臺灣博碩士論文加值系統

新創產品研發及量產，已成為當今市場藍海最重要策略之一。筆者以探討臺灣原生新興產業品牌核心發展及策略，經由分析藻美學如何以臺灣原生藻類建立新產品之品牌核心，並透過的研究、開發及市場行銷策略，在競爭激烈的市場中取得優勢地位。本研究不僅對於新創產業的品牌發展具有重要意義，同時提供了實務上可行的策略和啟示。
在產業中，品牌核心發展是關鍵且重要的一環。而在臺灣原生產業中，藻美學作為一個具有代表性的案例，成功地將臺灣原生藻類作為其品牌核心，並依此建立了差異化優勢。此外，藻美學通過多元化的產品開發和市場策略，在激烈競爭下取得市場先機。
就理論上而言，首先在新興產業中企業需充分認識其優勢和特點，並將轉化成可持續的差異化競爭優勢。其次在市場競爭日益激烈的情況下，企業在產品開發需不斷研發、創新，投入更多資源來保持競爭力。
縱觀上述，本研究旨在探討新創產業品牌核心發展及相關策略，並以「藻美學」旗下產品為案例，進行探討、分析及研究，在實務層面上提供具有參考價值的建議，祈盼能對於相關領域產品開發及實務等方面提供日後研究之參考。

New product research and development and mass production have become one of the most important strategies in today's market blue ocean. The author discusses the core development and strategy of Taiwan's original emerging industry brand, analyzes how to establish the brand core of new products with Taiwan's primary algae, and obtains the dominant position in the fiercely competitive market through the research, development and marketing strategy. This study is not only of great significance for the brand development of new industries, but also provides practical strategies and inspiration.
In the industry, the brand core development is a key and important link. In Taiwan's native industry, algae aesthetics, as a representative case, successfully took Taiwan's native algae as the core of its brand, and established a differentiation advantage based on this. In addition, through diversified product development and marketing strategies, algae aesthetics obtains the market opportunities under the fierce competition.
Theoretically speaking, first of all, enterprises should fully understand their advantages and characteristics in emerging industries, and transform them into sustainable and differentiated competitive advantages. Secondly, in the increasingly fierce market competition, enterprises need to constantly research and innovate in product development, and invest more resources to maintain competitiveness.
Throughout the above, this study aims to explore the new industry brand core development and related strategies, and to "algae aesthetics" under the case, discussion, analysis and research, in the practical level to provide reference valuable advice, hope for related product development and practice to provide reference for future research. Modified

致謝辭 i
摘要 ii
Abstract iii
目錄 iv
圖目錄 vi
第一章 緒論 1
第一節、研究動機 1
第二節、研究目的 2
第三節、研究範圍 3
第二章 文獻探討 5
第一節、現有藻類功效文獻 5
第二節、現有藻類相關產業發展 8
第三節、藻類產業技轉案例 11
第四節、新創產業發展策略 14
第三章 研究方法 17
第一節、 研究設計 17
第二節、資料收集 18
第三節、資料分析 18
第四章 品牌沿革及營銷策略 21
第一節、品牌永續與創新的實證 21
第二節、多元化行銷策略 41
第三節、聯名行銷策略 44
第四節、副品牌行銷策略 45
第五章 結論 48
第一節、 研究的主要發現 48
第二節、研究的貢獻 49
第三節、研究的限制 50
參考文獻 52
附件一、問卷 57
附件二、資料分析 59

參考文獻
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