breached 12
2.2.3 Psychological Impact 16
Chapter 3 Methodology 19
3.1 Methodology Introduction 19
3.2 Data Collection 19
3.2.1 Target Population 19
3.2.2 Questionnaire Design 19
3.3 Statistic used and data analysis 22
3.4 Descriptive Statistic 22
3.5 Research Assumption 22
Chapter 4 Data Analysis and Result 24
4.1 Introduction 24
4.2 Demographic Question 24
4.3 Descriptive Analysis Regarding Psychological Impact 29
4.4 Hypothesis Testing 31
4.4.1 One-Way ANOVA 32
4.4.2 Regression Analysis 33
Chapter 5 Conclusions 36
5.1 Summary of Findings 36
5.2 Implications 37
5.3 Limitations and Future Research 40
References 44
Appendix 49
A Questionnaire 49

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